Kara Stokes
Bluffton,SC
Summary
Creative Social Media Coordinator with a positive attitude and a great background in cultivating a positive online presence across multiple social platforms. Successfully developing and managing ever-changing social media content calendars for multiple sites. Coordinates well with the graphics team and marketing group to meet objectives.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Social Media Coordinator
Watterson Brands
02.2021 - Current
- Created social media content with consistent content and tone.
- Increased customer engagement through social media.
- Wrote social media content to increase engagement with customers.
- Managed social media accounts for brands, generating interest for existing and upcoming beer releases.
- Tracked and analyzed social media and online marketing initiatives.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Tracked competitors' content and social presence and responded appropriately when required.
- Supported SEO initiatives to improve content, keywords and branding.
- Assisted product team in properly and effectively handling bad reviews and negative posts.
- Monitored return on investment of online and social media marketing efforts.
- Boosted brand visibility by developing and implementing engaging social media campaigns.
- Enhanced online engagement with the creation of compelling content for various platforms.
- Increased website traffic through effective cross-promotion and link sharing on social media channels.
- Strengthened brand identity with consistent messaging, tone, and visual elements across all posts.
- Streamlined social media management by utilizing scheduling tools and analytics software for optimal posting times.
- Expanded audience reach by identifying and connecting with key influencers in the industry.
- Educated colleagues on social media best practices, including proper use of hashtags, post formatting, and platform-specific features.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Analyzed and reported social media and online marketing campaign results.
- Developed relationships with influencers to grow the reach of the company and create wider visibility.
- Interacted with followers to take advantage of positive posts and feedback to boost brand identification.
Leasing and Marketing Consultant
Crowne Partners
05.2020 - 12.2021
- Coordinate tours with prospects while responding to leads, emails and resident issues
- Managed all resident events and activities
- Set up all social media accounts, while designing new post and updating both resident calendar and newsletter
- Come up with new and exciting social media post and giveaways
- Lead outside marketing events, set up giveaways for residents and virtual events
- Screened applicants, set up move in dates, walk units and send leases to new residents
- In charge of all renewal letters, renewed leases and move outs
- While maintaining a 68.94% closing ratio when the minimum is 35%.
Bartender
Aunt Chiladas Easy Street Cafe
10.2016 - 07.2020
- Managed opening and closing the restaurant, as well as counting down all drawers and the deposit
- Delivered great service to customer as well as made drinks for server tables
- Gave out change and cash out servers at the end of the night
- In charge of taking server cash out and checking tip outs
- Clean and restocked all beer, wine, and liquor throughout shift
- Closed and locked up the restaurant for the night.
Guest Relations Coordinator
Marriott Vacations Worldwide
09.2018 - 06.2020
- Responsible for confirming arrival dates and departure dates, with pre arrival phone calls and post arrival phone calls
- Set up dinner reservation and activities for any Hilton Head guest
- Made pre arrival calls for guest at two separate properties, Manor Club in Williamsburg, VA and Custom House in Boston, MA
- Set all tour times and assigned sales executive to each tour at these properties
- Confirmation emails sent after every call
- Worked on site at Surf Watch resort and Barony Beach Club checking in guest at the VIP desk
- Gave welcome packets as well as keys to their villa
- Made sure guest had dinner reservations and knew the time and date of sales presentation.
Bartender
Oldfield Club
09.2017 - 01.2018
- Manage opening and closing the clubhouse dining as well as setting up and taking down each event
- Set up bar for member events through out week and weddings on Friday and Saturdays
- Great customer is strived for each day while serving golfers as well as members throughout the shift
- Make change as well as count the drop bag
- Managed end of shift reports
- Clean and organize the bar as well as help with end of month inventory
- Execute new cocktails ideas for each event or holiday.
Bartender
World of
04.2016 - 01.2017
- Deliver extensive beer knowledge as well as service by serving and helping customers in an appropriate time, while having an outgoing personality towards the customers
- Went through 2 weeks of beer school
- Manage opening and closing down the bar as well as keeping track of the drawers and counting them down.
Education
Bachelor of Science in Hospitality Management -
University of South Carolina-Beaufort
Bluffton, SC12.2017
Skills
- Content Marketing
- Data Analytics
- Customer Engagement
- App Marketing
- Social Content Planning
- Marketing Campaign Development
- Social Media Expert
- Adobe Creative Suite Proficiency
- Content Development
- New Business Development
- Social Media Marketing
- Brand Messaging
- Client Relationship Management
- Brand Development
- Content Curation
- Online Marketing
- Social Media Management
- Marketing Strategy
- Data Analysis
- Creative Thinking
- Social Listening
- Brand Awareness
- Customer Service
- Video Editing
- Content Scheduling
- Time Management
- Problem Solving
- Content Creation
- Analytical Skills
- Social Media Strategy
- Team Collaboration
- Media Kit Creation
- Critical Thinking
- Positive Attitude
- Advertising
- Facebook, Instagram, LinkedIn
Certification
TIPS Certified, 05/01/17, 05/31/20
Groups
Zeta Tau Alpha, 01/01/15, 12/31/17, Member of Zeta Tau Alpha Sorority and Service Chairman for two semesters
Awards
Dean's List, 05/01/15
Timeline
Social Media Coordinator
Watterson Brands
02.2021 - Current
Leasing and Marketing Consultant
Crowne Partners
05.2020 - 12.2021
Guest Relations Coordinator
Marriott Vacations Worldwide
09.2018 - 06.2020
Bartender
Oldfield Club
09.2017 - 01.2018
Bartender
Aunt Chiladas Easy Street Cafe
10.2016 - 07.2020
Bartender
World of
04.2016 - 01.2017
Bachelor of Science in Hospitality Management -
University of South Carolina-Beaufort
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