Your Name
Summary
Seasoned marketing communications executive with a reputation for building powerhouse corporate brands internally and externally. Results-focused leader bringing 15+ years of progressive leadership experience. Transforms high-potential talent and teams into outstanding leaders who demonstrate the creativity and savvy that is critical to financial and operational success.
Ambitious, high-energy leader with an entrepreneurial attitude and exceptional relationship building skills. Proven results setting a vision, building organizational capabilities, and scaling a team to meet growth and performance goals.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
Work History
Senior Director
Stryker
San Jose, CA
07.2021 - Current
- Earned go to reputation for having strong relationships with the press.
- Influenced management team of one of the largest, fastest growing, publicly held medtech companies.
- Created on-point messaging to quickly gain competitive advantage.
- Acknowledged as a strategic and essential member of the senior leadership team.
- Designed plan for marketing services agency to create a sense of fast-paced growth driven by unique creative culture.
- Press efforts led to national coverage for key product launches.
- Led team projects, demonstrating an ability to work collaboratively and effectively.
- Proven ability to learn quickly and adapt to new situations.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Excellent communication skills, both verbal and written.
- Organized and detail-oriented with a strong work ethic.
Director, Communications & PR
Stryker
San Jose, CA
01.2018 - 06.2021
- Garnered the attention of national business and trade media.
- Recognized trend towards ad dollars shifting to other marketing disciplines.
- Drafted and distributed reports to assist board members with critical business decisions.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
- Monitored expenditures to mitigate risk of overages.
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Established departmental performance goals and provided feedback for underperforming areas.
- Formed strategic partnerships and connected with potential clients to drive business development.
- Forged strong media relationships to further public relations goals.
- Selected favorable filming locations and attained required permits to support shoot schedule.
- Oversaw marketing strategy development to increase public awareness and customer engagement.
- Led the writing and coordination of press releases and handled press inquiries.
- Implemented content editorial calendar to plan marketing campaigns and manage content.
Marketing Communications (increasing roles)
Stryker
San Jose, CA
08.2010 - 12.2017
- Attracted consistent positive media coverage.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Coordinated with design and media teams to develop high-quality creative assets.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Improved website visibility through development and implementation of SEO strategies.
- Wrote and distributed press releases to increase brand visibility.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Optimized email campaigns to increase open and click-through rates.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Devised content strategy to effectively engage target audiences.
Education
Bachelor of Arts - Public Relations & Broadcasting
Gonzaga University
09.2003 - 05.2007
Master of Arts - Communications & Organizational Leadership
Gonzaga Univeristy
10.2008 - 05.2010
Skills
- Decisive Leader
- Strategic and creative thinker
- Advanced problem solving skills
- Project and operations management
- Budgeting expertise
- Team development, motivation and training
- Story Development, positioning and messaging
- Strategic PR Counseling and Planning
- Media/Press and Influencer Relations
- C-Suite Media Training
- New Business Development Communications
- M&A Communications
- Best Places to Work Designations
Accomplishments
In-depth knowledge of corporate and professional services firms with 16+ years experience planning, developing and implementing organizational strategic plans and efficiently running daily operations.
Led team effectively by identifying needs, quickly gaining trust, approaching complex situations and resolving problems to maximize efficiency and obtain mission-critical results.
Creates alliances with organization leaders to effectively align with and support business initiatives.
Responsible for all aspects of communications, marketing and events, including managing budgets and delivering results.
Builds and retains high performance teams by developing and motivating talent resulting in "Best Places to Work" honors.
Awards
Enterprise-wide Marketing Collaboration Award from Stryker's Marketing Council for leading cross-divisional, enterprise-wide messaging award.
Marketing Manager of the Year for Stryker's Endoscopy Division.
Timeline
Senior Director
Stryker
07.2021 - Current
Director, Communications & PR
Stryker
01.2018 - 06.2021
Marketing Communications (increasing roles)
Stryker
08.2010 - 12.2017
Master of Arts - Communications & Organizational Leadership
Gonzaga Univeristy
10.2008 - 05.2010
Bachelor of Arts - Public Relations & Broadcasting
Gonzaga University
09.2003 - 05.2007