KAREN FANCY
Sales & Marketing Professional
Pasco,WA
Summary
Creative Sales & Digital Marketing professional passionate about developing, revamping, and strengthening digital marketing campaigns, improving ROI, and generating revenue growth. Achieves consistent successes with thorough research & analytical skills and proactive campaign tracking. Proficient in Social Media, Google Ads, SEO and SEM. Insight-driven and adaptable; adept at communication & collaborative teamwork.
Overview
3
3
Certificates
19
19
years of professional experience
Work History
DIGITAL & SOCIAL MEDIA MARKETING CONSULTANT
Freelance
Pasco, WA
05.2020 - Current
- Develops digital marketing campaigns and specific marketing strategies for 5 small SMBs and 2 non-profits.
- Manage marketing campaigns to cultivate brand awareness and drive website traffic resulting in a 210% traffic increase.
- Optimize social media channels and web pages to improve SEO and usability.
- Provide front-end website development using Wordpress, Hubspot, and Yoast SEO.
- Successfully fixed, updated, implemented strict security protocols and maintained 12 Wordpress websites for local businesses.
- Develope social media and Facebook Ad campaigns to maximize exposure of newly opened restaurant.
- Retained 86% of clients through changing atmospheres by quickly and professionally resolving customer issues.
- Enhanced online presence to take advantage of dynamic conditions and unique platform opportunities.
SALES, MARKETING & OPERATIONS REPRESENTATIVE
Convoy Supply
Pasco, WA
05.2018 - 04.2021
- Increased sales volume in Southeastern Washington region by adding 26 accounts in five months, generating $1,300,000 in sales and increasing profit margins from 12% to 25%.
- Built strong client relationships resulting in a 21% company market share increase.
- Appointed as Consultant to the Marketing Department to lead data driven marketing campaigns for each local region.
- Restructured the company's Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies for Southeastern region which achieved 233% increase in website traffic and generated $176,000 in fencing sales.
- Coordinated content marketing strategy to help expand the company's reach on Facebook and LinkedIn.
- Coached 12 sales associates in product specifications, marketing incentives and selling techniques; generated a 33% increase in market share.
TERRITORY DIGITAL MARKETING CONSULTANT
Tri-City Herald
Kennewick, WA
09.2016 - 04.2018
- Secured an early promotion to Team Lead within 3 months.
- Revamped a stagnant territory by increasing sales & digital revenue by 40% within 6 months.
- Developed strategic, cross platform digital marketing strategies for 36 clients, generating $1 million in revenue.
- Consulted on the integrated digital content strategy for a dermatologist & med spa; increased engagement by 112% and achieved 41 new customer signups.
- Collaborated with digital strategy team to develop and implement targeted 3rd party ads, landing pages, display ads, and paid search tactics.
- Leveraged tracking data to segment target audiences, trigger campaigns and personalize content.
- Interviewed, onboarded and mentored 12+ sales and marketing professionals and provided training on Google Analytics and client focused digital strategies.
OUTSIDE SALES REPRESENTATIVE
Parr Lumber
Kennewick, WA
09.2014 - 08.2016
- Increased sales $400k within first three months, earning title as top representative in region.
- Built strong client relationships and provided high value-adding services, resulting in a 22% company market share increase within the first year.
- Implemented cost savings programs for high volume builders while increasing gross profit from 10% to 21%.
- Reduced cost of returns by 20% by effectively managing material lists and streamlining deliveries.
- Planned & coordinated client relationship cultivating events to promote growth, resulting in an expansion of clientele base by 48%.
CONTRACTOR SALES REPRESENTATIVE
Western Materials
Pasco, WA
10.2002 - 07.2014
- Recognized as #1 Salesperson in the company out of three locations.
- Structured vendor and client agreements resulting in $1.1 million dollar contract that generated 21% gross profit.
- Achieved 80% of new sales through referrals in 2014.
Education
AAS - Business Administration
COLUMBA BASIN COLLEGE
Skills
Digital MarketingBusiness DevelopmentClient relationshipsHTML & CSSWordpressSales
Social Media Management
Web analytics
SEO & SEM
Customer engagement
KPIs
Sales
Facebook Business Suite
Certification
Google Analytics Individual Certification
Training & Workshops
Google Career Certificate in Project Management (enrolled)
Facebook Blueprint Certification (enrolled)
Coursework in Webdesign & Development
Timeline
Hubspot Social Media & Content Marketing
05-2021
Google Analytics Individual Certification
05-2020
Google Ads Certification
05-2020
DIGITAL & SOCIAL MEDIA MARKETING CONSULTANT
Freelance
05.2020 - Current
SALES, MARKETING & OPERATIONS REPRESENTATIVE
Convoy Supply
05.2018 - 04.2021
TERRITORY DIGITAL MARKETING CONSULTANT
Tri-City Herald
09.2016 - 04.2018
OUTSIDE SALES REPRESENTATIVE
Parr Lumber
09.2014 - 08.2016
CONTRACTOR SALES REPRESENTATIVE
Western Materials
10.2002 - 07.2014
AAS - Business Administration
COLUMBA BASIN COLLEGE