Summary
Overview
Work History
Education
Skills
Certification
Work Availability
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Timeline
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Karen Baker

Karen Baker

Savannah,GA

Summary

Highly creative and strategic BD/Marketing Director with 15 years experience, gifted in building strategic industry partnerships, coordinating tactical plans and devising proactive strategies focused on enabling growth and maintaining marketplace flexibility. Demonstrated success in exceeding targets and accomplishing remarkable results that drive business development and cement market position. r.

Overview

15
15
years of professional experience
1
1
Certification

Work History

SR Director, Communications, Marketing & Strategy

Plainview Healthcare Partners
New York, NY
01.2018 - 06.2023
  • Orchestrated strategic business plans and oversaw execution by streamlining customer support calls and enhancing customer experiences.
  • Developed and implemented social media strategies that grew the company's online presence by 200%, resulting in a significant increase in brand awareness and customer engagement.
  • Utilized advanced analytics tools to track campaign performance and measure ROI, enabling data-driven decision-making and continuous optimization of marketing efforts.
  • Collaborated with sales teams to align event strategies with business objectives, ensuring maximum ROI and fostering meaningful customer interactions.
  • Managed partnerships with key industry influencers, securing collaborations that expanded brand reach and generated a 20% increase in referral traffic.

Regional Director of Business Development

Signature Consulting Services
Louisville, KY
11.2014 - 12.2018
  • Developed and implemented a comprehensive strategy for identifying and pursuing new business opportunities in the region.
  • Collaborated with marketing teams to develop effective promotional campaigns targeting specific audiences in the region.
  • Developed short-term and long-term vision and strategy to achieve targeted sales objectives.
  • Coached team members on best practices for achieving success in sales roles.

Regional Marketing Director

Caris Healthcare
Knoxville, TN
09.2010 - 11.2014
  • Researched sources for developing prospective clients and determines their potential as future clients for each facility and assigns to the sales team.
  • Created and launched several marketing campaigns that improved company's direct sales by 40%.
  • Led a team of 20 field-based business professionals to identify new opportunities.
  • Tracked all sales calls, visits and opportunities into client services software for follow-up opportunities.

Education

MBA - Healthcare Admininstration

Milligan College
Elizabethton, TN
12.2015

Bachelor of Science - Business Administration

Tusculum College
Greeneville, TN
05.2013

Skills

  • Strategic Planning
  • Business Development
  • Project Management
  • Key Performance Indicators
  • External and Public Relations
  • Contract and Vendor Management
  • Core Values Management
  • Staff Development
  • Team Building and Motivation

Certification

  • Certified Six Sigma Green Belt
  • CRM Certified Trainer - HubSpot, PCC, Salesforce

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

It is never too late to be what you might have been.
George Eliot

Timeline

SR Director, Communications, Marketing & Strategy

Plainview Healthcare Partners
01.2018 - 06.2023

Regional Director of Business Development

Signature Consulting Services
11.2014 - 12.2018

Regional Marketing Director

Caris Healthcare
09.2010 - 11.2014

MBA - Healthcare Admininstration

Milligan College

Bachelor of Science - Business Administration

Tusculum College

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Karen Baker