Kara Schafer
Munich,Germany
Summary
Pursuing full-time role that presents professional challenges and leverages interpersonal skills, effective time management, and problem-solving expertise.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Paid Media Lead
Dandy
04.2025 - Current
- Led end-to-end management and optimization of paid search campaigns on Google Ads and Microsoft Advertising, leveraging data-driven insights to maximize ROI, lower CPA, and accelerate lead generation throughout the entire sales funnel.
- Directed content syndication programs and partnerships to amplify brand visibility and generate high-quality top-of-funnel leads across targeted B2B audiences.
- Directed and optimized $2M in media investments independently, leveraging performance data to improve channel mix and drive measurable revenue growth.
Strategy & Operations Manager
Framemplay
12.2021 - 08.2023
- Led programmatic efforts by overseeing execution and optimization of all digital RON and partnership campaigns, including tag implementation, technical troubleshooting, and reporting—resulting in a 30% lift in conversion rates and 20% drop in CPA.
- Directed development and maintenance of a media monitoring dashboard to proactively identify pacing, delivery, and flight date issues, boosting campaign effectiveness and ROI by 15%.
- Collaborated with analytics teams to create custom data solutions and led key programmatic partner relationships, showcasing how intrinsic in-game advertising integrates with clients’ omnichannel strategies and driving portfolio growth.
Paid Search Strategist
Blue Wheel Media
03.2020 - 04.2021
- Managed all paid search initiatives across Google Ads and Microsoft Advertising, including Display, Shopping, and YouTube, for both lead-gen and e-commerce campaigns.
- Drove $750K+ in monthly ad spend retention by demonstrating the value of Google’s full suite of products and strategies, leading to increased client investment and company revenue.
Customer Success Associate, Paid Search Consulting
WordStream
11.2018 - 03.2020
- Served as a Paid Search Consultant at WordStream, managing 30+ SMB clients and $20K+ in monthly recurring revenue while leading PPC strategy sessions and onboarding for 200+ clients.
- Specialized in campaign management and optimization across Google Ads, Bing/Microsoft Ads, Facebook, YouTube, Display, and Shopping, with deep proficiency in platforms like Google Analytics, Campaign Manager 360, and WordStream DSP.
Education
Master of Science - Integrated Marketing Communications
Northwestern University
Evanston, IL01.2023
Bachelor of Arts - Advertising, Concentrations in Management & Media, Minor in Dance
Michigan State University
East Lansing, MI05-2017
Certification
Google Ads
Microsoft Ads
INTERNSHIPS | ADDITIONAL EXPERIENCE
Small Army Advertising Agency (Summer 2017), Undergraduate Research Assistant Michigan State University Media Advertising Psychology (MAP) Lab (2015-2017), Whirlpool Corporation - Global Headquarters (Summer 2016), Nyaka AIDS Orphans Project Non-Profit (2016-2017), Lumina Media (Summer 2015)
Timeline
Paid Media Lead
Dandy
04.2025 - Current
Strategy & Operations Manager
Framemplay
12.2021 - 08.2023
Paid Search Strategist
Blue Wheel Media
03.2020 - 04.2021
Customer Success Associate, Paid Search Consulting
WordStream
11.2018 - 03.2020
Master of Science - Integrated Marketing Communications
Northwestern University
Bachelor of Arts - Advertising, Concentrations in Management & Media, Minor in Dance
Michigan State University