Summary
Overview
Work History
Education
Skills
Accomplishments
Quote
Timeline
AssistantManager
Karen Osborne

Karen Osborne

White Lake,MI

Summary

Results-focused sales leader and sales executive with solid background in advertising, marketing and technology sales over a 25-year career. Gifted communicator and negotiator with exceptional discipline and multitasking skills. Accomplished at converting leads, exceeding quotas and maximizing revenue, as well as training and mentoring other sales executives to promote team and business success.

Overview

20
20
years of professional experience

Work History

Peer Coach, SENIOR SALES EXECUTIVE

Vericast
02.2019 - Current
  • Executed national advertising and marketing campaigns including direct mail, programmatic digital display, mobile, video, CTV and DOOH to new and established customers.
  • Outperformed revenue targets by effectively developing new business and growing existing business to drive over $9 million in revenue.
  • Developed relationships with high profile clientele by successfully employing consultative sales techniques.
  • Acquired more than $2.5 million in new customer business in 2022.
  • Protected top-priority accounts by employing effective sales and marketing techniques.
  • Recognized and resolved compound problems that effected upper-level management and business initiatives.
  • Used data and analytics to creative effective advertising campaigns.
  • Coached new Sales Executives in product specifications, sales incentives and sales tactics significantly increasing their sales.

SALES EXECUTIVE (PROGRAMMING DIRECTOR)

ITN Industry News
11.2016 - 02.2019
  • Sold sponsored editorial video content for online news- style programs used by national associations.
  • Researched sales opportunities and possible leads to exceed sales goals and increase profits.
  • Research current on industry trends for each association to better understand customer needs, product effectiveness and sales tactics.
  • Achieved sales goals by cultivating and securing new customer relationships.
  • Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
  • Coached sales associates in selling techniques which improved their sales pitches and increased their sales.
  • #1 Sales Executive in the US.
  • Key categories include: Healthcare, Government, Retail

ADVERTISING CONSULTANT

AutoTrader / KBB
03.2014 - 11.2016
  • Sold digital advertising and marketing solutions to new and existing automotive dealerships.
  • Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
  • Recommended specific advertising strategies based on company goals, developing individualized plans to generate revenue and build customer base.
  • Contributed to business strategy through in-depth market research to understand opportunities, positioning and financial value.
  • Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.

SALES AND MARKETING EXECUTIVE

Envision IT
08.2011 - 03.2014
  • Sold website development, eCommerce, online software applications and IT solutions for new and existing regional and national accounts.
  • Implemented sales and marketing program to support company objectives, resulting in 35% increase in sales each year.
  • Developed and implemented sales promotions and marketing strategies including website content, SEO, and event marketing to maximize internet traffic and increase lead generation.
  • Analyzed sales and marketing data for improved strategies.
  • Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
  • Key categories; Healthcare, Manufacturing.


LOCAL SALES MANAGER

Spectrum Reach
08.2005 - 08.2011
  • Supervised a team of 7 Account Executives, a Sales Assistant and a Video Producer, stepping in to support employees and deliver cable television and digital advertising solutions for clients.
  • Handled customer relations issues, enabling quick resolution and client satisfaction.
  • Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
  • Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
  • Coached Account Executives on key industry trends to better understand customer needs.
  • Held weekly meetings with Account Executives to identify techniques to overcome sales obstacles.
  • Grew sales and achieved annual quotas, applying proactive management strategies and enhancing sales training.

ADVERTISING ACCOUNT EXECUTIVE

WISC-TV
10.2002 - 08.2005
  • Sold television advertising and marketing solutions to new and existing business.
  • Created and presented media and advertising packages to prospective customers.
  • Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
  • Developed strong relationships with advertisers and negotiated pricing following established procedures.
  • Worked with a team and sold non-traditional advertising in niche publications, digital platforms owned by our company.

Education

BA - Architecture

Washington University

THE TRADE DESK Marketing Foundations Certification - undefined

Skills

  • Quota Achievement
  • New Business Sales Development
  • Consultative Sales
  • Sales Management
  • Complex Data-Driven Sales
  • Team Development
  • Key Account Generation
  • Data Analysis
  • Cold Calling
  • Effective Problem-Solving
  • Sales and Marketing
  • Peer Coaching
  • Internet Research

Accomplishments

  • Vericast - Achieved 135% of quota and closed $2.5mm in new business in 2022
  • Vericast President's Club Winner 2020 (the last year they had a President's Club)
  • ITN Industry News #1 Sales Executive in United States
  • AutoTrader 6x Salesperson of the month
  • Let team at Envision IT to 35% increases in sales each year
  • Spectrum Reach President's Club Winner
  • Spectrum Reach #1 sales office for digital and non-traditional media
  • WISC-TV #1 biller at station and in the market #1 in new business development


Quote

There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins

Timeline

Peer Coach, SENIOR SALES EXECUTIVE

Vericast
02.2019 - Current

SALES EXECUTIVE (PROGRAMMING DIRECTOR)

ITN Industry News
11.2016 - 02.2019

ADVERTISING CONSULTANT

AutoTrader / KBB
03.2014 - 11.2016

SALES AND MARKETING EXECUTIVE

Envision IT
08.2011 - 03.2014

LOCAL SALES MANAGER

Spectrum Reach
08.2005 - 08.2011

ADVERTISING ACCOUNT EXECUTIVE

WISC-TV
10.2002 - 08.2005

BA - Architecture

Washington University

THE TRADE DESK Marketing Foundations Certification - undefined

Similar Profiles

CREATE PROFILE
Karen Osborne