Karen Headley

Work History

Vice President, Partnerships & Philanthropy

Donate Life America

Richmond, VA

2012 - Current

Direct fundraising efforts and establish key partnerships to further Donate Life mission and to expand organization's reach and influence, including cultivation of multiple $500,000 partnerships.
Formulate and execute strategic plans to elevate Donate Life cause and raise brand awareness to increase donor registration and drive revenue growth, resulting in $2 Million in new revenue in less than two years.
Lead organization's operations to include staff development and training for a diverse staff of 10.
Manage financial planning and budgeting processes, ensuring fiscal, ethical and legal responsibility, guaranteeing organization's long-term sustainability while maximizing financial and staffing resources.
Nurture strong relationships with board and advisory council members, resulting in enhanced volunteer engagement.
Provide strategic support to development team in their day-to-day fundraising, peer-to-peer campaign management, donor satisfaction and retention initiatives resulting in year-over-year revenue growth for ten consecutive years.
Actively participate in conference presentations highlighting organizational accomplishments, including presenting at the White House Organ Summit with esteemed organ donation leaders and legislative advocates.

Deputy Executive Director, Virginia Chapter

The Leukemia & Lymphoma Society

Richmond, VA

2010 - 2012

Provided organizational leadership, strategic development, and fiscal oversight of chapter operations.
Oversaw program management, strategy, operations, event logistics for multiple peer-to-peer volunteer fundraising campaigns for the entire state (namely, Light The Night and Team In Training).
Grew campaign revenue and corporate sponsorships by more than 35% in 1st year leading 1,500 volunteers throughout the campaign.
Managed marketing plan and drove PR and marketing decisions for the chapter.
Supervised a diverse of team of 8 fundraising staff members, with 3 based in various statewide locations.
Led state advocacy efforts, including a partnership with other state health organizations resulting in legislation to provide for equal access to oral chemotherapy in Virginia.
Recruited and cultivated new members for chapter's board of trustees, effectively managing multiple leadership committees consisting of 30+ senior-executive-level volunteers.

National Campaign Manager, Team In Training

The Leukemia & Lymphoma Society

Alexandria, VA

2006 - 2010

Managed 19 campaign directors responsible for generating more than $33 million in gross revenue across multiple large-market chapters.
Led strategic planning and campaign budget planning with chapter leadership in large market chapters, resulting in year-over-year growth despite challenging economic cycle.
Successfully introduced and integrated multiple key fundraising and volunteer activation strategies for complex multi-million-dollar fundraising campaign, adopted by all 60 chapters.
Trained new executive directors and campaign staff while providing continuing fundraising education for existing campaign staff nationwide.
Managed strategic execution and vendor relations for $20 million national direct mail program increasing response rates by 5%.

Senior Campaign Director, National Capital Area Chapter

The Leukemia & Lymphoma Society

Alexandria, VA

2002 - 2006

Developed and implemented a comprehensive strategic operations plan for National Capital Area Chapter’s premier peer-to-peer fundraising campaign; raising more than $10 Million annually for organization’s mission.
Led the country in campaign revenue and volunteer retention.
Hired, developed and supervised as many as 10 campaign staff members.
Streamlined campaign reporting processes, providing actionable insights for continuous improvement.
Managed hundreds of volunteer staff coaches activating them as champions for the cause and fundraising mentors.
Developed new budgeting and forecasting tools then presented to hundreds of peers across the country as adopted best practice.
Managed marketing activities including direct mail campaign, point-of-purchase distribution strategy, radio buys, news media relations (USA Today and others), PR strategies and metro/bus/mall ad campaigns.
Analyzed volunteer retention data to inform strategic decision-making on messaging and resource allocation.

Account Supervisor

Ogilvy Public Relations Worldwide

Washington, DC

2000 - 2002

Created and executed national awareness and revitalization campaigns for multiple governmental health agencies, nonprofits and pharmaceutical companies.

Senior Event Coordinator

MicroStrategy, Inc.

Washngton, DC

1999 - 2000

Developed and managed multiple marketing and sales-focused events from initial planning to post-event analysis.

Community Specialist, Income Development

The American Cancer Society

Vienna, VA

1998 - 1999

Coordinated and executed four 1,000-person signature events for National Capital Area Chapter raising more than $1 Million in first year.
Managed committees of up to 60 volunteers.
Achieved Relay for Life team revenue goals through effective leadership, engagement, empowerment, and mobilization of diverse group of constituents and volunteers.

Account Manager

Aerotek/Teksystems

Richmond, VA

1995 - 1998

Summary

Overview

Skills

Work History

Vice President, Partnerships & Philanthropy

Deputy Executive Director, Virginia Chapter

National Campaign Manager, Team In Training

Senior Campaign Director, National Capital Area Chapter

Account Supervisor

Senior Event Coordinator

Community Specialist, Income Development

Account Manager

Education

Bachelor of Science in Commerce - Marketing And Management

Community Volunteer Leadership

Work Preference

Work Location

Websites

Timeline

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