Karen ABBOTT
Wayzata,MN
Summary
Multi-talented Senior Manager well-versed and highly effective at developing, executing and directing key improvements to enable business enhancements and growth. Visionary leader with solid success leading business operations toward growth.
Overview
28
28
years of professional experience
Work History
Senior Manager
Church & Dwight
Minneapolis, MN
02.2023 - Current
- I pro-actively identify and solve complex problems impacting sales and business direction for Specialty Hair Care and Home Care at Church & Dwight supporting Target.
- I develop strategies to position business that shapes and capitalizes on emerging customer and market needs.
- I enjoy collaborating with cross-functional team members to build and execute development plans.
- I oversee new product rollouts and program changes.
- I support objectives, checkpoints and timelines, managing team members to meet project tasks and expectations.
- I perform financial analysis to inform discussions with partners and make strategic decisions and I plan and lead team meetings to review business results and communicate new and ongoing priorities.
- I build sales forecasts and schedules to reflect desired productivity targets and I prepare budgets and approved budget expenditures.
Director of Sales
Revlon One In Beauty
Minneapolis, MN
10.2019 - 01.2023
- Recruited to this position with responsibility to manage and grow the Revlon and Almay Color Cosmetics portfolio in 2000 stores at Target.
- I developed strategies and collaborated with cross-functional teams including brand marketing, customer marketing, finance, category insights and analytics, digital center of excellence and supply chain to drive profitable growth.
- I researched competitors and stayed on top of current market conditions to survey landscape and anticipate roadblocks.
- I prepared budgets and approved budget expenditures.
- I built Joint Business Partnerships with Target and achieved plan throughout my tenure at Revlon.
- I used change methodologies to increase sales and led projects for increased productivity.
Beauty Intelligence Consulting
06.2018 - 10.2019
- Focus on new business development and enhanced distribution, to build a strategic go forward position for emerging entrepreneurial offering the health & beauty vertical markets.
Vice President
Pacifica
06.2017 - 06.2018
- Promoted to this position with responsibility to manage the Target business
- Under my strategic direction, Pacifica grew from a $7.5 million-dollar business in skincare and haircare to a $35 million-dollar business in skincare, hair care, sun care, fragrance, cosmetics and personal care in 1800 stores
- This was achieved with a focus on relationship building with the Target Team; involving all levels of management from product creation, to production and go to market
- In addition, I selected a new local Minneapolis broker to assist in the day-to-day tactical sales tasks.
Midwest Territory Director
Pacifica
06.2016 - 06.2017
- Recruited forthis position by Pacifica with responsibility in building relationships and growing the
- Pacifica Naturals Brand at ULTA and Target
- Like my position as Customer Development Manager with Johnson & Johnson, I managed all aspects of the Pacifica assortment for ULTA and Target in addition to managing the broker relationship for the Target Account.
Customer Development Manager
Johnson & Johnson
03.2011 - 06.2016
- Responsibility for maintaining and growing a $70.0 million-dollar Neutrogena Cosmetics and Hair
- Care business in 1800 stores at Target
- My position required expertise in delivering an aggressive business goal, driving share and POS, launching new products, developing a yearly calendar and maintaining a relationship to maximize exposure and distribution of the Cosmetics and Hair Care products within Target
- I maintain Regular interchanges with Sales Strategy, Marketing, Supply Chain and Finance
- I provide detailed reviews of business trends; forward forecasts and I have presented plans and strategies to all levels of management.
Regional Sales Manager
ELC Beauty LLC
02.2001 - 01.2010
- Prescriptives Midwest, Minneapolis Minnesota Promoted to this position with responsibility for driving $25.0 million dollars in retail sales and delivering profits by creating innovative business solutions throughstrategic and tactical planning
- This is achieved through the following: Plan’s retail, market, seasonal event and visual calendars with retail partners
- Manages co-op and departmental budgets
- Ensures inventory assortments and levels are productive
- Develops and coaches Sales Team to ensure Prescriptives Sales and Education objectives are achieved
- Territory includes St
- Louis, Kansas City, Omaha, Des Moines, Minneapolis, Chicago, Indianapolis,
- Detroit, Columbus, Cincinnati, Cleveland, and Pittsburg
- Retail Partners include Bloomingdales, Bon Ton, Dillard's, Lord and Taylor, Macy's Midwest, Macy's
- North and Nordstromserviced by a Sales Team of six Account Executives
- Point person for Bon Ton, Macy's Midwest, Macy's North.
Account Executive
Estee Lauder Companies, Inc
10.1995 - 02.2001
- Promoted to this position with responsibility fordriving $4.5 million dollars in retail sales for
- Bloomingdale's, Carson Pirie Scott, Dayton's, Dillard's, Macy's and Younkers
- Achieved shipment projections and excelled in budget maintenance
- Recruited, trained and promoted Account Coordinators, Counter Managers and counter Analysts
- Point person for DHMF, Younkers.
Education
2021 Negotiation for Profitable Growth -
01.2013
Optimizing Customer Profitability -
01.2013
J&J Way -
01.2012
Estee Lauder Strategic Think Symposium Program -
Estee Lauder Vassar College
01.2005
Talent+ Certified -
01.2003
Essential Selling and Negotiation -
01.0001
Bachelor of Science Degree - Consumer Business
University of Minnesota
Skills
- Sales Strategies and Planning
- Cross-Functional Team Leadership
- Influencing and Negotiating
- Cross-Functional Communication
- Business Analysis and Reporting
- Computer Skills
- MS Office
- Market Trend Analysis
- Relationship Building
- Verbal and Written Communication
- Brand Development
- Business Analytics
- Inventory Planning and Management
- Marketing Strategy Development
- Territory Management
- Customer Portfolio Management
Interests
A Triathlete and Marathon Runner, CrossFit Competitive Athlete, Alpine Skier, Mountain Hiker and Road Biker.
Timeline
Senior Manager
Church & Dwight
02.2023 - Current
Director of Sales
Revlon One In Beauty
10.2019 - 01.2023
Beauty Intelligence Consulting
06.2018 - 10.2019
Vice President
Pacifica
06.2017 - 06.2018
Midwest Territory Director
Pacifica
06.2016 - 06.2017
Customer Development Manager
Johnson & Johnson
03.2011 - 06.2016
Regional Sales Manager
ELC Beauty LLC
02.2001 - 01.2010
Account Executive
Estee Lauder Companies, Inc
10.1995 - 02.2001
2021 Negotiation for Profitable Growth -
Optimizing Customer Profitability -
J&J Way -
Estee Lauder Strategic Think Symposium Program -
Estee Lauder Vassar College
Talent+ Certified -
Essential Selling and Negotiation -
Bachelor of Science Degree - Consumer Business
University of Minnesota
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