Creative Arts
Karen Ellis
Senior Sales Professional
Richmond,CA
Summary
Dynamic and adaptable sales professional with a proven track record of surpassing multi-million-dollar performance goals. Skilled in blending traditional sales strategies with innovative approaches to engage prospective clients and foster lasting client relationships. Demonstrated ability to initiate projects independently, with a strong enthusiasm for cultivating team dynamics, providing training, and nurturing emerging talent. Known for effective team collaboration and consistently delivering results in dynamic environments. Skilled in strategic planning, market analysis, and customer engagement, with the ability to adapt to changing business needs. Recognized for excellent communication and leadership skills, ensuring seamless operations and high performance across diverse teams.
Overview
20
20
years of professional experience
Work History
Regional Sales Executive
Valet Living
10.2022 - 10.2024
- Expanded market share within the region by successfully penetrating new accounts.
- Exceeded quarterly revenue targets by skillfully managing a pipeline of opportunities and proactively seeking out new business prospects.
- Assessed competitors' strengths and weaknesses in order to develop effective counter-strategies that led to increased sales conversion rates.
- Established strong relationships with key clients, resulting in business expansion and revenue growth.
- Delivered exceptional customer service by addressing client concerns, and providing product and service solutions.
- Generated double-digit revenue growth by consistently achieving or exceeding sales quotas through effective sales strategy and business planning.
- Recognized as a top performer in the region at the national sales meeting for achieving 118% of the annual sales quota.
- Organized promotional events and interacted with the community to increase client satisfaction and sales volume.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Communicated product and service quality, and market comparisons, by creating sales presentations.
- Achieved established KPIs for the company, regional team, and individual performance through teamwork and a focus on customers.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Executed successful promotional and networking events.
- Created customized presentations tailored to prospective clients' needs, effectively demonstrating the value of the company's offerings.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Drove consistent customer satisfaction through the timely resolution of issues related to products or services.
Marketing Director
Conscious Voices
01.2020 - 09.2023
- Company Overview: Non-profit organization
- Lead a team that is responsible for creating and developing all promotional material, and engaging prospective donors regarding the mission and vision of the organization.
- Partnered with Amazon to create 'AmazonSmile,' which donates proceeds from sales directly to Conscious Voices.
- Created the first fundraising event, which generated $2,500 in donations.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Created content and promotional materials to drive engagement and conversions.
- Spearheaded market research initiatives to identify trends and opportunities for growth.
- Achieved substantial growth in social media followers and engagement by curating compelling content.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
Senior Account Executive (Outside Sales)
OpenWorks
01.2017 - 01.2020
- Received the top sales honor (President's Award) back-to-back years for exceeding the performance target by 20% during the first year and achieving 260% (+$135k) of the annual sales goal the following year.
- Promoted to Senior Account Executive after displaying a strong business acumen, improving cross-functional communication, and for routinely outperforming established sales targets.
- Eclipsed $2.7MM in new account revenue during the fiscal year which was an AE sales record.
- Initiated internal team meetings to improve product communication to current and prospective clients.
- Appointed by the VP of Business Development and the Sales Training Director to conduct new hire training.
- Successfully leveraged the CRM funnel, exceeding the company 'proposal-to-sold' KPI by 5%. (40% actual Vs 35% goal)
- Created a first appointment measurement sheet that minimized call backs and decreased proposal development times by 20%. This best practiced was implemented as a companywide process.
Account Coordinator (9 Retail Locations)/Sales Supervisor
Macy's
01.2014 - 01.2017
- Established clearly defined objectives and ensured alignment regarding advertising campaigns to consistently exceed the annual sales target.
- Collaborated with the Sales Manager to implement processes that addressed customer concerns which assisted with improving customer satisfaction survey scores from 6.2 to 8.3/10.
- Adopted a continuous improvement philosophy that yielded interdepartmental sales growth and improved employee engagement.
- Actively participated in annual strategic planning and development discussions with Senior Executives.
Business Development Consultant (Outside Sales)
GM Collin Skincare
01.2012 - 01.2014
- Received recognition for generating the most, new accounts (12) which led to $60k in additional revenue.
- Improved existing client relationships while engaging new clients which assisted with increasing territory revenue by 22% or $360K.
- Consulted with Account Executives regarding effective techniques to upsell product and service offerings.
Senior Account Executive (Inside Sales)
Jan Marini Skin Research
01.2005 - 01.2012
- Received the Inside Sales associate award of the month 7X's for consistently exceeding the monthly sales quota and for also securing an opening order that surpassed $60k which was the highest ever.
- Re-established current client relationships which assisted in revenue growth of 110%.
- Promoted to National Sales Training Manager and appointed to lead onsite corporate training. Additional responsibilities included supporting strategic business initiatives to improve product knowledge for clients.
Skills
B2B & B2C sales
Prospecting
Customer Service
Customer Retention
Data Analysis
Negotiations
Budget Management
Systems Management
Sales presentations
Pipeline management
Competitive analysis
Education
Cosmetology License - Cosmetology
School of Cosmetology
San Francisco, CAInterests
Accomplishments
President's Club recipient-Regional Salesperson (Northern CA) of the Year 2024
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeLocation Preference
HybridRemoteOn-SiteImportant To Me
Work-life balanceCompany CultureHealthcare benefitsWork from home optionFlexible work hoursSoftware
CRM-Salesforce
LinkedIn Sales Navigator
MS Office Suite
Microsoft Teams, Zoom
Timeline
Regional Sales Executive
Valet Living
10.2022 - 10.2024
Marketing Director
Conscious Voices
01.2020 - 09.2023
Senior Account Executive (Outside Sales)
OpenWorks
01.2017 - 01.2020
Account Coordinator (9 Retail Locations)/Sales Supervisor
Macy's
01.2014 - 01.2017
Business Development Consultant (Outside Sales)
GM Collin Skincare
01.2012 - 01.2014
Senior Account Executive (Inside Sales)
Jan Marini Skin Research
01.2005 - 01.2012
Cosmetology License - Cosmetology
School of Cosmetology