Summary
Overview
Work History
Education
Skills
Timeline
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KAREN GOLDBERG

St. Petersburg

Summary

A senior sales and marketing executive with a strong track record in cultivating and sustaining global relationships within the supplier and travel agency sectors. A results-oriented innovator, skilled at identifying and leveraging opportunities to drive growth. Proven leader with extensive experience in team building and motivation.

Overview

39
39
years of professional experience

Work History

SVP, Brand Strategy & Business Development

Four Hundred by Design
St. Petersburg
01.2020 - Current
  • Company Overview: a division of Four Hundred - St. Petersburg, Florida
  • Conceptualized, launched and directed the Four Hundred by Design division of the Virtuoso agency, Four Hundred, achieving 3,500 participating IC’s and 420 partners
  • Established and developed the advisor/partner value proposition to create a unique revenue-generating partner collection and sales and marketing program
  • Developed the Four Hundred by Design Advisor Portal, a B-to-B platform connecting travel advisors with participating partners
  • Created program marketing components, selected preferred partners, and sold program participation generating an income growth of +36% year-over-year
  • Established hotel and resort marketing and strategic plans for preferred partners resulting in a partner retention rate of 80%
  • Created content for advisor/partner communications and social channels which generated + 20% growth in number of followers
  • Analyzed booking trends and generated the highly-regarded Four Hundred by Design quarterly Trends and Outlook Report
  • A division of Four Hundred - St. Petersburg, Florida

Managing Director, Hotels & Resorts

Virtuoso, Ltd
New York
01.2010 - 01.2020
  • Managed and elevated the award-winning Virtuoso Hotels and Resorts Program of 1,500 hotels worldwide, positioning the program for marketplace change and competitive advantage
  • Delivered guidance, training and strategy for member properties
  • Generated $9M+ in annual sales and marketing revenue, with 10% average annual growth
  • Created collaterals, tools and services for properties, such as the Virtuoso Share Report, resulting in + 40% in number of preferred hotels and 30% growth in partner engagement
  • Developed and directed the Virtuoso Wellness Community and Curated Experiences segmentation program
  • Event planning and assistance for the numerous Virtuoso-branded events globally
  • Managed a team of 5 employees, providing training, guidance and support

Director of Sales and Marketing

Hotel Plaza Athenee
New York
01.1998 - 01.2010
  • Developed and implemented sales, marketing, public relations, advertising and digital strategies for 150-room, independent, luxury hotel
  • Developed new markets and strategic plans to maintain RevPAR consistent with luxury hotels in the highly competitive NYC market
  • Solicited and obtained marketing partner memberships in luxury consortia, representing +$10M in incremental revenue the first year
  • Consistently exceeded rooms budget of $29M with an ADR of $670 USD
  • Nurtured and developed global customer relationships across all market segments
  • Prepared and implemented successful annual market plans and operational budget

Regional Director of Sales

Mandarin Oriental Hotel Group
Los Angeles
01.1991 - 01.1998
  • Sales and promotion of 13 hotels worldwide
  • Developed and expanded loyal client relationships among the corporate, leisure, group, incentive and wholesale markets, driving 15% annual revenue growth
  • Developed and managed operational budgets and sales action plans

Sales Manager, Western USA

Rocco Forte Hotels
Los Angeles
01.1987 - 01.1991
  • Generated leisure, group, incentive and corporate meeting business for over 800 hotels worldwide
  • Developed referral program with tourist boards and airlines

Education

Bachelor of Arts - French and Italian

Brooklyn College
New York

Skills

  • Luxury Travel Strategy
  • Consortia & Partnership Development
  • B2B & B2C Sales & Marketing
  • Advisor & Partner Training
  • Global Hotel Programs
  • Strategic Planning
  • Leadership and team development

Timeline

SVP, Brand Strategy & Business Development

Four Hundred by Design
01.2020 - Current

Managing Director, Hotels & Resorts

Virtuoso, Ltd
01.2010 - 01.2020

Director of Sales and Marketing

Hotel Plaza Athenee
01.1998 - 01.2010

Regional Director of Sales

Mandarin Oriental Hotel Group
01.1991 - 01.1998

Sales Manager, Western USA

Rocco Forte Hotels
01.1987 - 01.1991

Bachelor of Arts - French and Italian

Brooklyn College

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