Summary
Overview
Work History
Education
Skills
Websites
Timeline
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KAREN PAULL

Marina Del Rey,California

Summary

Dynamic and Accomplished Advertising Sales Director offering exceptional record of achievement over 15-year career. Relentless performance oriented sales leader with consultative approach to solving problems, bringing in customers and exceeding profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.

Overview

17
17
years of professional experience

Work History

Sales Director, Business Development

Coaches 247
01.2024 - Current
  • Targeted businesses to invest in AI coaches to enhance their customer service and sales operations
  • Identified areas of improvement in existing products and services, working closely with development teams to implement enhancements.
  • Advised on new product launch for AI cloning of celebrity coaches and executives
  • Built an extensive pipeline of potential deals by actively seeking out new business opportunities and engaging in proactive outreach efforts.
  • Championed the use of CRM tools to track customer interactions more effectively, providing valuable insights into sales processes and enabling data-driven decision making
  • Expanded customer base by targeting new markets, industries, and regions for potential growth opportunities.
  • Streamlined internal processes to boost efficiency, leading to increased productivity within the sales team.
  • Collaborated with sales, marketing and other internal teams to meet shared goals.
  • Exceeded Sales Goals by 250%

Sales Director

E-HealthCare Solutions/Tap Native
01.2023 - 01.2024
  • Prospected and closed direct healthcare brands into Tap Native, EHS's native programmatic advertising widget across dozens of health publishers
  • Enhanced customer satisfaction with a focus on fostering long-term relationships, consistently addressing client needs, and providing exceptional service.
  • Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
  • Utilized consumer trends to shape sales approaches.
  • Boosted revenue opportunities by initiating strategic sales strategies based on industry trend and competitive analysis.
  • Boosted sales revenue by developing and implementing strategic sales plans and initiatives tailored to the organization''s goals.
  • Exceeded revenue goals by 200%.
  • Increased average deal size by upselling additional products and services to existing clients.
  • Worked with clients to increase knowledge of programmatic language and business.

Founder and CEO

Sales Guru Consulting LLC
06.2007 - 01.2023
  • Own and operate a successful boutique Digital and Mobile Advertising Rep Firm, representing publishers and networks to agencies and direct clients
  • Achieved company growth by implementing strategic plans and streamlining operations.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Built productive relationships with industry partners and competitors to support strategic business objectives.
  • Established new revenue streams by identifying market opportunities and launching innovative products or services.
  • Delivered consistent revenue growth by identifying new markets and devising targeted expansion strategies.
  • Established and maintained strong relationships with customers, vendors and strategic partners.
  • Developed innovative sales and marketing strategies to facilitate business expansion.
  • Represented organization at industry conferences and events.
  • Increased clients profitability by 300%

Co-Founder

Green Equity Media
06.2017 - 04.2022
  • Co-created and produced The Marijuana Show; "Shark Tank for Cannabis" on Amazon Prime, securing $1 million in funding
  • Evaluated market trends to identify emerging opportunities and inform strategic decision making.
  • Conducted target market research to scope out industry competition and identify advantageous trends.
  • Secured lucrative partnerships by establishing strong relationships with key industry players.
  • Developed marketing materials and campaigns to boost brand awareness and customer engagement.
  • Closed $500,000 in product placement commercials in the show
  • Grew the customer base through targeted outreach and networking events.
  • Increased company revenue by developing and implementing innovative marketing strategies.
  • Recruited, interviewed and hired new staff members and developed training materials for employees.
  • Networked with other businesses and customers to increase sales opportunities and contacts.
  • Developed comprehensive business plans that guided the company towards long-term success and profitability.

Vice President of Advertising Sales

LoveToKnow
01.2014 - 01.2017
  • Spearheaded multiple channels which led to 250% increase in revenue
  • Sold high level sponsorships on publishers site
  • Spearheaded channel driven sponsorships to help increase value 10X
  • Closed $2 Million in advertising sales
  • Developed a strategic long term partnership with Comscore
  • Collaborated with senior management to develop strategic initiatives and long term goals.
  • Negotiated high-value contracts that maximized profitability while mitigating risks for the organization.
  • Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
  • Identified opportunities to improve business process flows and productivity.
  • Used market insights to capitalize on key business opportunities for new advantageous partnerships.

Vice President of Advertising Sales

Zui
01.2011 - 01.2013
  • Led Web and Mobile Ad Sales Departments, generating over $2 million in sales
  • Increased profitability by 200%
  • Developed sales strategies, managed a team of 6, and contributed to executive team strategy.
  • Sold high-value movie preview sponsorship packages for studios including Paramount, MGM, 20th Century Fox, Universal, Warner, Disney, Columbia, Relativity, and Marvel.
  • Introduced a few investors to CEO for acquisition
  • Demonstrated proficient leadership skills to motivate employees and build competent teams.
  • Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
  • Identified opportunities to improve business process flows and productivity.
  • Used market insights to capitalize on key business opportunities for new advantageous partnerships.
  • Collaborated with senior management to develop strategic initiatives and long term goals.
  • Established and maintained strong relationships with customers, vendors and strategic partners.
  • Represented organization at industry conferences and events.

Education

BA in Sociology -

University of California, Santa Barbara
Santa Barbara, CA

BFA in Theater Arts / Acting -

University of California, Santa Barbara
Santa Barbara, CA

MFA in Theater Arts / Acting -

San Francisco State University
San Francisco, CA

Skills

  • Sales Achievement: Closed $50 million in sales
  • Business Development
  • AI fluent
  • Proposal Development
  • Teamwork and Collaboration
  • Social Media Marketing
  • Excellent Communication
  • Relationship Building
  • Salesforce
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Sales Presentations
  • Pipeline Management

Websites

Timeline

Sales Director, Business Development

Coaches 247
01.2024 - Current

Sales Director

E-HealthCare Solutions/Tap Native
01.2023 - 01.2024

Co-Founder

Green Equity Media
06.2017 - 04.2022

Vice President of Advertising Sales

LoveToKnow
01.2014 - 01.2017

Vice President of Advertising Sales

Zui
01.2011 - 01.2013

Founder and CEO

Sales Guru Consulting LLC
06.2007 - 01.2023

BA in Sociology -

University of California, Santa Barbara

BFA in Theater Arts / Acting -

University of California, Santa Barbara

MFA in Theater Arts / Acting -

San Francisco State University

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