Karen Moncada
Glendale,CA
Summary
Experienced Communications Specialist, with over 8 years of expertise in boosting brands from the inside out! Led communications that helped companies become highly sought after employers. Skilled in change management I have the ability to motivate teams for success. When it comes to initiatives I am a marketing guru who has successfully cracked the code on social media campaigns and creating content. As, for product launches? I have mastered them with captivating and conversion focused campaigns. I am thrilled to bring my efforts to your team and achieve results!
Overview
8
8
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Globant
01.2022 - Current
- Led brand storytelling initiatives, boosting engagement across multiple platforms
- Collaborated with design teams to create visually cohesive content, achieving organizational goals
- Conducted post-launch analyses to optimize content effectiveness, and managed quality assurance, leading to improved user experience and content relevance.
- Increased brand visibility by developing and implementing data-driven digital marketing strategies.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
Senior Change Management Analyst
KERALTY
01.2021 - 01.2022
- As a Change Management Analyst, I spearheaded the Agile transformation of the company's change management process across 15+ projects, resulting in more streamlined and adaptive operations
- I also executed key project events and consistently delivered timely, in-depth reports, enhancing stakeholder engagement and project transparency.
- Improved organizational efficiency by implementing change management strategies and streamlining processes.
- Enhanced company performance by conducting thorough analysis of current systems and recommending improvements.
- Reduced resistance to change with effective communication and employee training programs.
- Increased adoption rates for new initiatives, providing comprehensive support throughout the implementation process.
Senior Change Management Consultant
BEXTECHNOLOGY
01.2020 - 01.2021
- Built an effective communication and change management strategy that made tech adoption a breeze
- Kickstarted awareness campaigns and specialized training programs that really hit the mark
- Also put together an all-star Change Management team focused on rolling out transformative solutions with clients.
- Improved organizational efficiency by streamlining processes and implementing change management strategies.
- Developed comprehensive change management plans for successful business transformations.
- Enhanced employee engagement during transitions by conducting targeted communication campaigns and trainings.
- Conducted thorough stakeholder analyses to identify potential resistance and developed mitigation strategies for smoother implementation.
Internal Communications Specialist
Decameron Resorts
01.2018 - 01.2021
- As an Internal Communication Analyst, I led game-changing communication strategies that energized various business units
- I boosted team spirit through branding campaigns and kept everyone in the loop with a must-read company newsletter
- The result
- A surge in employee engagement and better teamwork across departments.
- Enhanced employee engagement by developing and implementing targeted internal communication strategies.
- Streamlined company-wide communications through the creation of an efficient intranet platform.
- Reduced misunderstandings by crafting clear and concise messaging for various internal audiences.
- Collaborated with HR to develop effective onboarding materials for new hires, ensuring seamless integration into the company culture.
Digital Content Manager
BEXTECHNOLOGY
01.2016 - 01.2018
- Drove web projects from design to launch, optimizing user experience and accessibility.
- Developed editorial calendars to plan out strategic content releases in line with company goals.
- Increased website traffic by optimizing SEO and implementing effective content strategies.
- Streamlined content management processes for enhanced efficiency and faster publishing times.
- Collaborated with cross-functional teams to ensure a cohesive content strategy across all platforms.
- Repurposed existing print materials into engaging online formats using HTML, CSS, and JavaScript techniques when applicable.
- Approved, reviewed and edited content flowing to website.
Education
Bachelor of Journalism - Journalism
La Sabana University
Chia12.2019
High School -
Bath County High School
Hot Springs, VA12.2007
Skills
- Content creation
- Social media
- Email marketing
- Copywriting
- Audience analysis
- Cross-cultural communication
- Marketing and advertising basics
- Public relations skills
- Brand messaging
- Change management
- Relationship Building
- Digital Marketing Management
Professional Development
PROSCI CERTIFIED CHANGE PRACTITIONER DELIVERED BY MYPEOPLEPROSCI
Languages
Spanish
Native or Bilingual
English
Full Professional
Certification
Prosci® Certified Change Practitioner - Delivered by MyPeople
Timeline
Digital Marketing Specialist
Globant
01.2022 - Current
Senior Change Management Analyst
KERALTY
01.2021 - 01.2022
Senior Change Management Consultant
BEXTECHNOLOGY
01.2020 - 01.2021
Internal Communications Specialist
Decameron Resorts
01.2018 - 01.2021
Digital Content Manager
BEXTECHNOLOGY
01.2016 - 01.2018
Bachelor of Journalism - Journalism
La Sabana University
High School -
Bath County High School
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