Karen Heslin

Responsible for Visual merchandising in the Home Decorations, Greenroom, and Home Organization departments.

Displays products in a consistent IKEA Commercial Interiors presentation concept within their respective range groupings.

Created a new Revit designed layout for implementing the move to the second-floor home decorations department to optimize space utilization and enhance customer circulation. Coordinated the scheduling of necessary racking, carpentry, graphics, and electrical work. Collaborated with the shopkeeper to guide sales objectives and worked with the sales team to ensure the media and department are well-maintained.

• Works with store managers including sales steering, commerical interiors manager, visual merchandising manager, sales manager and store manager to implement new displays, promotions and store layout changes.
• Created new layout for home decorations department to move entire department from 3rd floor to the 2nd floor to improve customer flow and overall shopping experience, resulting in better customer satisfaction ratings.
• Monitored and replenished display inventory and restructured according to available stock.
• Assisted with special event planning and execution, incorporating creative visual elements to enhance the overall atmosphere and support promotional objectives.
• Coordinated with marketing team to create cohesive in-store promotional materials for special events and sales campaigns.
• Update signage regularly to reflect current promotions or markdowns, improving clarity for customers seeking sale items within the store environment.
• Created interior displays to promote products in alignment with corporate sales objectives.
• Analyzed sales data and customer feedback to develop creative solutions to improve customer experience.
• Manage aesthetically pleasing displays to showcase company products and increase sales.
• Collaborate with management to develop seasonal merchandising strategies for optimal customer engagement.
• Enhanced store sales by creating visually appealing and strategically placed product displays.
• Analyzed sales data to identify trends and adjust visual merchandising plans accordingly, maximizing revenue potential.
• Enhance overall store appearance by applying careful consideration to product and display locations.
• Implemented inventory control measures to reduce shrinkage rates while maintaining attractive product displays.
• Create engaging POP displays that effectively promoted high-margin items, increasing impulse purchases from customers.
• Supervise and train team of sales associates, to maintain pricing and stock of visual displays.
• Build properly lit and well-maintained displays, creating inviting atmosphere in stores.
• Coordinated with marketing and promotions teams to verify proper implementation of visual elements of display.
• Design eye-catching endcap displays to highlight featured products or clearance items, driving additional sales opportunities throughout the store.
• Managed installation of visual merchandising displays, urging team to with speed and accuracy.
• Researched current trends in visual merchandising to create modern and attractive displays.
• Partnered with store personnel during remodels or relocations to ensure seamless transition of visual merchandising elements into new spaces.
• Work closely with buying team to ensure inventory levels are maintained for proper merchandise representation on the market place floor.
• Provide ongoing feedback on display performance to store management, enabling continuous improvement in visual merchandising techniques.
• Evaluates the effectiveness of in-store signage and wayfinding, recommending improvements to increase overall customer satisfaction during their shopping journey.
• Collaborates with store managers to determine best placement for merchandise displays.
• Organized store merchandise racks by size, style, and color.
• Develops themes, props and lighting for merchandise displays.
• Develops merchandising strategy to efficiently move overstock.
• Proposed new ideas and concepts to enhance merchandise displays.
• Incorporated new design techniques to create innovative and eye-catching displays
• Utilized paper, fabric and props to create displays.
• Promotes seasonal products and trends to move stock and prepare for incoming inventory.
• Uses/creates plans/ props (for carpenters) and lighting to enhance appearance and visibility of displays.
• Monitored store traffic and customer engagement to determine display effectiveness.
• Arrange consistent shelves, bins, and racks at [Number] locations by following established planograms.
• Schedules regular maintenance and repair of displays for longevity. Orders IT backup and outside venders such as electricians as needed.

Maintained all pricing, including Ptags, rack labels, banners, and product displays (touch and feel), ensuring accurate and up-to-date pricing information.

Preparing pre-notes and creating space as necessary for morning product replenishment.

• Provided excellent customer service by addressing inquiries promptly, resulting in repeat business and positive feedback from clients.
• Increased sales by establishing strong relationships with clients and understanding their needs.
• Maximized shelf space utilization by optimizing product displays, leading to increased product visibility.
• Analyzed sales data to identify opportunities for growth, implementing targeted action plans that drove increased performance.
• Assisted store managers in crafting visually appealing merchandise displays that aligned with seasonal themes or promotions.
• Handled customer inquiries and suggestions courteously and professionally.
• Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
• Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
• Answered customer questions regarding store merchandise, department information, and pricing.
• Monitored inventory levels and kept adequate stock in product displays on sales floor.
• Updated pricing and signage to complete product displays and educate customers.
• Removed damaged, out-of-code, not-in-set and discontinued items from displays.
• Verified products appeared at correct locations in proper quantities.
• Inspected merchandise for quality and arranged proper display location on floor.
• Completed efficient store resets to prepare store for special promotions and seasonal updates.
• Collaborated with sales team to identify and fulfill customer needs.
• Evaluated product quality and vendor performance to maintain quality standards.
• Efficiently performed retail merchandising, stocking, cleaning, down stocking and pricing.
• Collaborated with team members to achieve shared objectives in a fast-paced retail environment.

