Summary
Overview
Work History
Education
Skills
Timeline
Generic

Karen Kasik

Fernandina Beach

Summary

Dynamic Senior Marketing Manager with extensive experience at Siemens in developing and executing effective marketing strategies. Successfully led innovative campaigns that significantly increased brand awareness and doubled the sales pipeline. Proficient in digital marketing and media relations, leveraging analytical skills to foster collaboration and achieve measurable results. Aspires to further enhance brand impact through strategic leadership in upcoming projects.

Overview

27
27
years of professional experience

Work History

Senior Marketing Manager

Siemens
01.2017 - Current
  • Marketing communications lead for U.S. Digital Industries supporting the factory automation business unit, vertical businesses (food and beverage, semiconductor, battery) and digital enterprise.
  • Develop and implement communication strategies including developing messaging, identifying target audiences, selecting the appropriate communication channels, and measuring effectiveness.
  • Content development, including but not limited to success stories, video, social media, sales enablement material, media campaigns, website content, email marketing, event communications, press releases, and webinars.
  • Co-launched US industry influencer program that led to eight influencer programs. Increased Siemens event and content reach and brand awareness.
  • Media relations, including managing campaign planning, creative direction, media buying, budget management, campaign execution, and performance analysis.
  • Event management for large national trade shows, including strategy, communications, and execution.
  • Co-developed innovative customer experience program focused on thought leadership and networking to enable sales teams.

Director, Marketing and Business Development

Brown Bag Marketing
01.2005 - 12.2025
  • Led new business, account development, product marketing and program management for clients including Harland Clarke and Pfizer Animal Health.
  • Managed the full lifecycle of program and product marketing launches, from conception and execution to management and analysis.
  • Oversaw strategic planning and implementation to ensure organizational goals were met.

Sr. Marketing Manager Booking Solutions and Product Innovation

BCD Travel
01.2016 - 01.2017
  • Responsible for driving go-to-market internal and external marketing strategy and brand positioning for global B2B product launch of hotel booking platform.
  • Developed marketing strategies for direct and indirect marketing, engaging global teams to better target regional audiences, linking communications to strategic business objectives.
  • Developed and executing cross-functional initiatives and marketing communications, sales enablement, and communications for global operations and commercial teams.
  • Developed competitive market analysis resulting in identified opportunities and more targeted messaging.

Principal Consultant

Anteris Management Consulting
01.2015 - 01.2016
  • Developed and executed marketing and communications strategies.
  • Managed company-wide customer experience initiative to increase loyalty and reduce churn.
  • Developed diverse content for various industries, including online content, employee communications and corporate/sales communications.

Marketing Director

USMotivation
Atlanta
01.2011 - 01.2015
  • Company Overview: Atlanta, GA
  • Oversaw marketing, PR and proposal development departments for an employee recognition and sales incentive marketing company.
  • Led company strategic integrated marketing and brand positioning to drive new business.
  • Responsible for strategic direction, conceptualization and development for corporate positioning, web properties, collateral, cross-functional marketing collaboration, social media marketing, public relations, sales support, CRM, marketing automation and analytics and lead generation.
  • Implemented processes and tools to align sales and marketing, resulting in marketing-driven sales process.
  • Doubled sales pipeline through integrated multichannel marketing programs.
  • Led new product development and marketing initiatives.
  • Drove the development and implementation of interactive and social media strategies that resulted in improved lead generation and brand awareness.
  • Spearheaded company rebranding initiative, gaining national brand recognition and increased lead generation by 25%.
  • Atlanta, GA

Principal

KTCommunications
Atlanta
01.2005 - 01.2011
  • Company Overview: Atlanta, GA
  • Marketing communications consultant and writer for various B2B and B2C clients, specializing in corporate communications, strategic marketing and development of marketing campaigns and collateral including end-to-end program and new product launches.
  • Industries: Hospitality/hotels, corporate travel, financial services, technology, retail, and healthcare.
  • Clients include Harland Clarke, The Blackstone Group, Verifone, The Ritz-Carlton Hotel Company, AT&T, Shell, Merck, McKesson, Pfizer and various non-profit organizations.
  • Key achievements: Led brand launch for several companies, Led integrated rebrand for a financial services company, Created and implemented several integrated, multichannel marketing programs for various B2C and B2B clients.
  • Atlanta, GA

Director, Marketing and Creative Services

USMotivation/Esprit Creative
Atlanta
01.2001 - 01.2005
  • Company Overview: Atlanta, GA
  • Managed and directed communications and marketing department, supervising team of 16 graphic designers and account managers.
  • Successfully led corporate marketing and communications efforts, resulting in new business and industry award recognition.
  • Served as sales and client interface for clients including The Ritz-Carlton Hotel Company, Coca-Cola, Saab, Office Depot, Shell, T-Mobile, Merck, Pfizer, Aventis.
  • Atlanta, GA

Senior Account Manager

04.2001 - 01.2003
  • Managed more than 20 accounts, including Coca-Cola, Porsche, Office Depot.
  • Managed account development, program management, budgeting and analysis.
  • Led new product sales marketing launches including Vanilla Coke, T-Mobile Incentive Marketing and Orkin Sales Training program.

Marketing Communications Consultant and Writer

01.2000 - 01.2001
  • Marketing communications and consulting for clients in the hospitality, information technology, financial services and insurance industries.
  • Handled integrated marketing and corporate communications, public relations, web marketing and content, direct marketing and account management for clients including The Blackstone Group, VeriFone, Harland, Wachovia, National City.

Marketing Communications Manager

iFLEET
Roswell
01.1999 - 01.2001
  • Company Overview: Roswell, GA
  • Manager of in-house marketing department for information technology company.
  • Handled business-to-business marketing, corporate communications, brand management, direct marketing and public relations.
  • Responsible for market research, analysis and reporting.
  • Initiated and developed email and web marketing programs.
  • Managed development of online website for transportation industry.
  • Roswell, GA

Education

MA - Communications and Public Relations

GA State University
GA

BA - Journalism/PR

University of Rhode Island

Skills

  • Marketing strategy
  • Content development
  • Digital marketing
  • Campaign management
  • Media relations
  • Event management

Timeline

Senior Marketing Manager

Siemens
01.2017 - Current

Sr. Marketing Manager Booking Solutions and Product Innovation

BCD Travel
01.2016 - 01.2017

Principal Consultant

Anteris Management Consulting
01.2015 - 01.2016

Marketing Director

USMotivation
01.2011 - 01.2015

Director, Marketing and Business Development

Brown Bag Marketing
01.2005 - 12.2025

Principal

KTCommunications
01.2005 - 01.2011

Senior Account Manager

04.2001 - 01.2003

Director, Marketing and Creative Services

USMotivation/Esprit Creative
01.2001 - 01.2005

Marketing Communications Consultant and Writer

01.2000 - 01.2001

Marketing Communications Manager

iFLEET
01.1999 - 01.2001

MA - Communications and Public Relations

GA State University

BA - Journalism/PR

University of Rhode Island

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