Karen Bengtson

Develop and execute multi-platform media and marketing strategies to improve marketing performance for over twenty clients. Clients in the supplements, plastic surgery, skincare, health and beauty, hair, fitness, non-profit, and home goods industries. Provide strategic marketing leadership and media execution for over 20 clients across diverse industries, including supplements, skincare, health & beauty, fitness, and home goods. Develop and implement multi-platform media strategies to drive customer engagement and revenue growth.

• Managed $50M+ in TV and digital media spend, optimizing efficiency and impact
• Spearheaded the NeuroQ Multicultural Omnichannel Campaign, driving significant audience engagement
• Negotiated NeuroQ's placement on The Price is Right, boosting website traffic by 175%
• Led media optimization for Sono Bello, improving Cost Per Qualified Lead (CPQL) by 25%
• Increased Dr Denese's revenue by 14% through targeted email marketing strategies
• Expanded Murad's agency partnerships, diversifying media strategy and reach

Directed media, marketing, and e-commerce strategy for the skincare brand, overseeing offline media, digital marketing, and agency partnerships. Managed website performance to enhance user experience and conversion rates.

• Produced a Top 25 Infomercial that amplified brand visibility and sales
• Launched high-performing digital campaigns via SEM, display, social, and video marketing
• Boosted customer retention by 15% through a data-driven customer touchpoint strategy
• Revamped e-commerce site, doubling conversion rates and increasing PPC conversion by 25%

Led the national marketing strategy, overseeing TV and digital media while managing the in-house media buying agency. Instrumental in transforming 1-800-DENTIST from a regional brand to a nationally recognized leader.

• Scaled the brand from a single-state operation to a national household name
• Led the rebranding and redesign of three brand websites, enhancing UX and conversions
• Managed media buying for major brands, including LowerMyBills.com, Dermalogica, and 1-800-ATTORNEY
• Orchestrated Lowermybills.com's first-ever national TV campaign, driving lead generation
• Developed a video makeover contest that increased social media traffic by 200%