Karen Peek
Ferndale,MI
Summary
A detail oriented business professional with comprehensive experience and proficiency in achieving corporate financial goals, memorable guest experiences and cultivating high performance teamwork.
Overview
33
33
years of professional experience
1
1
Certification
Work History
Director of Operations
Signet Golf Associates II, Inc.
03.2018 - Current
- Established and executed operational standards for Rouge Park G.C., Chandler Park G.C., and Rackham G.C. that resulted in a $500K revenue increase from FY 22 to FY 23
- Identified Detroit based and minority businesses as purchasing partners.
- Developed guest service and customer retention strategies while building relationships with guests resulting in a 50% increase in rounds from 2018 -2023
- Managing HR functions including onboarding, payroll and benefits administration for over 110 employees.
- Training, mentoring and performance management of operations team.
- Player development through junior programs such as The First Tee of Greater Detroit.
- Community engagement with organizations such as the Chandler Park Conservancy, Friends of Rouge Park, Elks Club, churches and social clubs.
- Recently named 2024 Golf Association of Michigan (GAM) Champion of Diversity, Equity and Inclusion.
General Manager - Retail and Promotional Operations
General Motors Company Store
09.2016 - 08.2017
- Opened signature 2000 sq. ft retail store at GM HQ
- Developed and executed service standards designed to cultivate customer satisfaction and retention
- Executed all inventory purchases
- Produced daily, weekly and monthly reports to GM Licensing Executives
- Coordinated fulfillment of online purchasing
- Developed a client base for B2B component of the operation through diligence, active listening and needs based fulfillment
- Built solid relationships with suppliers, clients, customers and colleagues based upon honest communication and accountability.
General Manager - Theater and Restaurant Operations
Emagine Entertainment Inc.
08.2015 - 05.2016
- Quickly identified crisis points in selection, training and development of hourly staff.
- Developed immediate rapport with existing management team based upon trust and honest communication.
- Built a culture of hospitality and service that led to record breaking attendance and revenue in Q4 2015.
- Provided leadership, direction and performance management for operations managers and hourly service staff.
- Exceeded all financial targets for the first five months of 2015 resulting in a promotion to Emagine’s Birmingham Palladium location.
- Recruited, trained and hired all hourly staff.
General Manager - Theater Operations
Uptown Entertainment Inc.
02.2007 - 06.2015
- Led all theater operations to seven consecutive years of per cap growth in concessions sales
- Enhanced existing database collection and tracking process to facilitate a targeted email marketing campaign through incentive based online registration
- Spearheaded implementation of a Mystery Shopper Program, annual focus groups and customer surveys to improve the entertainment experience.
- Provided leadership, direction and performance management for operations managers and hourly service staff
- Collaborated with executive team to introduce “Reel Fans” Loyalty Program resulting in the acquisition of 1000 core movie-goers with trackable spending and participation habits.
General Manager and Food and Beverage Director
Total Golf Inc.
10.2005 - 07.2006
- Directed all service operations at 18-hole semi-private golf club generating over $3 million annually in gross revenue, $2M generated from food and beverage
- Selected and hired a food and beverage team consisting of an executive chef, sous chef and catering sales director
- Exceeded budgeted catering and tournament food and beverage sales by 38% during my tenure
- Provided leadership, training and systems to optimize preparation and execution of golf events and catering functions.
Regional Director
American Golf Corporation
02.1991 - 03.2005
- Successfully managed 12 golf facilities in Michigan and Ohio during a period of dynamic growth in the industry
- These operations generated $12 -$15 million in gross revenues and averaged 27% -30% profit margins during my tenure
- Primary liaison between AGC and our landlord partners that included – the City of Toledo, the City of Detroit, the Charter Township of Plymouth, Waste Management Inc
- And private ownership parties
- Appointed to company-wide Standards of Operation Task Force which developed benchmarks for every aspect of products and services throughout our portfolio.
- Analyzed and approved all annual operating budgets for MI/OH region along with the distribution of capex funding
- Identified and managed annual capital improvement funds ranging from $600K - $1M
- Reduced labor expenses by 10% through workforce planning while increasing employee productivity
- Provided vendor management oversight
- Responsible for compliance audits, ensuring all facility managers used approved vendors, maintained targeted COGS and inventory control methodologies in food, beverage and retail profit centers
- Performed competitive market analysis and due diligence as a part of the company’s Acquisition Task Force growing the business from 80 to over 250 golf facilities
- Consistently received outstanding service awards
- I received an award at the Third Annual Women In Golf Summit in 1994 for contributions to the industry.
Education
Bachelor of Arts -
University of Michigan
Ann Arbor, MI01.1977
Skills
- Skilled in all Microsoft Office Applications
- ForeUp Golf Software
- Strategic Planning and Execution
- Leadership Training
- Business Management
- Workforce Planning
- Inventory Control
- Cross-functional Collaboration
- Data Analysis
- Customer Service
Certification
- Certified Concessions Manager, CCM
- ServSafe/Allergens
- Alcohol Management
- LPGA Life Member
Timeline
Director of Operations
Signet Golf Associates II, Inc.
03.2018 - Current
General Manager - Retail and Promotional Operations
General Motors Company Store
09.2016 - 08.2017
General Manager - Theater and Restaurant Operations
Emagine Entertainment Inc.
08.2015 - 05.2016
General Manager - Theater Operations
Uptown Entertainment Inc.
02.2007 - 06.2015
General Manager and Food and Beverage Director
Total Golf Inc.
10.2005 - 07.2006
Regional Director
American Golf Corporation
02.1991 - 03.2005
Bachelor of Arts -
University of Michigan
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