Kara M Langan
Haworth,New Jersey
Summary
Strategic Global Leader with 20+ year track record of building and turning around brands and leading high performing marketing departments. Proficient in developing and implementing both long range strategic and annual plans in mass, prestige and professional channels. Proven ability to lead companies through ambiguity, complexity and change.
Overview
24
24
years of professional experience
Work History
Global President
Vogue International, A Johnson & Johnson Consumer Company
Clearwater , FL
2022.03 - Current
- Leader of $700MM global hair care business unit acquired by Johnson & Johnson in 2017 - Includes OGX, MAUI MOISTURE, AVEENO HAIR & NEUTROGENA HAIR brands
- Created & implementing strategic Sales and Marketing plan to turn around business after significant supply disruption & declining brand relevance. Requires assisting marketing & sales teams in developing and using new skills
- Strengthened hair care portfolio by developing distinct brand stories and messaging to drive consistency through innovation and 360 marketing activation
- Restructured marketing team to create Consumer Growth & Performance Marketing group to place emphasis and focus on digital marketing and new buyer acquisition
- Applying agile ways of working to keep business unit focused and prioritize work to ensure urgency and effectiveness of turnaround
- Direct responsibility for Global Marketing and Sales, Future of Hair Care and Internal Creative teams.
Vice President of Marketing
Johnson & Johnson Consumer
Skillman , NJ
2020.01 - 2022.02
- Led Skin Health US Innovation Hub of over $2B business including Neutrogena, Aveeno and Clean & Clear brands. Responsible for 3-year innovation pipeline
- Improved pipeline sufficiency from less than 15% of sales to within category average of 20% of sales
- Continually evaluated marketplace trends and oversaw gathering of competitive intelligence across relevant categories
- Demonstrated proficient leadership skills to motivate employees and build competent teams despite disruption of Covid Pandemic
- Managed $3M annual marketing budget
Senior Vice President of Marketing
Revlon Inc
New York , NY
2019.08 - 2019.12
- Global Marketing ALMAY, MITCHUM, CUTEX brands, Global responsibility for mass market make-up, deodorant and nail care brands valued at $300M in retail sales
- Responsible for brand equity, strategy & new product development
- Global P&L accountability and direct ownership of US Media budget & planning
- Managed branding campaigns and event marketing initiatives in print, video, web and social media including identifying and hiring brand ambassador
- Led 3 teams of 20+ people including global marketing, e-commerce, social media, PR & influencer marketing
Senior Vice President of Sales
Revlon Inc
New York , NY
2018.05 - 2019.07
- Selected to lead new incubator team tasked with growing company’s 8 brand portfolio with fast-growing specialty retailer, Ulta Beauty
- Increased profitability and productivity of partnership by analyzing P&Ls and performance data of 8 brands across 3 divisions as well to recommend profitable strategic mix more likely to drive overall growth with retailer
- Built new sales team and educated larger Revlon organization on Ulta as strategic account and influenced marketing spend decisions to drive fair share+ towards growing business
- Presented to senior levels of Ulta to sell in new products and build longer-term strategic relationship
Senior Vice President of Global Marketing
Elizabeth Arden
2010.06 - 2018.04
- Vice President, Global Marketing (2010-2015), Senior Vice President, Global Marketing (2015-2018)
- Re-launched iconic $1B Global, brand, returning it to consistent year-on-year growth in both net sales and gross margin for 3 straight years beginning in 2015
- Developed multi-year strategic plan that set portfolio priorities by category and by sub-franchise resulting in 5-15% year over year brand growth
- Launched award winning innovation across Skin Care, Fragrance and Make-up including multi-year innovation strategy to recapture brand's historic ownership of mono-dose serums
- Championed shift from traditional media to stronger digital support (search, roll out of social media platforms and guidelines, guidance on marketing spend) resulting in 60% of total spend moving to digital
- Concepted and executed philanthropic Women’s Empowerment platform, “March On” - first-of-its-kind partnership with UN Women launched on International Women’s Day 2018. Included a $1M donation to UN Women and featured brand Storyteller-in-Chief, Reese Witherspoon, as UN General Assembly keynote speaker. Social Media driven initiative that led to brand’s highest engagement and fan acquisition rates to date
- Built New Experiential Marketing Model for stronger engagement in-store which included new in-store consumer experience via The Red Door Services outposts, in-store cabines and express facial services
- Developed a 19-person high performance team consistently recognized for both its tenure and contribution to broader organization even during 3 company restructurings and an acquisition
- Led and implemented processes to ensure stronger collaboration and input with key global markets resulting in more consistent and coherent global brand message.
Director of Global Marketing
Johnson & Johnson, JOHNSON’S BABY Worldwide
Skillman , NJ
2008.07 - 2010.05
- Global responsibility for $2B business in over 170 countries
- Developed new Brand Architecture along mom & baby rituals to better segment the business and optimize new product innovation along strategic platforms
- Led “Best for Baby” initiative to reclaim brand equity leadership being lost to rise of naturals and “free-from” brands. Included new consumer communication to deliver more brand transparency via digital strategy
- Selected as core member of Johnson & Johnson Group of Consumer Companies (JJGCC) Sustainability Strategy development team
Assistant Product Director, Product Director Senior Product Director
Johnson & Johnson
Skillman , NJ
2001.07 - 2008.08
- Portfolio, P&L responsibility for various U.S. brands (K-Y Brand, REACH Brand) ranging in size from $30M to $110M
- Track record of driving double digit growth and developing top performing innovation launches and marketing activation programs
Account Manager
Windham International
New York , NY
1996.01 - 1999.01
- Account Manager at entrepreneurial start-up international relocation and cross-cultural training firm
Education
MBA - Marketing & Management
New York University, Stern School of Business
New York, NY05.2001
Bachelor of Arts - European Studies
Appalachian State University
Boone, NC12.1995
Skills
- Executive Leadership and People Development
- Effective Communicator and Public Speaker
- P&L Management
- Global Marketing
- Change and Growth Management
- Strategic & Annual Planning
- Innovation
- Marketing Effectiveness
- Consumer Insights
- Portfolio Growth
Languages
French
Professional Working
Timeline
Global President
Vogue International, A Johnson & Johnson Consumer Company
2022.03 - Current
Vice President of Marketing
Johnson & Johnson Consumer
2020.01 - 2022.02
Senior Vice President of Marketing
Revlon Inc
2019.08 - 2019.12
Senior Vice President of Sales
Revlon Inc
2018.05 - 2019.07
Senior Vice President of Global Marketing
Elizabeth Arden
2010.06 - 2018.04
Director of Global Marketing
Johnson & Johnson, JOHNSON’S BABY Worldwide
2008.07 - 2010.05
Assistant Product Director, Product Director Senior Product Director
Johnson & Johnson
2001.07 - 2008.08
Account Manager
Windham International
1996.01 - 1999.01
MBA - Marketing & Management
New York University, Stern School of Business
Bachelor of Arts - European Studies
Appalachian State University
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