Summary
Overview
Work History
Education
Skills
Timeline
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Karay Lathan

Longview,Wa

Summary

Dynamic marketing professional with a proven track record at Fresh PNW Image, adept at driving advertising campaigns and product marketing. Successfully led multi-channel initiatives that boosted lead generation and enhanced brand visibility. Skilled in digital marketing and team mentorship, fostering a culture of excellence and continuous improvement.

Overview

7
7
years of professional experience

Work History

Head of Marketing

Fresh PNW Image
09.2024 - Current
  • Developed and executed comprehensive marketing strategies to enhance brand visibility and customer engagement.
  • Led cross-functional teams in launching successful multi-channel marketing campaigns, driving increased lead generation.
  • Analyzed market trends and consumer insights to refine product positioning and optimize marketing efforts.
  • Managed digital marketing initiatives, including SEO, PPC, and social media, improving online presence and reach.
  • Mentored junior team members on best practices in campaign execution, fostering a culture of continuous improvement.

Car Detailer/Desk Receptionist

NW Affordable Auto
01.2018 - 04.2021
  • Conducted thorough interior and exterior vehicle cleaning, enhancing customer satisfaction and retention.
  • Utilized advanced detailing tools and products to achieve showroom-quality finishes on vehicles.
  • Implemented efficient workflows for detailing processes, reducing turnaround time for service completion.
  • Trained new team members on best practices for vehicle care and maintenance standards.

Education

Manufacturing

Alliance Highschool
Portland, OR
06-2010

Skills

  • Advertising campaigns
  • Product marketing
  • Mobile marketing

Timeline

Head of Marketing

Fresh PNW Image
09.2024 - Current

Car Detailer/Desk Receptionist

NW Affordable Auto
01.2018 - 04.2021

Manufacturing

Alliance Highschool

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Karay Lathan