Karen Gomes
Pittsburgh,PA
Summary
Creative Social Media Manager with proven record of success in building brand awareness, increasing followers and partnering with top influencers through cohesive digital strategy. Engaging storyteller with experience in content development and achieving objectives through execution of integrated plans.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Social Media Marketing Manager
Pragmatrix
Chicago, IL
08.2023 - Current
- Content Creation: Developed engaging content tailored to the company's target audience, including graphics, videos, articles, and posts.
- Social Media Management: Maintained content calendar to organize and schedule posts and campaigns across platforms (LinkedIn, Twitter) using tools like Hootsuite.
- Engagement and Community Building: Engaged with followers by liking, sharing, and commenting on their posts. Participated in discussions in industry-specific groups to enhance brand presence.
- Analytics and Reporting: Analyzed data, such as engagement rate, reach, CTRs, conversion rate, and follower growth rate using Hootsuite, Hubspot, Google analytics and Sprout Social to measure the effectiveness of campaigns and content.
- Strategy Development: Brainstormed new ideas for content strategy based on data. Researched competitor activities and successful campaigns to identify inspiration for the content.
Social Media Content Creator
Vast Ramp Fashion
Chicago, IL
08.2019 - 02.2022
- Developed and implemented successful social media campaigns for multiple social media platforms, such as Instagram, Facebook, and LinkedIn.
- Managed the daily operations of assigned social media accounts and assisted in developing strategies for increasing followers and engagement rates.
Education
Masters of Fashion Marketing - Fashion Management
Indian Institute Of Fashion Technology
Skills
- Market Research
- Promotional Campaigns
- Brand Promotion
- SEO Optimization
- Social Media Copywriting
- Content Development
Certification
- Social Media Marketing - Udemy
Languages
English
Native/ Bilingual
Tools
CONTENT CREATION
- Canva
- Adobe Photoshop, Illustrator
- Adobe After Effects
ANALYTICS TOOLS
- Hootsuite
- Buffer
- Sprout Social
- Hubspot
- SEMrush
Timeline
Social Media Marketing Manager
Pragmatrix
08.2023 - Current
Social Media Content Creator
Vast Ramp Fashion
08.2019 - 02.2022
Masters of Fashion Marketing - Fashion Management
Indian Institute Of Fashion Technology
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