Summary
Overview
Work History
Education
Skills
Certification
Training & Workshops
Timeline
OperationsManager
KAREN FANCY

KAREN FANCY

Sales & Marketing Professional
Pasco,WA

Summary

Creative Sales & Digital Marketing professional passionate about developing, revamping, and strengthening digital marketing campaigns, improving ROI, and generating revenue growth. Achieves consistent successes with thorough research & analytical skills and proactive campaign tracking. Proficient in Social Media, Google Ads, SEO and SEM. Insight-driven and adaptable; adept at communication & collaborative teamwork.

Overview

3
3
Certificates
19
19
years of professional experience

Work History

DIGITAL & SOCIAL MEDIA MARKETING CONSULTANT

Freelance
Pasco, WA
05.2020 - Current
  • Develops digital marketing campaigns and specific marketing strategies for 5 small SMBs and 2 non-profits.
  • Manage marketing campaigns to cultivate brand awareness and drive website traffic resulting in a 210% traffic increase.
  • Optimize social media channels and web pages to improve SEO and usability.
  • Provide front-end website development using Wordpress, Hubspot, and Yoast SEO.
  • Successfully fixed, updated, implemented strict security protocols and maintained 12 Wordpress websites for local businesses.
  • Develope social media and Facebook Ad campaigns to maximize exposure of newly opened restaurant.
  • Retained 86% of clients through changing atmospheres by quickly and professionally resolving customer issues.
  • Enhanced online presence to take advantage of dynamic conditions and unique platform opportunities.

SALES, MARKETING & OPERATIONS REPRESENTATIVE

Convoy Supply
Pasco, WA
05.2018 - 04.2021
  • Increased sales volume in Southeastern Washington region by adding 26 accounts in five months, generating $1,300,000 in sales and increasing profit margins from 12% to 25%.
  • Built strong client relationships resulting in a 21% company market share increase.
  • Appointed as Consultant to the Marketing Department to lead data driven marketing campaigns for each local region.
  • Restructured the company's Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies for Southeastern region which achieved 233% increase in website traffic and generated $176,000 in fencing sales.
  • Coordinated content marketing strategy to help expand the company's reach on Facebook and LinkedIn.
  • Coached 12 sales associates in product specifications, marketing incentives and selling techniques; generated a 33% increase in market share.

TERRITORY DIGITAL MARKETING CONSULTANT

Tri-City Herald
Kennewick, WA
09.2016 - 04.2018
  • Secured an early promotion to Team Lead within 3 months.
  • Revamped a stagnant territory by increasing sales & digital revenue by 40% within 6 months.
  • Developed strategic, cross platform digital marketing strategies for 36 clients, generating $1 million in revenue.
  • Consulted on the integrated digital content strategy for a dermatologist & med spa; increased engagement by 112% and achieved 41 new customer signups.
  • Collaborated with digital strategy team to develop and implement targeted 3rd party ads, landing pages, display ads, and paid search tactics.
  • Leveraged tracking data to segment target audiences, trigger campaigns and personalize content.
  • Interviewed, onboarded and mentored 12+ sales and marketing professionals and provided training on Google Analytics and client focused digital strategies.

OUTSIDE SALES REPRESENTATIVE

Parr Lumber
Kennewick, WA
09.2014 - 08.2016
  • Increased sales $400k within first three months, earning title as top representative in region.
  • Built strong client relationships and provided high value-adding services, resulting in a 22% company market share increase within the first year.
  • Implemented cost savings programs for high volume builders while increasing gross profit from 10% to 21%.
  • Reduced cost of returns by 20% by effectively managing material lists and streamlining deliveries.
  • Planned & coordinated client relationship cultivating events to promote growth, resulting in an expansion of clientele base by 48%.

CONTRACTOR SALES REPRESENTATIVE

Western Materials
Pasco, WA
10.2002 - 07.2014
  • Recognized as #1 Salesperson in the company out of three locations.
  • Structured vendor and client agreements resulting in $1.1 million dollar contract that generated 21% gross profit.
  • Achieved 80% of new sales through referrals in 2014.

Education

AAS - Business Administration

COLUMBA BASIN COLLEGE

Skills

Digital Marketingundefined

Certification

Google Analytics Individual Certification

Training & Workshops

Google Career Certificate in Project Management (enrolled)

Facebook Blueprint Certification (enrolled)

Coursework in Webdesign & Development

Timeline

Hubspot Social Media & Content Marketing
05-2021
Google Analytics Individual Certification
05-2020

Google Ads Certification

05-2020

DIGITAL & SOCIAL MEDIA MARKETING CONSULTANT

Freelance
05.2020 - Current

SALES, MARKETING & OPERATIONS REPRESENTATIVE

Convoy Supply
05.2018 - 04.2021

TERRITORY DIGITAL MARKETING CONSULTANT

Tri-City Herald
09.2016 - 04.2018

OUTSIDE SALES REPRESENTATIVE

Parr Lumber
09.2014 - 08.2016

CONTRACTOR SALES REPRESENTATIVE

Western Materials
10.2002 - 07.2014

AAS - Business Administration

COLUMBA BASIN COLLEGE

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KAREN FANCYSales & Marketing Professional