Karelia Lopez
Masaya,Nicaragua
Summary
Highly creative People Driven Leader with expertise in transforming marketing and advertising strategies into desired results; and employee retention rates. I have gained a broad range of experience partnering with cross functional leaders to align their Business Strategy and develop People related Programs, brand experiences and go-to market strategies.
Overview
10
10
years of professional experience
Work History
Regional Internal Marketing Manager II
Concentrix
Central America, Mexico & Jamaica
11.2022 - Current
- Spearheaded employee engagement initiatives, fostering positive workplace culture and boosting retention rates to less than 5%.
- Streamlined internal communication processes by creating a centralized information hub for employees in Latin America.
- Lead DEI and Recognition strategies to increase people engagement.
- Manage and improve company-wide processes for benefits, retention, disciplinary matters, team engagement, and community impact.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals. In 2023 achieved goals with a 30% budget saving.
- Collaborated cross-functionally with other department leaders to have the Company culture embed by delivering cultural roadshows across Central America, Mexico and Jamaica.
- Enhanced employee engagement by implementing innovative HR programs and measuring employee satisfaction with global survey and OKRs for the Shared Services team.
Regional Communications Manager
Concentrix
Latin America
01.2021 - 10.2022
- Innovated new approaches to storytelling by utilizing multimedia platforms such as video or podcasts.
- Prepared RFP and RFQ responses for new business pitches and presentations.
- Led crisis communications and media relations activities in response to challenging situations.
- Boosted audience engagement through creative content creation for social media platforms.
- Devised leading-edge digital marketing, social media and SEO strategies.
- Developed comprehensive training materials for new team members, promoting efficient onboarding.
- Streamlined internal processes for more efficient management of branding initiatives globally.
- Oversaw Great Place to Work survey, getting the certification for 7 countries in Latin America.
- Coordinated internal and external learning and development programs, impacting over 70% of total HC in Latin America.
Project Manager
Concentrix
Central America
01.2019 - 01.2021
- Communicate the plan to the team and organize the resources needed at each stage of the project.
- Collaborated closely with senior management to align project objectives with strategic company engagement initiatives, ensuring that efforts contributed to overall business growth.
- Evaluated success of various marketing initiatives through KPI tracking and analysis; made data-driven recommendations for continuous improvement.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Designed, developed, and implemented successful recruitment strategies to fill more than 500 vacancies in Nicaragua in 2019, where 80% of applicants came from IG leads.
Communications Specialist
Concentrix
Nicaragua
10.2017 - 02.2019
- Improved employee morale by crafting engaging internal newsletters highlighting company successes and opportunities for recognition.
- Created social media content across multiple platforms according to content calendars and promotion schedules.
- Wrote press releases and other materials utilizing SEO practices.
- Generated leads through effective online advertising campaigns and social media engagement.
- Organized fundraising events benefiting local charities, fostering positive community relationships, achieving 1K social voluntarism hours.
- Coordinated recruiting events such as career fairs and open house events, effectively showcasing company culture to prospective candidates in the midst of a political crisis in Nicaragua in 2018, where we took the approach of virtual hiring.
Director of Admissions
Thomas More University
Nicaragua
12.2014 - 10.2017
- Conducted regular evaluation of admission policies and procedures, making necessary adjustments to maintain alignment with institutional objectives.
- Coordinated efforts with financial aid office to provide comprehensive assistance and guidance for applicants seeking funding opportunities.
- Increased enrollment rates by developing and implementing strategic recruitment initiatives.
- Improved student retention through proactive communication and targeted support programs.
- Organized successful campus events such as open houses and information sessions, our recruitment conversation rate was 20%.
Education
Executive Education - Foundations of Business Strategy
INCAE Business School
Costa Rica04.2022
Bachelor of Business Administration, Marketing -
Thomas More University
Nicaragua01.2011
Skills
- Project Management
- Talent Management
- Employee Relations
- Corporate Communications
- SEO Optimization
- Coaching and Mentoring
- Recruitment Strategies
- Organizational Development
Websites
Awards
- NOW Lead
- The Americas President's Club
Timeline
Regional Internal Marketing Manager II
Concentrix
11.2022 - Current
Regional Communications Manager
Concentrix
01.2021 - 10.2022
Project Manager
Concentrix
01.2019 - 01.2021
Communications Specialist
Concentrix
10.2017 - 02.2019
Director of Admissions
Thomas More University
12.2014 - 10.2017
Executive Education - Foundations of Business Strategy
INCAE Business School
Bachelor of Business Administration, Marketing -
Thomas More University