KAREN HELLER
Webster,NY
Summary
Organized Media Producer with over 10 years of experience in content creation. Creative and forward-thinking, offering a meticulous eye for continuity and proofreading details. Coordinates simultaneous projects and off-site teams effectively to consistently meet demanding objectives. Proven team builder with multifaceted expertise in different platforms and channels.
Overview
15
15
years of professional experience
Work History
Editorial Director
WebMD/Medscape TV
10.2022 - 04.2024
- Interviewed experts to define topic of ReCAP segments across a wide range of medical specialties
- Responsible for writing draft scripts for ReCAP programs
- Finalized scripts with ReCAP experts
- Directed online video shoots for ReCAP programs
- Oversaw post-production of ReCAP programs
- Wrote content for website landing page of each assigned ReCAP segment
- Outlined content to be covered in each episode of Medscape TV docuseries
- Supervised post-production process from interview assembly to approved final cut for Medscape TV docuseries
Producer
Second Opinion with Joan Lunden
11.2008 - 09.2022
- Responsible for research, booking, interviewing and script writing for half hour episodes of national healthcare series
- Accountable for post-production coordination between editors, audio engineers, and Executive Producer in order to deliver half hour episodes to distributor in timely fashion
- Effectively coordinated with Production Manager and Facilities Planner to oversee set design as well as lighting for panelists
- Responsible for production day logistics including host and panel coordination as well as food services for guests and crew
- Developed schedules for production, editing, and duplication for timely delivery
Social Media Manager
Second Opinion with Joan Lunden
05.2019 - 09.2022
- Managed and oversaw digital-first video content
- Produced live events for social media
- Created infographics to be used for social media
- Curated content for all social media platforms
- Responsible for analyzing social media metrics which benchmark performance and aid in keeping audiences engaged
- Maintained series website, which includes coordination of content and content production where necessary
- Increased customer engagement through social media
- Managed multiple social media platforms, ensuring consistent brand voice and message
Producer
I Can Be What?!
04.2019 - 09.2021
- Responsible for producing a brand new online children's series which won a NY State Emmy
- Successfully coordinated with education and production team to revamp direction of series and offered new ideas for episode topics
- Organized field production shoots which entailed, but not limited to, coordinating with career candidates, media contacts and production crew, script writing as well as research and overseeing the edit process
- Accountable for timely delivery of 12 episodes on YouTube platform during unprecedented remote working during the pandemic
- Responsible for social media content which entailed coordinating with education and production team to develop daily posts as well as reacting and commenting to feedback on various platforms
- Oversaw post-production processes, including video editing and sound mixing, to ensure a polished final product
Education
B.S. in Communications/Broadcast Journalism/Marketing -
State University of New York, College At Brockport
BrockportSkills
- Content Planning and Development
- Deadline Management
- Social Media Management
- Project Management
- Creative Direction
- Audience Engagement
- Fact-checking
- Multimedia storytelling
- Copy Editing
- Script Writing
Accomplishments
New State Emmy Award Winner
Bronze and Silver Telly Award Winner
Timeline
Editorial Director
WebMD/Medscape TV
10.2022 - 04.2024
Social Media Manager
Second Opinion with Joan Lunden
05.2019 - 09.2022
Producer
I Can Be What?!
04.2019 - 09.2021
Producer
Second Opinion with Joan Lunden
11.2008 - 09.2022
B.S. in Communications/Broadcast Journalism/Marketing -
State University of New York, College At Brockport
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