Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
SeniorSoftwareEngineer
Karen McKenzie

Karen McKenzie

Marketing Executive
Fort Worth,TX

Summary

Dynamic leader with a proven track record at Broad River Retail, where I spearheaded marketing strategies and digital transformations, boosting sales and brand presence. Excelled in organizational development and strategic planning, ensuring seamless operations and corporate communications. Expert in aligning team goals with corporate objectives, demonstrating exceptional operations management and creative execution skills.

Overview

15
15
years of professional experience

Work History

VP Marketing, Communications & Community

Broad River Retail
01.2012 - 12.2018

Developed all marketing plans, strategies, budgets, and creative executions for largest licensee of Ashley HomeStore.


Directed staff in development of all consumer-facing creative to ensure continuity and effective messaging to support corporate goals and increase sales.


Coordinated with peers in Merchandising and Store Operations to ensure appropriate messaging was shared and reinforced at all levels.


Reported to CEO.

Marketing Director - Multiple Positions

Lowes Home Improvment
06.2004 - 12.2011
  • Served in a variety of product categories, including Fashion Plumbing, Kitchen (Appliances, Cabinets), gift cards.
  • Built strong relationships with industry vendors, corporate merchants, and cross-functional teams.
  • Developed comprehensive marketing plans in alignment with overall business goals and objectives.
  • Oversaw the creation of compelling marketing materials, including brochures, and in-store presentations to build traffic, sales, and market share.

Education

BBA Marketing - Marketing

University of Texas At Austin
Austin, TX
05.1970

Skills

  • Concept development and execution
  • Team Management
  • Corporate Communication
  • Strategic Planning & Execution

Accomplishments

Planned and executed numerous special events and grand openings that generated record sales and built solid customer bases for new stores.


Worked closely with staff to upgrade messaging and creative quality of all broadcast and print advertising, in-store collaterals, and outdoor marketing collateral.

Timeline

VP Marketing, Communications & Community

Broad River Retail
01.2012 - 12.2018

Marketing Director - Multiple Positions

Lowes Home Improvment
06.2004 - 12.2011

BBA Marketing - Marketing

University of Texas At Austin
Karen McKenzieMarketing Executive