Summary
Overview
Work History
Education
Skills
Timeline
Generic
Karen Guadarrama

Karen Guadarrama

Chicago,IL

Summary

Innovative bilingual Digital Marketing Manager with 3+ years of experience managing online marketing campaigns and leading cross-functional teams. Skilled in developing integrated marketing strategies that drive brand awareness, engagement, and conversions. Seeking to use my advanced analytical and problem-solving skills to exceed performance targets at Next Level Marketing.

Overview

5
5
years of professional experience

Work History

Customer Relations Specialist / Digital Marketing Manager

Equilibrium International Corporation
05.2021 - Current
  • Create and manage content for Equilibrium’s emails, SMS, and other forms of digital communication.
  • Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns
  • Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
  • Develop and monitor campaign budgets
  • Stay up to date on the latest social media trends, and implement them in
  • Proactively identify and engage with potential clients, including recruiting companies and medical professionals, to promote and sell wholesale products
  • Execute sales cycle from initial contact and sample distribution to successful deal closure
  • Conduct consultations to identify customer needs and preferences in garments
  • Assist customers with sizing and fitting, operate POS systems, apply discounts, and process payments.

Owner / Digital Marketing Manager

Kbaddies LLC
10.2020 - 09.2023
  • Conducted market research to identify the most suitable clothing vendors that would meet the needs and preferences of my clients
  • Oversaw inventory management, strategized pricing to maximize profitability, generated profit and loss reports, executed advertising and marketing campaigns via social media platforms, and actively participated in pop-up events to drive product promotion
  • Processed and fulfilled orders, ensuring accurate packing, and monitored shipment tracking
  • Managed customer service across various social media platforms (Facebook, Instagram, TikTok) as well as through emails, phone calls and texts
  • Addressed inquires, resolved issues, and effectively persuaded customers to make purchases.

Brand Representative

Frankie Rose Cosmetics
10.2021 - 12.2022
  • Produce compelling makeup tutorial videos and images spotlighting Frankie Rose products, emphasizing features and application techniques
  • Drive sales through a personalized discount code integrated into all social media content, offering followers exclusive savings on Frankie Rose items
  • Share genuine testimonials and personal experiences to connect with the audience, showcasing the effectiveness and versatility of Frankie Rose cosmetics
  • Actively promote a commission-based partnership, encouraging followers to use the discount code for exclusive savings, and analyze performance metrics for continuous improvement
  • Creates positive customer experiences and drives sales
  • Promotes the brand in-person at stores and events in community
  • Posts creative and engaging content on social media to build brand awareness
  • Educates customers, retailers, and vendors on the product assortment and brand history
  • Follows all company policies

Authorizer

Discovery Clothing
05.2019 - 06.2020
  • Resolved interpersonal conflicts through effective communication and relationship-building
  • Handled pricing, discounts, payments, and receipts at the cash register
  • Maintained an organized and balanced cash register drawer
  • Merchandised products to enhance sales and attract customers
  • Assisted customers in selecting outfits and sizes
  • Served as the welcoming presence of the store, promptly greeting customers upon their arrival.

Education

Bachelor of Science - Marketing

University of Illinois At Chicago
Chicago, IL
12.2023

Skills

  • Digital Marketing
  • SEM strategy development
  • Social Media Management
  • Content Marketing Strategy
  • Search Engine Optimization
  • Email marketing campaigns
  • Communication and writing skills
  • Web Analytics
  • Social media activities
  • SEO Strategies
  • Keyword analysis
  • E-commerce Marketing
  • Keyword Research Proficiency
  • Online Marketing
  • Email Marketing

Timeline

Brand Representative

Frankie Rose Cosmetics
10.2021 - 12.2022

Customer Relations Specialist / Digital Marketing Manager

Equilibrium International Corporation
05.2021 - Current

Owner / Digital Marketing Manager

Kbaddies LLC
10.2020 - 09.2023

Authorizer

Discovery Clothing
05.2019 - 06.2020

Bachelor of Science - Marketing

University of Illinois At Chicago

Similar Profiles

CREATE PROFILE
Karen Guadarrama