Karalyn Eifler
Phoenixville,PA
Summary
Results-driven Digital Marketing Manager with extensive experience at Hibu, leveraging data analysis and strategic planning to optimize campaigns and enhance customer engagement. Proven track record in managing multi-million dollar budgets and delivering actionable insights, while fostering team collaboration and effective communication to drive brand success.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Hibu – Formerly Yellowbook USA
King of Prussia, Pennsylvania
05.2018 - Current
- Analyzed performance of customer portfolio across paid search campaigns and digital advertising platforms.
- Conducted deep data analysis to derive strategic marketing insights and optimization needs.
- Delivered comprehensive competitive intelligence to inform advertisers’ marketing strategies.
- Provided consulting services to high-spend advertisers, enhancing campaign effectiveness.
- Recommended ongoing creative and pricing strategies to boost customer results.
- Developed targeting recommendations based on audience composition and geographic requirements.
- Managed corporate Hibu Marketing account with oversight of 2 million in monthly revenue.
- Conducted market research to identify target audiences and develop effective messaging strategies.
- Monitored competitors' activities to stay ahead in the market.
- Analyzed data from Google Analytics, Adwords, and other sources to track performance of campaigns.
- Planned and implemented strategies for paid search campaigns across multiple ad networks.
- Organized A and B testing experiments to optimize user experience on different platforms.
- Collected and analyzed market research data for use in forecasting.
- Developed creative digital content and unique campaigns to drive brand exposure.
- Maintained up-to-date knowledge of industry trends and emerging technologies in digital marketing space.
Campaign Analyst
Hibu – Formerly Yellowbook USA
King of Prussia, Pennsylvania
09.2013 - 05.2018
- Partner with Sales to deliver great results for customers.
- Run ads for lower dollar customers on Google Adwords.
- Provide ongoing reporting of search program performance metrics.
- Attend client meetings to provide key insights on optimization strategies, AdCenter training and vertical intelligence.
- Research industry and vertical trends.
- Manage $250,000 in revenue monthly.
Associate Campaign Analyst II
Hibu – Formerly Yellowbook USA
King of Prussia, Pennsylvania
10.2011 - 09.2013
- Partner with Sales to deliver great results for customers.
- Run ads for lower dollar customers on Google Adwords.
- Provide ongoing reporting of search program performance metrics.
- Attend client meetings to provide key insights on optimization strategies, AdCenter training and vertical intelligence.
- Research industry and vertical trends.
- Manage $250,000 in revenue monthly.
Associate Campaign Analyst I
Hibu – Formerly Yellowbook USA
King of Prussia, Pennsylvania
09.2010 - 10.2011
- Partner with Sales to deliver great results for customers.
- Run ads for lower dollar customers on Google Adwords.
- Provide ongoing reporting of search program performance metrics.
- Attend client meetings to provide key insights on optimization strategies, AdCenter training and vertical intelligence.
- Research industry and vertical trends.
- Manage $250,000 in revenue monthly.
Campaign Coordinator
Hibu – Formerly Yellowbook USA
King of Prussia, Pennsylvania
12.2009 - 09.2010
- Partner with Sales to deliver great results for customers.
- Run ads for lower dollar customers on Google Adwords.
- Provide ongoing reporting of search program performance metrics.
- Attend client meetings to provide key insights on optimization strategies, AdCenter training and vertical intelligence.
- Research industry and vertical trends.
- Manage $250,000 in revenue monthly.
Composition and Assessment Coordinator
Hibu – Formerly Yellowbook USA
King of Prussia, Pennsylvania
05.2009 - 12.2009
- Created formulas/recipes in operating system DIAD for white page sections of Yellowbook directories.
- Completed demographics for which areas would be in the directories.
- Ensured all entries are correct and accurate.
Bookclosing Specialist/Production Coordinator
Hibu – Formerly Yellowbook USA
King of Prussia, Pennsylvania
10.2008 - 05.2009
- Developed company-wide spreadsheet to manage time sensitive deadlines for each phone book closing date.
