Karen Bebout
Lexington,NC
Summary
Meticulous Sales Analyst experienced in collecting, organizing and modeling data to enhance sales operations. Knowledgeable about macros, reporting and chart representations. Results-driven Sales Analyst offering 21 years of experience analyzing and reporting on sales data. Well-organized and systematic professional well-versed in creating forecasts for future sales trends and informing and suggesting ways to improve profitability. In-depth knowledge of current economic trends.. Ambitious individual committed to implementing business solutions to boost profitability and productivity.
Overview
21
21
years of professional experience
Work History
CMP Category Analyst II
Food Lion
Salisbury, NC
07.2001 - Current
- Formulated business recommendations and alternative solutions based on statistical data.
- Provided strategic guidance by delivering data-driven, actionable category-level insights.
- Built partnerships with assigned retailers and buyers through presentation of market trends and shopper data.
- Conducted market and supplier research to enhance sourcing and negotiation strategies.
- Supported business partners in vendor negotiations and cost increase justifications.
- Created customized marketing materials to increase product awareness.
- Identified appropriate marketing channels and target customers for campaigns.
- Studied demographic data to determine optimal
- Provide support to Category Merchandising & Pricing (CMP) departments that will support achievement of departmental strategies and initiatives.
- Work collaboratively across departments to meet budgeted key performance metrics, which include, but are not limited to:
- Sales, Movement, Margin, Shrink/Reclaim, Market Share, and Net Contribution metrics. These key performance metrics are meant to be comprehensive in nature, but are not limited to the list above due to changing nature of business priorities.
- Responsible for all aspects of analysis for assigned categories that will support achievement of Banner strategy. This will include, but not be limited to:
- Executing best practice promotional planning, feature/display activity, and in-store marketing investments to effectively grow market share while meeting financial targets.
- Recommending appropriate assortment mix changes as each Category moves through review.
- Ensuring the on-shelf Category assortment presentation and item mix reflects the unique needs of each Category while aligning with the Category role.
- Reviewing planograms and test sets to ensure compliance to standards.
- Developing best practice shelf placement principles, planogram production and versioning as well as evaluating the effectiveness of merchandising tactics used.
- Assisting the CM or Assistant Category Manager (ACM) with negotiating the most advantageous programs with vendors and actively seeking out new opportunities to reduce costs while maintaining an optimal item mix.
- Establishing, monitoring, and adjusting base and promotional pricing to deliver financial targets.
- Develop and present different pricing scenarios to the CM or ACM that address:
- Seasonal pricing plans.
- Evaluate vendor offers to determine the optimal cost/retail relationship to deliver optimal profitability.
- Address any banner-wide margin gap exercises.
- Cost change impact to category profitability for lead item selection.
- Review and approve the retail price recommendations of the Markdown team. Calculate the financial impact to the categories and incorporate into the forecast.
- Collaborating with the CM to manage vendor allowances to ensure targets are met.
- Serving as the market resource expert for assigned Categories.
- targets, competitor offerings and tactics for persuasion.
Education
Associate of Arts - Art History
Old Dominion University
Norfolk, VASkills
- Inventory Accuracy
- Standard Operating Procedure
- Category Management
- Resource Utilization
- Assortment Planning
- Data and Trend Forecasting
- Category Growth
- Marketing Analytics
- Supplier Review
- Pricing Strategies
- Cost Control
Timeline
CMP Category Analyst II
Food Lion
07.2001 - Current
Associate of Arts - Art History
Old Dominion University