KARAN SANGHAVI
Houston,TX
Summary
Harnessing a powerful blend of strategic messaging and marketing tactics, I have honed my skills in captivating customer attention and propelling businesses to the forefront of online searches. My expertise lies in crafting unforgettable campaigns that leave an indelible mark on audiences, leveraging data analytics, market research, and creative direction to deliver unparalleled growth for my clients. With a results-driven mindset, I am dedicated to achieving remarkable outcomes and amplifying business visibility in ways that truly resonate.
Overview
8
8
years of professional experience
5
5
Certificate
Quote
There is a missing link between what we say and what the customer hears — that gap is what we call personalization
KARAN SANGHAVI
Work History
Strategist
DECODE Advertising
07.2021 - Current
- Created a proprietary customer journey model for healthcare clients, boosting avg patient footfall and online audience engagement and retention
- Developed creative briefs and media plans for top healthcare systems at Texas Medical Center
- Designed two-year, go-to-market plan for new healthcare division with a capital of over $150M
- Conducted 50+ primary market research studies to create inspiration briefs for healthcare and energy sector clients
- Calculated patient lifetime value to devise a customer acquisition strategy, resulting in a substantial reduction in cost per acquisition and growth in long-term ROI.
Marketing Research Strategist
Alice & Albert Inc
10.2020 - 06.2021
- Achieved a 35% increase in client website engagement through primary market research insights, customer persona analysis, A/B testing, and website heatmap analysis
- Delivered a 3x increase in lead conversion and 1.5x improvement in client retention by implementing data-driven marketing strategies for a health & wellness client
Marketing and Design Intern
Satell Institute
06.2020 - 09.2020
- Secured a 7x increase in social impressions through the construction and implementation of a new messaging & brand building strategy
Head of Marketing and Product Development
B. BABU & Sons
01.2018 - 09.2019
- Increased customer footfall by 45% by creating paid marketing campaigns and social strategies
Project Manager
Pink Lemonade Communication
05.2016 - 12.2017
- Increased annual net revenue by 40% as a creative director for 55 clients
- Boosted employee utilization by 50% through the implementation of project management funnels and Scrum strategies.
Assistant Marketing Manager
CartHero Technologies Pvt Ltd
05.2015 - 04.2016
- Founding member of India's fastest growing startup (Forbes 2016)
Education
Master of Business Administration - Marketing And Business Analytics
Drexel University
03.2021
BBA - Marketing
Christ University
03.2015
Skills
- Data Analytics
- Market Research
- Creative Briefs
- Brand & Digital Strategy
- Project Management
- Data Mining
- Google Analytics
- Business Insights
- Insight Generation
- Customer Psychology & Neuroscience
- Strategic Communication
- Sales Presentation
Certification
Google Project Management
Customer Analytics
Wharton School, University of Pennsylvania
Artificial Intelligence in Marketing
University of Virginia
Content Marketing
HubSpot Academy
Customer Psychology
Yale University
Similar Profiles
JOSH SHANERJOSH SHANER
Director of Client Services at DECODE AdvertisingDirector of Client Services at DECODE Advertising
Henry FanHenry Fan
Finance Manager at Decode GroupFinance Manager at Decode Group
Aniket Suhas MasurkarAniket Suhas Masurkar
Contracts Administrator at Decode Sydney PTY LTDContracts Administrator at Decode Sydney PTY LTD