Dynamic leader with a proven track record at Broad River Retail, where I spearheaded marketing strategies and digital transformations, boosting sales and brand presence. Excelled in organizational development and strategic planning, ensuring seamless operations and corporate communications. Expert in aligning team goals with corporate objectives, demonstrating exceptional operations management and creative execution skills.
Developed all marketing plans, strategies, budgets, and creative executions for largest licensee of Ashley HomeStore.
Directed staff in development of all consumer-facing creative to ensure continuity and effective messaging to support corporate goals and increase sales.
Coordinated with peers in Merchandising and Store Operations to ensure appropriate messaging was shared and reinforced at all levels.
Reported to CEO.
Planned and executed numerous special events and grand openings that generated record sales and built solid customer bases for new stores.
Worked closely with staff to upgrade messaging and creative quality of all broadcast and print advertising, in-store collaterals, and outdoor marketing collateral.