Summary
Overview
Work History
Education
Skills
Volunteer Experience
Hobbies & Interests
Certification
Timeline
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Karen Morad

Karen Morad

Ipswich,MA

Summary

I am a mountain mover, a perspective shifter, a realistic optimist. I offer my clients and my team the opportunity to step away from a life of "because this is the way things are" into a life of "why not me". To step out of the role of trapped performer, doing everything for everyone else, and step into an enlightened achiever's life, creating success that is repeatable and powerful.

Overview

18
18
years of professional experience
1
1
Certification

Work History

Head of Marketing

Secberus
Miami, Florida
07.2021 - 07.2023
  • Recruited and trained staff members within the marketing department ensuring alignment with corporate goals and objectives.
  • Developed and implemented a comprehensive marketing strategy to maximize brand recognition.
  • Partnered with executive team on communicating product marketing updates and other technical projects related to improving user experience.
  • Monitored user feedback on social media sites in order to identify areas of improvement or opportunities for growth.

Director of Content (& Marketing)

Demand Spring
Ipswich, MA
02.2021 - 05.2018
  • Manage $600k Content Service Line, including creating and selling offers, managing key account relationships, and building the network of creative freelancers to produce the work.
  • Expert lead in content strategy execution for B2B clients, including LogMeIn, Fuze, Rapid7, Putnam, and D&B.
  • Contributed to organization IP with introduction of content newsletter.
  • Oversee internal marketing initiatives and team members in order to drive marketing contribution to revenue, as well as overall brand awareness. This includes managing a new website launch and co-hosting the podcast, Marketing Unplugged.
  • Content Service Line portfolio available upon request.

Senior Client Catalyst - Director of Client Services

Demand Spring
Ipswich, MA
05.2018 - 11.2015
  • Managed projects for notable companies such as Akamai Technologies, BNY Mellon, DTCC, and Fidelity (FIAM)
  • Oversaw multidisciplinary project management within strategy, content, and marketing technology fields
  • Spearheaded client catalyst team to enhance operational efficiencies.

Senior Marketing Campaign Manager

Constant Contact
Waltham, MA
11.2015 - 10.2010
  • Project managed multiple marketing projects for over fifteen diverse clients at various stages of completion from initiation through final delivery including trade shows, conferences, digital media buys, rebranding, email onboarding flows, annual print buys, etc
  • Constant Contact Small Business Innoloft representative, providing marketing consultation and project managing entrepreneurs awarded tenure during the Innoloft program
  • Research and implement processes and efficiencies for completing higher quality, more effective outcomes regarding creative deliverables and team work

Inn Keeper

Clarendon Square Inn
Boston, MA
10.2010 - 06.2007
  • Maintained a level of professionalism on par with a high-end inn for luxury travelers from all over the world
  • Managed daily operations including breakfast, reservation inquiries and negotiations, welcoming guests, and general upkeep and improvement of the inn
  • Problem-solved on a daily basis to keep guests happy and the inn running at an above satisfactory level

Account Manager

Arnold Worldwide
Boston, MA
01.2006 - 01.2004
  • Coordinated and managed presentations with Fortune 500 clients, including Volkswagen and Celebrity Cruises.
  • Managed daily operations, including partner agencies, third-party vendors, and all agency departments.
  • Maintained budgets and financial resources in respect to photography, DVD production, and collateral projects.

Education

B.A. - Marketing

The College of New Jersey
Ewing, NJ
01.2001

Skills

  • Advertising Campaigns
  • Sales Enablement
  • Creative Direction
  • Cross-functional team leadership
  • Go-to-market strategy development
  • Project Management
  • Positioning
  • Budget Oversight
  • Innovative

Volunteer Experience

  • Ipswich Art Association, Previous Board Member
  • Ipswich Refugee Program, Previous Board Member
  • StartUp Institute Boston, Taught Course, Design (Thinking) for Marketers
  • Massachusetts Innovation & Technology Exchange (MITX), Marketing Consultant, Entrepreneur Nights

Hobbies & Interests

Being outdoors, biking, travel, family, cooking, writing, wine, gardening, hosting friends for dinner

Certification

  • Ecstatic Leadership Certification with Ecstatic Leadership Institute
  • Circle Facilitator with Sistership Circle
  • Reiki Level II certification

Timeline

Head of Marketing

Secberus
07.2021 - 07.2023

Director of Content (& Marketing)

Demand Spring
02.2021 - 05.2018

Senior Client Catalyst - Director of Client Services

Demand Spring
05.2018 - 11.2015

Senior Marketing Campaign Manager

Constant Contact
11.2015 - 10.2010

Inn Keeper

Clarendon Square Inn
10.2010 - 06.2007

Account Manager

Arnold Worldwide
01.2006 - 01.2004

B.A. - Marketing

The College of New Jersey

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Karen Morad