Overview
Work History
Education
Skills
Place Of Residence
Personal Information
Timeline
Generic

KAREN ASOYAN

Los Angeles,United States

Overview

23
23
years of professional experience
5
5
years of post-secondary education

Work History

Director of Public Relations

SPAO "Ingosstrakh"
  • Development and implementation of the communication strategy of the INGO Group (Bank SOYUZ, IGS-Life, Ingosstrakh-M, ChSK, INGO-ARMENIA, INGO-Uzbekistan, Ingosstrakh Belarus, Ingosstrakh Kyrgyzstan)
  • Management and coordination of the work of the public relations department, budget management in the amount of 130 million rubles
  • Reputation management and audit
  • Anti-crisis PR
  • Internal corporate communications
  • PR -promotion of the head of the company
  • Media training for company speakers
  • Promotion in Digital , New media
  • Promoting the culture of insurance in the Russian Federation
  • Fight against fraud in insurance
  • Work with SRO "All-Russian Union of Insurers"
  • No
  • 1 PR director in the rating of Kommersant and AMR TOP-1000 leaders in the insurance industry
  • Included in the TOP-5 PR Directors in Russia
  • The rating was published by the Vedomosti newspaper, the methodology was developed by Deloitte
  • Editor-in-chief of the best insurance magazine in the Russian Federation among financial and insurance media
  • IPRA Golden International Communications Award World Awards (GWA) for the project “Windows to Russia
  • Masterpieces of seven generations”, implemented as part of the celebration of the 70th anniversary of the company.

Director , PR&Events

Samsung Corporation
  • PR strategy for promoting the company's products in the Russian and CIS markets
  • Internal corporate communications
  • Media training for company speakers
  • Corporate events, product launches, partner events
  • PR of the company during the Olympics in Sochi
  • Digital communications
  • Budget management in the amount of 120 million rubles
  • In 2014, he entered the TOP-50 PR Directors in Russia
  • The rating was published by the Vedomosti newspaper, the methodology was developed by Deloitte
  • Silver Mercury for the Olympic Roadshow project
  • World-class network advertising "battle of bloggers" - recognized by Google as the best practice
  • 12 million views (40% more than average content views, 28% increase in product sales, 95% likes)
  • Advertising campaign for problematic Galaxy product S 5 - increase in sales by 1.4 times within 15 weeks from 20% to 27% ( CMI based )
  • Advertisement for an old reborn Galaxy product S 3 – 1 month TV and outdoor, 40% increase in sales
  • Best PR Director of Samsung Corporation in 2013.

PR Director of KPMG in Russia and the CIS

KPMG
  • Working with leading Russian business and specialized media
  • Company reputation management
  • Preparation of market research
  • Organization of events
  • Best employee of month
  • 1 PR share in business media compared to other companies BIG 4.

Head of Corporate Communications Department

MegaFon OJSC
  • Development of a PR strategy for corporate communications
  • Crisis communications
  • Development of a media strategy - press service management
  • Internal corporate communications
  • Investor relations - management of the direction of work with financial and industry analysts
  • Conducting media training for management
  • Promotion of the company in social networks
  • Work with government agencies (Ministry of Communications, State Committee for Radio Frequencies, Roskomnadzor)
  • Sochi 2014 Olympic Support Program
  • Working with opinion leaders and leading bloggers (V
  • Solovyov, V
  • Pozner, R
  • Adagamov, A
  • Plushev, Tash Sargsyan)
  • Organization of participation in the largest international and Russian forums ( Davos, St
  • Petersburg Economic Forum, Sochi Economic Forum, Mobile World congress )
  • Budget management 110 million rubles
  • Development of a subscriber service system in social networks (+60% operator response speed)
  • Roaming amnesty for data debtors (increased trust and reputation of the company by 25 %) ( independent study)
  • The best press service of 2011 among the operators of the big three (independent study among journalists).

Head of Media Relations

CJSC Ericsson _ Corporation JSC »
  • Promotion of the Ericsson brand among the business community, customers, partners
  • Development and implementation of a media strategy
  • Product PR
  • Implementation of special programs – Multimedia club
  • Best winning proposition 2007 Ericsson worldwide
  • Best winning proposition 2008 Ericsson worldwide
  • Number 1 vendor in terms of brand perception among manufacturers of high-tech equipment in 2007-2009.

Head of Media Relations Department

CJSC "Company TransTeleCom"
  • Company information flow management
  • Preparation of press releases, articles, work with newsbreaks
  • Support for media relations, loyalty programs
  • Coordination of the activities of structural and regional divisions of the company in the field of interaction with the media
  • Promotion of the company to the market of long-distance communication services
  • Organization of briefings, interviews and press conferences
  • Development, implementation and promotion of a new brand.

Development Director

Bogdanov & Partners
  • Development and implementation of the external PR-strategy of the company from "0"
  • Promotion of the company in the Russian and Western markets
  • Preparation of press releases, texts, publications, etc
  • Communication with clients, control of project execution
  • Preparation of plans for the development and introduction of new services to the market
  • Increase in sales of services by 22%.

Head of the department of telecommunication projects, MTS project manager

Communication group "Insiders"
  • PR support for the activities of OJSC Mobile TeleSystems (MTS)
  • Media relations
  • Preparation of PR programs
  • Monitoring services
  • Preparation of analytical materials, reports
  • Organization and holding of presentations, briefings
  • Product PR and social programs.

Assistant to the General Director, Press Secretary of the company

OJSC RTK-LEASING
  • Organization of the work of the PR department, development of PR campaigns
  • Information support of the company (press releases, press releases , materials for forums and conferences)
  • Organization and holding of briefings, interviews and press conferences
  • Monitoring the company and its competitors in the media
  • Disclosure of financial information about the company in the media
  • Development of corporate style and creation of the company's image
  • BTL events, internal PR
  • Creation of the press service of the company from "0"
  • Creation of an effective system of relationships and media loyalty.

Physical therapist

Proper Care Agency
01.2022 - Current

Physical therapist

Bud Zdorov Clinic
01.2001 - 01.2008

Education

Mini MBA -

Russian University of Public Administration
02.2012

M.D. - Physical Therapy

Moscow State Medical University
03.2001 - 08.2006

Skills

  • Languages: fluent English
  • Experienced PC user
  • Marketing communications
  • Risk management
  • Strategic planning
  • Promotion of the company in the face of fierce competition

Place Of Residence

Los Angeles

Personal Information

  • Citizenship: Russian Federation / Republic of Armenia
  • Date of Birth: 01/09/1977

Timeline

Physical therapist

Proper Care Agency
01.2022 - Current

M.D. - Physical Therapy

Moscow State Medical University
03.2001 - 08.2006

Physical therapist

Bud Zdorov Clinic
01.2001 - 01.2008

Mini MBA -

Russian University of Public Administration

Director of Public Relations

SPAO "Ingosstrakh"

Director , PR&Events

Samsung Corporation

PR Director of KPMG in Russia and the CIS

KPMG

Head of Corporate Communications Department

MegaFon OJSC

Head of Media Relations

CJSC Ericsson _ Corporation JSC »

Head of Media Relations Department

CJSC "Company TransTeleCom"

Development Director

Bogdanov & Partners

Head of the department of telecommunication projects, MTS project manager

Communication group "Insiders"

Assistant to the General Director, Press Secretary of the company

OJSC RTK-LEASING

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KAREN ASOYAN