Karen O'Brien
Portfolio: Copyfol.io/v/djfdm6gw
Summary
Skilled marketing and communication professional with extensive experience at Adventist Health. Proven expertise in writing, editing, research, project management, and data analysis. Committed to fostering collaboration, streamlining processes, and enhancing brand alignment to drive awareness and engagement.
Overview
16
16
years of professional experience
Work History
MARKETING AND COMMUNICATION MANAGER
Adventist Health
Sonora, California
05.2021 - Current
- Developed content calendars to ensure consistent messaging across internal and external channels, enhancing brand alignment.
- Crafted cohesive brand-aligned content for social media, print ads, blog posts, landing pages, video scripts, and more.
- Streamlined copy review processes, reducing graphic design edits and improving production timelines.
- Collaborated with executive leadership and partnered with frontline staff to improve the consumer journey prior to launching a targeted campaign that achieved a 70% conversion rate.
COMMUNICATION MANAGER
Adventist Health
Sonora, California
02.2018 - 05.2021
- Served as public information officer during crisis situations, including COVID-19, ensuring timely and accurate communication.
- Disseminated critical information to the public through press releases, social media, and website.
- Created weekly internal newsletters and organized market intranet site for improved accessibility.
- Edited written materials from other departments for clarity, grammar, style, and tone.
MARKETING AND COMMUNICATION SPECIALIST
Sonora Regional Medical Center
Sonora, California
04.2010 - 01.2018
- Collaborated with executives, physicians, and other subject experts to develop original content for internal and external publications.
- Researched local demographics and national healthcare trends to shape organizational strategies.
- Maintained AdventistHealthSonora.org and designed framework for efficient migration between content management systems.
- Coordinated logistics for employee and community events to boost engagement and participation.
Education
Bachelor of Arts - Journalism
SAN FRANCISCO STATE UNIVERSITY
SAN FRANCISCOSkills
- Content management systems
- Data analysis and strategy
- Grammar and AP style
- Project management tools
- Research and interviewing skills
- Writing and editing
Timeline
MARKETING AND COMMUNICATION MANAGER
Adventist Health
05.2021 - Current
COMMUNICATION MANAGER
Adventist Health
02.2018 - 05.2021
MARKETING AND COMMUNICATION SPECIALIST
Sonora Regional Medical Center
04.2010 - 01.2018
Bachelor of Arts - Journalism
SAN FRANCISCO STATE UNIVERSITY