Summary
Work History
Education
Skills
Accomplishments
Affiliations
Timeline
KAREN KEISER-JENKINS

KAREN KEISER-JENKINS

Roswell,GA

Summary

Results-driven marketing leader with a successful track record in developing and implementing innovative marketing strategies across diverse markets to drive acquisition and retention. Skilled in unifying teams around brand strategy and vision, both internally and externally, to achieve business objectives. Proficient in positioning thought leadership and engaging senior-level stakeholders. Seeking a challenging leadership role to apply expertise in integrated marketing, data-centric approach, team development, and storytelling to bring the brand to life. Demonstrated ability in driving strategic initiatives and fostering growth. Known for strong focus on team collaboration and delivering measurable results. Adept at leveraging market insights, innovative campaigns, and effective communication strategies. Reliable and adaptable, excelling in dynamic environments and consistently achieving business objectives.

Work History

Region Vice President of Marketing

UnitedHealthcare
01.2016 - Current
  • Spearheaded the development and execution of market strategies for the East and Central regions of UnitedHealthcare
  • Managed field marketing teams focusing on B2B, B2B2C, and B2C marketing, event strategy, sales support, and advertising/media strategies, overseeing over $600 million in revenue and nearly 3 million members
  • Led high-performing regional marketing teams, driving acquisition and retention opportunities through various strategic marketing strategies
  • Developed data-driven marketing strategies aligned with business goals, resulting in over 15% increase in leads
  • Mentored junior team members, fostering a culture of continuous learning and professional growth within the marketing department.
  • Increased brand awareness by developing and executing comprehensive marketing campaigns.

Regional Director of Marketing Communications

Kaiser Permanente Georgia
01.2009 - 01.2016
  • Introduced a unified marketing strategy for the Southeast region, outperformed budget by 20% increase in growth in first year
  • Orchestrated Health Care Exchange go-to-market strategy, resulting in a 100% increase in sales
  • Streamlined operations for improved efficiency by evaluating existing processes and introducing innovative solutions.
  • Managed a regional marketing team supporting B2B and B2C marketing and communications strategies for multiple product lines
  • Motivated employees through effective communication, recognition programs, and tailored incentive structures that aligned with corporate objectives.
  • Aligned senior level stakeholders around new brand strategy and unified value story to expand brand awareness and growth

Senior Director of Marketing

Emory Vision
01.2002 - 01.2008
  • Led integrated B2B and B2C marketing for a $20 million private surgery center, achieving a 25% increase in sales volume
  • Implemented a successful launch plan for a revolutionary technology, regaining 15% in market share
  • Developed marketing and go-to-market plan for venture capital funding pitch
  • Increased brand awareness by developing and implementing strategic marketing campaigns.

Education

MBA -

University of Illinois

Bachelor’s Degree -

Oglethorpe University, Atlanta, GA

Skills

  • Coordinated Multi-Channel Marketing
  • Insights-Based Marketing Approach
  • Integrated Marketing Strategies
  • Product Launch Strategy
  • Targeted Buyer Messaging
  • Client Retention Strategies
  • Proficient in Marketing Technology
  • Leadership in Team Development
  • Strategic Channel Marketing
  • Budget Forecasting

Accomplishments

  • Increased net revenue by 25% by spearheading and leading a comprehensive marketing campaign.
  • Consistently commended by upper management for spearheading and leading effective marketing campaigns.
  • Achieved targeted account based marketing strategy by introducing ZoomInfo Marketing for results driven campaigns.
  • Achieved planned growth through effectively integrating marketing and sales strategies.

Affiliations

  • American Marketing Association
  • Dreamweavers, Giving Children a Chance Georgia, Board Member, 01/01/13, Present
  • Chattahoochee Nature Center, Board Member, 01/01/15, 12/31/20

Timeline

Region Vice President of Marketing - UnitedHealthcare
01.2016 - Current
Regional Director of Marketing Communications - Kaiser Permanente Georgia
01.2009 - 01.2016
Senior Director of Marketing - Emory Vision
01.2002 - 01.2008
Oglethorpe University - Bachelor’s Degree,
University of Illinois - MBA,

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KAREN KEISER-JENKINS