• Enhanced customer satisfaction by creating visually appealing and unique outdoor displays tailored to individual preferences
• Maintained a clean and organized work environment, adhering to safety standards and minimizing potential hazards for staff and customers.
• Transported and set up seasonal outdoor planters for customers homes.
• Imparted knowledge on plants and flowers to customers.
• Quoted, generated, and processed customer orders to meet specifications and various occasions.
• Researched latest design trends, colors, and vendor products for use in new pieces.
• Increased repeat business by providing exceptional customer service and consistently delivering high-quality seasonal arrangements
• Consistently met tight deadlines for large-scale orders, coordinating logistics to ensure timely delivery and installation of product.
• Worked with landscapers to pull product for commercial installations.
• Prepared potted plants based on customer requirements.
• Contributed ideas to improve overall shop aesthetic, optimizing workflow efficiency within studio spaces while enhancing customer experience in retail areas.
• Revitalized store displays with seasonally appropriate arrangements showcasing current trends in color palettes and materials usage.
• Conducted workshops teaching basic floral arrangement techniques to customers interested in exploring their own creative abilities.
• Maintained thorough knowledge of needs, characteristics, and varieties of flowers and greenery used in shop to inform arrangement decisions and provide information to customers.
• Worked closely with clients to understand their needs and design flower arrangements that perfectly match their vision.
• Possess in-depth knowledge of various types of flowers and their seasonal availability.
• Worked with store managers to implement new displays, promotions and store layout changes.
• Monitored and replenished display inventory and restructured according to available stock.
• Assisted with special event planning and execution, incorporating creative visual elements to enhance the overall atmosphere and support promotional objectives.
• Coordinated with marketing team to create cohesive in-store promotional materials for special events and sales campaigns.
• Updated signage regularly to reflect current promotions or markdowns, improving clarity for customers seeking sale items within the store environment.
• Offered friendly and efficient service to customers, handled challenging situations with ease.
• Collaborated with management to develop seasonal merchandising strategies for optimal customer engagement.
• Enhanced overall store appearance by applying careful consideration to product and display locations.
• Designed eye-catching endcap displays to highlight featured products or clearance items, driving additional sales opportunities throughout the store.
• Managed installation of visual merchandising displays, urging team to with speed and accuracy.

• Enhanced customer satisfaction by creating visually appealing and unique floral designs tailored to individual preferences.
• Managed inventory effectively, ensuring optimal levels of fresh flowers and supplies while minimizing waste.
• Maintained a clean and organized work environment, adhering to safety standards and minimizing potential hazards for staff and customers.
• Adapted quickly to changing trends in the floral industry, acquiring new skills as needed to effectively serve diverse client needs.
• Transported and set up floral arrangements for large-scale functions, comprising weddings, funerals, and banquets.
• Collaborated closely with customers to create unique designs for bouquets, wreaths, and gifts.
• Imparted knowledge on plants and flowers to customers.
• Quoted, generated, and processed customer orders to meet specifications and various occasions.
• Increased repeat business by providing exceptional customer service and consistently delivering high-quality floral arrangements.
• Consulted with clientele to discuss special occasion floral designs for weddings, funerals, and other events.
• Offered friendly and efficient service to customers, handled challenging situations with ease.
• Consistently met tight deadlines for large-scale orders, coordinating logistics to ensure timely delivery and installation of arrangements.
• Developed strong relationships with suppliers to negotiate favorable pricing on premium flowers and materials without compromising quality.
• Collaborated with event planners to create memorable floral installations for weddings, corporate events, and special occasions.
• Designed custom sympathy arrangements that provided comfort during difficult times while reflecting the personality of the deceased loved one.
• Contributed ideas to improve overall shop aesthetic, optimizing workflow efficiency within studio spaces while enhancing customer experience in retail areas.
• Revitalized store displays with seasonally appropriate arrangements showcasing current trends in color palettes and materials usage.
• Coordinated with local growers to source sustainable, eco-friendly flowers and foliage in support of environmental initiatives.
• Conducted workshops teaching basic floral arrangement techniques to customers interested in exploring their own creative abilities.
• Maintained thorough knowledge of needs, characteristics, and varieties of flowers and greenery used in shop to inform arrangement decisions and provide information to customers.
• Worked closely with clients to understand their needs and design flower arrangements that perfectly match their vision.
• Possess in-depth knowledge of various types of flowers and their seasonal availability.
• Drove customer satisfaction by providing recommendations for greenery and flower pairings.
• Managed inventory levels with regular monitoring, ordering, and stock replenishment for optimal product availability.
• Answered customer questions regarding store merchandise, department information, and pricing.
• Improved overall store appearance by performing routine maintenance tasks such as cleaning shelves, updating signage, and reporting damaged fixtures for repair or replacement.
• Completed efficient store resets to prepare store for special promotions and seasonal updates.
• Assisted customers in locating desired items or suggesting suitable alternatives when necessary, contributing to an elevated shopping experience.
• Contributed to a safe and welcoming shopping environment by adhering to store policies, addressing potential hazards, and maintaining clean, orderly merchandise displays.
• Monitored and replenished display inventory and restructured according to available stock.
• Collaborated with store managers to determine best placement for merchandise displays.
• Organized store merchandise racks by size, style, and color.
• Created visual displays to highlight new and featured products.
• Promoted seasonal products and trends to move stock and prepare for incoming inventory.