Years of Marketing Expertise
Karen L. McConnell
Marketing Manager
Cranford,NJ
Summary
Strategic Marketing Coordinator offers 20+ years of expertise in social media management, client relationship building and project management. Proactively engages with clients to assess needs and develops and implements successful marketing strategies. Proven collaborator commended for consistently providing outstanding marketing support.
Overview
25
25
Work History
Marketing Manager
Online Computers And Communications
Florham Park, NJ
02.2023 - Current
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Planned events such as webinars or seminars to engage customers.
- Developed social media marketing strategies to help brand company and increase sales.
- Managed creation of marketing materials, collateral and sales support tools.
Marketing Coordinator
Chemspire Ingredients NJ
Boonton, NJ
03.2022 - 09.2022
- Organized marketing initiatives through internal and external channels to coordinate deliverables and meet deadlines.
- Coordinated and designed marketing emails to support campaign activity.
- Marketed products and services at tradeshows and promotional events.
- Engaged with social media followers and promoted products and events through giveaways and promotional sales. (LinkedIn platform)
Sales & Marketing Assistant
Tropar Manufacturing
Florham Park, NJ
05.2018 - 03.2022
- Assisted coordination of meeting logistics, organizing materials and taking notes to track discussions and new implementation plans.
- Wrote professional business correspondence, set up spreadsheets and created presentations.
- Coordinated workflow between manufacturing team members by organizing documentation, communications and collateral.
- Created and maintained customer databases for sales tracking purposes.
Real Estate Marketing Assistant
RE/MAX Heritage
Flanders , NJ
01.2015 - 02.2021
- Organized and maintained systems to track leads coming from social media, website and other funnels.
- Maintained agent contacts database using Salesforce and Constant Contact.
- Created and distributed outbound print marketing materials and advertisement copy to promote new properties.
- Promoted active listings through social media - LinkedIn marketing, open houses and newsletters.
Marketing Coordinator (Volunteer)
PEAK
Mount Olive, NJ
09.2006 - 12.2020
- Developed greater understanding of Special Needs Recreation Programs.
- Built and strengthened relationships with children, families and team members.
- Promoted monthly events and activities to increase participation and revenue.
- Developed events and programs in consideration of needs, abilities and interests of participants.
Education
Associate of Science - Marketing Communications
County College Of Morris
Randolph Township, NJBachelor of Science - Marketing
Rutgers University School Of Business
New Brunswick, NJSkills
- Excellent communication skills
- Market research and analysis
- Excellent written and oral communication skills
- Tradeshows & Event Coordination
- Advanced MS Software Skills
- LinkedIn Marketing - Ad Campaigns
- Digital marketing
- Client relationship management
Timeline
Marketing Manager
Online Computers And Communications
02.2023 - Current
Marketing Coordinator
Chemspire Ingredients NJ
03.2022 - 09.2022
Sales & Marketing Assistant
Tropar Manufacturing
05.2018 - 03.2022
Real Estate Marketing Assistant
RE/MAX Heritage
01.2015 - 02.2021
Marketing Coordinator (Volunteer)
PEAK
09.2006 - 12.2020
Associate of Science - Marketing Communications
County College Of Morris
Bachelor of Science - Marketing
Rutgers University School Of Business
Volunteer Experience
- Autism Speaks NJ - Autism Advocacy Ambassador, Walk Committees, Fundraising
- Community Presbyterian Church, Chester NJ - Deacon
- Mount Olive Township - Board of Recreation, DARE Committee
References
References available upon request.
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