Summary
Overview
Work History
Education
Skills
Work Availability
Timeline
Certification
Hi, I’m

Karen Sanchez

Dallas,TX
Karen Sanchez

Summary

As a Productive Digital Marketing Executive, I possess expertise in identifying market trends and customer needs to craft highly targeted campaigns across diverse industries such as finance, tech, and real estate. Versatility extends to proficiency in all marketing facets, encompassing both online and offline channels, from initial concept development to successful launch and implementation. Recognized as a dynamic leader and collaborator, excel in multitasking and effectively managing multiple digital projects within budget constraints. With a strategic mindset, I have a proven track record of transforming underperforming organizations into top revenue producers within the realm of marketing operations. In addition to my strategic acumen, I bring an engaging and pleasant demeanor to the table, coupled with expertise in enhancing customer relationships.

Overview

5
years of professional experience
4
Certificate

Work History

HALL Group

Digital Marketin Specialist
05.2022 - Current

Job overview

  • Increased brand visibility by developing and implementing data-driven digital marketing strategies.
  • Improved conversion rates by designing and executing A/B tests for landing pages and ad campaigns.
  • Enhanced user experience on the company website through strategic design updates and content improvements.
  • Define customer journey segmentations and develop roadmaps in accordance with the target audiences
  • Develop and manage effective SEM, SEO, and Programmatic Display strategies designed to improve brand awareness and conversion output.
  • Develop and maintain ADA compliance within the corporation's digital presence.
  • Built and executed digital paid advertising via social media platforms and search engines such as Google & Microsoft.
  • Execute A/B testing and identify data trends to improve digital marketing campaign performance.
  • Implement and maximize CMR and CDP platforms such as PowerBI, HubSpot, and Tableau to measure campaign effectiveness and improve internal efficiencies through workflow automation, lead scoring, segmentation, and distribution.
  • Define and create reporting procedures that include multi-channel digital marketing KPIs
  • Present strategic campaign concepts every quarter to senior leadership
  • Research and develop new systems that improve sales/marketing efficiency

System Soft Technologies

Marketing Campaign Coordinator
06.2021 - 05.2022

Job overview

  • Boosted brand awareness by developing and executing targeted marketing campaigns.
  • Enhanced customer engagement through the creation of compelling content and promotional materials.
  • Streamlined campaign processes, optimizing efficiency and effectiveness in marketing efforts.
  • Updated the Marketing Campaign Calendar, reporting to internal stakeholders on a weekly to monthly cadence.
  • Create content and creative briefs to support the creation of marketing content assets in alignment with the campaign strategy.
  • Develop and update buyer personas for specific campaign-targeted audiences.
  • Develop and distribute sales enablement tools to assist the sales team in supporting client conversations through existing campaigns and other content via HighSpot.
  • Creation and Management of all customer journeys, email templates, and audience segments in HubSpot and DynamicsMarketing 365.
  • Development of organic inbound digital marketing channels, including blogs, social, paid advertising, SEO, and email.
  • Manage all public-facing elements of the website, including content, webinars, etc., within WordPress.

ClientWise LLC

Marketing Coordinator
05.2020 - 06.2021

Job overview

  • Managed Multiple SaaS Integrations such as SalesForce, HubSpot, HigherLogic, & Discovery Data to improve our lead generation and lead experience.
  • Drive web visitor to lead conversion rates resulting in an increased number of new clients
  • Collaborate with the team to build client engagement and subscription memberships in the ClientWise eXchange™ community
  • Internal expert on the competitive landscape and assist with optimizing sales process and collateral, providing the sales team with a competitive edge
  • Regular reporting of data analytics, including but not limited to campaign performance, web landing page performance, and pipeline management
  • Develop, plan, implement, and monitor social media strategy in order to increase brand awareness, improve marketing efforts, and increase sales
  • Create and Manage all MQL funnels in HubSpot and SQL in Salesforce.
  • Production of On-Demand Webinars utilizing Premier Pro in Adobe Cloud.
  • Manage and update the company website in Designer Manager via HubSpot utilizing Java and HTML.

Wheeler Advertising

Social Media Account Manager
03.2019 - 04.2020

Job overview

  • Discussed SEO needs and optimized strategies for short- and long-term campaigns
  • Set clearly defined goals to drive major business initiatives, including increased customer retention, sales, online presence, brand awareness and website or social media traffic
  • Worked with editorial team to develop, produce and edit content for broadcasting including promo creation, digital content, marketing content, concept generation, location production, and studio production
  • Conceived and built optimized landing pages in HTML and CSS, and cross-browser compatibility, to support marketing.
  • Increased brand visibility by developing and executing strategic social media campaigns.
  • Managed multiple client accounts, ensuring consistent and timely content creation and posting.
  • Managed sponsored posts and paid advertising campaigns on Facebook, Instagram, LinkedIn, and Twitter for increased exposure.

Dauntless Marketing

Account Manager
11.2018 - 03.2019

Job overview

  • Elevated account management by predicting potential competitive threats and outlining proactive solutions
  • Enhanced online presence to take advantage of dynamic conditions and unique platform opportunities
  • Built, implemented and updated effective SEO strategies
  • Increased client satisfaction by building strong relationships and addressing their needs promptly.
  • Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
  • Used analytical skills to track and report on account performance metrics, providing insights for future growth opportunities.

Education

Texas Women's University
Denton, TX

MBA from Marketing
05.2022

University Overview

The University of Texas At Arlington
Arlington, TX

Bachelor of Arts from Broadcast Journalism
08.2019

University Overview

  • Member of the Honors College
  • Recipient of Groner Scholarship Award

Skills

  • Project Management
  • Budget understanding
  • Adobe Creative Cloud
  • Campaign development
  • Content management
  • Search engine optimization expertise
  • Social Media
  • Video promotions
  • Advertising solution development
  • Web Design
  • Database management software
  • HTML and XML
  • Workflows and Queries
  • Team Leadership
  • Testing and Optimization
  • Market Research and Analysis
  • Customer Segmentation
  • Operations Management
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Digital Marketin Specialist
HALL Group
05.2022 - Current
Marketing Campaign Coordinator
System Soft Technologies
06.2021 - 05.2022
Marketing Coordinator
ClientWise LLC
05.2020 - 06.2021
Social Media Account Manager
Wheeler Advertising
03.2019 - 04.2020
Account Manager
Dauntless Marketing
11.2018 - 03.2019
Texas Women's University
MBA from Marketing
The University of Texas At Arlington
Bachelor of Arts from Broadcast Journalism

Certification

  • HubSpot: Content Marketing Certification
  • HubSpot: Content Marketing Certification
  • HubSpot: Inbound Marketing
  • HubSpot: Inbound Sales

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Karen Sanchez