- Daily communication with regional & district sales managers.
- Guaranteed all phone books are delivered to printer without any mistakes.
- Great attention to detail to ensure all ads going out are correct.
Account Review & Validation Coordinator
Hibu – Formerly Yellowbook USA
King of Prussia, Pennsylvania
03.2008 - 10.2008
- Performed vital role of proof reading and approving ads & contracts.
- Gained insight into the ad building & development process.
Sales Rep/Associate Manager
Verizon Wireless
King of Prussia, Pennsylvania
01.2006 - 01.2008
- Motivating staff to deliver better sales/results.
- Provided team leadership.
- Managing the opening/closing of store.
- Responsible for all cash management.
- Exceeding sales quota each month.
- Perfected knowledge of product, market, and sales strategy.
- Handled and resolved any complaints or concerns from customers.
- Worked with company staff to effectively close sales.
Education
Bachelor of Science - Marketing
Bloomsburg University
Bloomsburg, Pennsylvania06.2006
High School Diploma -
Quakertown Community Senior High School
Quakertown, Pennsylvania01.2001
Skills
- Data analysis and market research
- Digital advertising and paid search
- Audience targeting and competitive intelligence
- Campaign optimization and management
- Google Analytics and A/B testing
- Customer relationship management
- Creative content development
- Strategic planning and execution
- Effective communication skills
- Team collaboration and leadership
- Product launch strategies
- Market trends analysis
- Social media engagement
- Lead generation strategies
- ROI optimization techniques
- Innovative problem-solving skills
- Multitasking proficiency
- Brand promotion strategies
- Salesforce CRM expertise
- Microsoft Office proficiency
- Performance evaluation techniques
- Budget management skills
References
- Dr. Patricia Dorame-Holoviak, Associate Professor of Spanish, Bloomsburg University, Department of Languages and Cultures, 232 Old Science Hall, Bloomsburg, Pennsylvania, (570) 389-4247
- Nicole Williams, Supervisor - CMI, 2200 Renaissance Blvd, King of Prussia, PA, 19460, 610-217-4973
- Alicia Langmayer, Liberty High School, 1115 Linden Street, Bethlehem, PA, 215-588-8260
Volunteer Experience
- Big brother Big sister
- Lupus Walk
- Breast Cancer Walk
- Relay for Life
- Town Park clean-ups
- Habitat for Humanity
- Red Cross Blood Drive
- Bloomsburg, Pennsylvania Women’s Center
- SPCA Danville, PA
- Main Line Animal Rescue
Search Marketing Certifications
- Google Adwords Qualified Professional
- Bing Adwords Qualified Professional
- Search Engine Marketing Professional Organization Accredited
Technical Experience
- Search Engine Marketing - Google AdWords
- Yahoo/Bing Search Marketing
- MSN adCenter
- Facebook Ad Center
- Instagram/Pinterest Ads
- Google Display
- Google Analytics
- Search Engine Optimization
- Salesforce
Certification
- Google Adwords Certified
Timeline
Digital Marketing Manager
Hibu – Formerly Yellowbook USA
05.2018 - Current
Campaign Analyst
Hibu – Formerly Yellowbook USA
09.2013 - 05.2018
Associate Campaign Analyst II
Hibu – Formerly Yellowbook USA
10.2011 - 09.2013
Associate Campaign Analyst I
Hibu – Formerly Yellowbook USA
09.2010 - 10.2011
Campaign Coordinator
Hibu – Formerly Yellowbook USA
12.2009 - 09.2010
Composition and Assessment Coordinator
Hibu – Formerly Yellowbook USA
05.2009 - 12.2009
Bookclosing Specialist/Production Coordinator
Hibu – Formerly Yellowbook USA
10.2008 - 05.2009
Account Review & Validation Coordinator
Hibu – Formerly Yellowbook USA
03.2008 - 10.2008
Sales Rep/Associate Manager
Verizon Wireless
01.2006 - 01.2008
Bachelor of Science - Marketing
Bloomsburg University
High School Diploma -
Quakertown Community Senior High School
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