Karen Anathan

Digital/ecommerce and traditional marketing executive with extensive global luxury background. Experience with developing marketing and technical solutions with a disciplined approach to timelines, budgets, and expectations. Proficient in developing full digital marketing strategies including website, ecommerce, social media, CRM and paid online advertising programs. Expertise with launching, replatforming and rebranding on multiple web/ecom platforms including Salesforce Commerce Cloud (Demandware), WebSphere, Magento and Shopify. Thrives in fast-paced environments and responds rapidly and productively to changing priorities with a commitment to superior performance. Resourceful yet creative individual able to achieve overall brand business goals.

• Adyen (payment processor/gateway)
• Paymetric (Gateway)
• Riskfified (fraud management)
• Accertify (fraud management)
• Exact Target/SalesForce
• Sabrix
• Aptos (formerly Epicor)

• L2 Thinktank: Membership based luxury group. Seminars include: Social Media, Mobile, Emerging Media
• Creating Shareholder Value – VP & Director Level Tiffany & Co program
• Executive Coaching - VP & Director Level Tiffany & Co program

• Movado Group, Inc., Paramus, NJ, 10/01/10, Present, Vice President - Digital Marketing & Ecommerce, Responsible for all corporate digital strategy & initiatives for all wholly owned MGI brands including: Website development & maintenance, global ecommerce & analytics (including P/L), paid digital media, social media & CRM., Oversaw implementation of Salesforce Commerce Cloud/Demandware (from Magento) to develop a best in class website and user online experience (for all wholly owned brands) while integrating into existing MGI backend systems (SAP, Sabrix, Paymetric, Accertify, Aptos/Epicor and Exact Target/Salesforce)., Company-wide (including subsidiaries) collaboration with all departments including: Marketing, IT, Distribution, Sales, Legal, Finance., Continued YOY strong double digit increases with ongoing site enhancements & strategic digital marketing initiatives (including paid search, social and email marketing programs)., Work cross functionally across all 10 brands, business units and shared services to develop digital solutions (both marketing & technical) that optimize brand exposure within the consumer journey and the changing shopping paradigm., Provide support for both direct to consumer and wholesale initiatives., Continue to educate the MGI organization on digital trends and ongoing evolution of online marketing ecommerce landscape and the impact on consumer shopping.
• Digital Marketing and Ecommerce Consultant, New York, NY, 03/01/10, 09/30/10, Provided digital marketing and ecommerce consultant services for 3 brands including EllaPoe (start up jewelry company), Bella Tu (start up apparel company) and Hartmann Luggage., Services included development of overall marketing, advertising and communications strategies, pr & event initiatives, ecommerce/website & digital strategies, pay per click/online advertising strategies and analytics.
• Tiffany & Co./Iridesse, New York, NY, 01/01/04, 12/31/09, Director of Marketing, 01/01/06, 12/31/09, Marketing Manager, 01/01/04, 12/31/06, Reported directly to the company President, defined, developed and implemented both traditional and digital marketing strategies for new brand created by Tiffany & Co.
• Ebel USA, New York, NY, 01/01/99, 12/31/04, Marketing Manager, 01/01/02, 12/31/04, Advertising Manager, 01/01/99, 12/31/02, Reported directly to US President, oversaw, developed and executed national and local marketing initiatives for company including advertising (national, local co-op), PR/events, collateral development and brand visual representation at all points of sale.

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