Summary
Overview
Work History
Education
Skills
Timeline
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Karee Lucchese

Minneapolis,MN

Summary

Accomplished Sr. Merchandising Planner and Pricing Strategy Lead at Target Corporation, adept in new market research and building strong relationships. Spearheaded initiatives driving significant sales uplifts and financial improvements, including a groundbreaking Everyday Pricing Strategy. Proven track record in transforming challenges into lucrative opportunities, showcasing a blend of strategic insight and interpersonal prowess.

Overview

12
12
years of professional experience

Work History

Sr. Merchandising Planner

Target Corporation
Minneapolis, MN
04.2022 - Current
  • Owner of $290M seasonal business, handling P&L responsibility.
  • Devised strategic long-term plans to support company-wide goals while also managing in-season results
  • Partnered with key stakeholders to set timelines, financial parameters, strategic goals, and enhance the in-store experience.

Sr. Merchandising Planner

Target Corporation
Minneapolis, MN
07.2018 - 03.2022
  • Led the entire Home Pyramid with the initial COVID response by developing, leading, and executing the total Home Pyramid COVID-19 sensitive item dashboard, highlighting key item inventory and sales trends, allowing teams and leaders to take quick and appropriate action in order to maintain the increased sales trend.
  • Led the Kitchen Promo Captainship and acted as a key resource for Pricing by collaborating to develop new processes and goals, resulting in a new Q4 process and a markdown improvement of 356 bpts to LY.
  • Championed the strategy for all Company Q4 Big Bet items, driving $40M in sales, and GM improvement by 580 bpts.

Pricing and Promotion Strategy Lead

Target Corportation
Minneapolis, MN
03.2017 - 07.2018
  • Developed a new, comprehensive Everyday Pricing Strategy for the adult beverage business, ensuring competitive prices while also managing the financials. Partnered with Nielsen, our internal Product team, and the Adult Bev team to make this process sustainable and reliable. Results to date are Sales $ +3 ppts, and GM% +4 ppts compared to the chain.
  • Optimized the promotional calendar for wine, beer, and spirits by analyzing past internal and external ad performance, resulting in the removal of underperforming ads, highlighting productive ads, and making larger statements in key weeks to win share.
  • Partnered with cross-functional teams to implement a new TPC process, resulting in better legal compliance while still empowering the stores to manage their business and do quantity buys.
  • Created a strong, trusting relationship with the Adult Bev team through good communication and transparency, enabling us to be equal thought partners and play a role in creating their larger strategy.

Sr Merchandise Buyer

Target Corporation
Minneapolis, Minnesota
07.2014 - 03.2017
  • Managed the Cat Commodities portfolio and P&L, $500M annually in sales. Drove the business through strengthened vendor relationships, optimized promotional plans and strong assortment and visuals to drive a +2.26% comp.
  • Captained the Pets ad process to drive an increase of 1.75x more productivity per ad space.
  • Partnered with BP&N to implement Category Excellence on all Cat categories, securing an additional $2.7M in vendor funding.

Brand Manager Intern

Procter & Gamble Co
Cincinnati, OH
05.2013 - 08.2013
  • Led the development of Private Label defensive plans to eliminate a $9M sales risk.
  • Identified and delivered a new positioning and growth strategy for the Swiffer Wet Jet brand, delivering $21M in incremental sales.
  • Led the development of a new holistic marketing plan to gain 1M new users of Swiffer and deliver a more efficient media spend, increasing ROI by $3M.

Education

MBA - Marketing

Indiana University - Bloomington
Bloomington, ID
05-2014

BBA - Marketing

University of Wisconsin- Madison
Madison, Wisconsin
05-2008

Skills

  • New market research
  • Relationship building
  • Pricing support
  • Inventory monitoring
  • Pricing
  • Financial planning
  • Strategizing

Timeline

Sr. Merchandising Planner

Target Corporation
04.2022 - Current

Sr. Merchandising Planner

Target Corporation
07.2018 - 03.2022

Pricing and Promotion Strategy Lead

Target Corportation
03.2017 - 07.2018

Sr Merchandise Buyer

Target Corporation
07.2014 - 03.2017

Brand Manager Intern

Procter & Gamble Co
05.2013 - 08.2013

MBA - Marketing

Indiana University - Bloomington

BBA - Marketing

University of Wisconsin- Madison

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Karee Lucchese