KAREN MOORE
Bluffton,SC
Summary
Multi-talented Senior Executive with proven results in marketing, commercialization and personnel management. Successful at stepping into diverse positions and delivering immediate, impactful contributions. Focused on driving sustainable, profitable growth and establishing market dominance. Hands-on, proactive manager whose style fosters collaboration and a culture of supported accountability in working towards a shared vision. From start-ups to Fortune 100 organizations, I have used my ability to manage complexity across marketing and company functions to execute actionable plans that capitalize on opportunities while mitigating challenges.
Overview
26
26
years of professional experience
Work History
Senior Vice President, Marketing
Veremark
08.2022 - 01.2024
- Hired and and led a six member marketing team for a rapidly growing, Series A, HR SaaS organization
- Developed measurement tools, dashboards and reports to track metrics on adoption, effectiveness of initiatives and ROI
- Improved lead generation through targeted email marketing campaigns, SEO optimization and data-driven analytics
- Doubled followers, increased web visitors by 38% and grew pipeline by 34% while decreasing average cost per lead by 41%
Director, Marketing Programs
Accurate Background
03.2020 - 08.2022
- Leveraged data analytics insights to verticalize the organization's structure, commercialize a more value oriented product mix and develop a robust, customer focused go-to-market process
- Secured key partnerships that contributed to the company's overall growth strategy and a 14% increase in market share within the healthcare vertical
Director, Product Marketing
HireRight
06.2017 - 03.2020
- Created the critical linkage between customers, product development and compliance to drive innovative solutions that helped organizations reduce risk in hiring
- Led market research initiatives to identify new opportunities and inform product development strategies that delivered double digit growth at 4x profit
- Increased product awareness by developing and executing targeted marketing campaigns
- Streamlined internal communication for better cross-functional collaboration, resulting in more efficient and effective product launches
Freelance Marketing Consultant
BECKMAN COULTER, GOOGLE, ROM3 Rehab
03.2016 - 06.2017
- Proven success working within tight deadlines in fast-paced environment, working both independently and in a remote team environment
- Research analyst and lead marketing liaison for Google for Government, executing new customer facing branding and revamp of website
- Global brand manager for Beckman Coulter Diagnostics
- Created messaging, positioning, research insights and collateral for ROM3 Rehab
VP of Commercialization
APPLIED SILVER
02.2015 - 03.2016
- Led a cross-functional team to develop and launch an innovative product line, contributing to significant growth in sales
- Increased company awareness and revenue by implementing innovative marketing strategies and streamlining sales processes
- Established partnerships with key industry thought leaders to complete proof-of-concept clinical trials, resulting a 40% increase in market opportunity
- Developed and executed targeted business development initiatives, leading to an expansion of the company''s client base.
Director of Marketing
ECOLAB HEALTHCARE
08.2011 - 01.2015
- Led the cross functional surgical team in the development and execution of global expansion, portfolio optimization, clinical and market research and product innovation, enhancing company reputation and customer engagement
- Managed the integration of a $100 million acquisition - on-time and under budget
- Developed the business model and branding strategy that delivered double digit growth and 80%+ GM in the US.
- Led expansion into Europe and the Middle East, exceeding forecast by 45% by year 2
Global Vice President, Marketing
CELONOVA BIOSCIENCES
03.2010 - 03.2011
- Increased global market share by implementing strategic business development initiatives and establishing key partnerships, resulting in 27% increase in revenue
- Developed comprehensive marketing strategies to enhance value driven product visibility and customer engagement across targeted customer profiles
Executive Director of Marketing
MÖLNLYCKE HEALTH CARE
03.2008 - 11.2009
- Managed the marketing team in the development, implementation and monitoring of business and strategic plans
- Created a synergistic portfolio strategy and messaging resulting in a 23% increase in sales for the division
Strategy Director
KIMBERLY-CLARK Healthcare
09.2005 - 03.2008
- Increased company revenue through the development and implementation of a rapid-growth global expansion strategy
- Managed a cross-functional team to ensure execution of high-impact M&A and partnership opportunities
- Identified new market opportunities, leading to an expansion in product offerings and increased revenue
Director of Sales and Marketing
OCULUS Innovative Sciences
09.2004 - 07.2005
- Developed comprehensive sales plans for business growth, resulting in increased market share
- Drove a 21% revenue increase by implementing innovative marketing strategies and fostering strong relationships with clients and partners
- Created a sales compensation and incentive program. Hired, trained and deployed 8 global sales teams
Marketing Director EMEA
Johnson & Johnson
01.2002 - 09.2004
- Collaborated with key stakeholders to ensure the successful product launches and promotional activities into the EMEA region
- Led a team of eight country managers and seven marketers in increasing sales of the $110M business by 23%
Marketing Manager ASP
JOHNSON & JOHNSON/ASP
01.1998 - 01.2004
- Championed the development and global launch of a next generation medical device disinfectant product that delivered over $100 million in revenue in year 3.
Senior Global Product Manager
JOHNSON & JOHNSON/ASP
04.1998 - 01.2002
- Championed the development and global launch of a next generation product that delivered over $100 million in revenue in year 3
- Increased product adoption by implementing a targeted global strategic business plan based on a deep understanding of regional market needs
Education
MBA - International Business and Marketing
Western International University
BA - Economics and English
Elon University
Skills
- Campaign Management
- Brand Management
- Global Marketing
- Portfolio Strategy
- Market research
- Go-to-Market
- Team Leadership
- Marketing Analytics
- Human Resources Tech
- Medical devices
- SaaS
- Partnership Development
- Content Strategy
- Competitive Analysis
- Product Marketing
Publications
- Infection Prevention Today
- Outpatient Surgery
- Bloomberg Law
- HRCI
- Healthcare Purchasing News
- HR.com
Speaker/Moderator
- NAHCR Annual Conference
- HR Financial Services Symposium
- Bostwick Burn Symposium
Timeline
Senior Vice President, Marketing
Veremark
08.2022 - 01.2024
Director, Marketing Programs
Accurate Background
03.2020 - 08.2022
Director, Product Marketing
HireRight
06.2017 - 03.2020
Freelance Marketing Consultant
BECKMAN COULTER, GOOGLE, ROM3 Rehab
03.2016 - 06.2017
VP of Commercialization
APPLIED SILVER
02.2015 - 03.2016
Director of Marketing
ECOLAB HEALTHCARE
08.2011 - 01.2015
Global Vice President, Marketing
CELONOVA BIOSCIENCES
03.2010 - 03.2011
Executive Director of Marketing
MÖLNLYCKE HEALTH CARE
03.2008 - 11.2009
Strategy Director
KIMBERLY-CLARK Healthcare
09.2005 - 03.2008
Director of Sales and Marketing
OCULUS Innovative Sciences
09.2004 - 07.2005
Marketing Director EMEA
Johnson & Johnson
01.2002 - 09.2004
Senior Global Product Manager
JOHNSON & JOHNSON/ASP
04.1998 - 01.2002
Marketing Manager ASP
JOHNSON & JOHNSON/ASP
01.1998 - 01.2004
MBA - International Business and Marketing
Western International University
BA - Economics and English
Elon University
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