Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic
Karen Petersen

Karen Petersen

Orange,CA

Summary

Entrepreneurial and creative Founder passionate about turning innovative ideas into tangible results. Experienced formulating and executing strategic plans, creating new products and services, and developing business opportunities.

Overview

25
25
years of professional experience

Work History

Founder, and CEO

OCANNA, Ocannalife
08.2016 - Current
  • I have developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
  • Created and monitored promotional approaches to increase sales and profit levels.
  • Defined company roles and responsibilities to establish and enhance processes.
  • Identified business development challenges and customer concerns for proactive resolution.
  • Conducted target market research to scope out industry competition and identify advantageous trends.
  • Presented product during retail trade shows to increase market share and make connections with potential clients and set sales goals and service targets by cultivating and securing new customer relationships.
  • Negotiated and closed sales contracts with new and existing customers to increase loyalty and retention.
  • Established and maintained positive relationships with vendors to determine product availability and quality.
  • I also speak/advocate at various gatherings educating masses about cannabis and botanicals

Associate Publisher

Sensi
09.2016 - 07.2018
  • Built relationships with distributors and media professionals.
  • Planned marketing campaigns and promotional events.
  • Formatted in Microsoft Word and PDF to prepare documents and proposals for review or final submission.
  • Dispensary and Brand advertising sales.

Director of Distribution and Events

Edibles List Magazine
02.2015 - 09.2017
  • Communicated and collaborated with distribution and sales personnel to resolve issues.
  • Implemented cost, performance and productivity management programs to meet on-time delivery requirements.
  • Managed event logistics and operations.
  • Interfaced with clients to understand event objectives.
  • Negotiated and worked with venues and vendors to carry out event objectives.
  • Made budgets and proposals for events and event details such as bookings and guest logistics.
  • Planned large-scale events such as trade shows, conferences and meetings.
  • Interviewed clients to understand event scopes of work and establish budgets.
  • Built and implemented programming strategy and standards that supported enterprise philosophy

Head Tennis Instructor, Head Volleyball Coach

St Peter And Paul Catholic Church School-Athletics
02.2008 - 06.2011
  • Explained and demonstrated basic tennis techniques to team members.
  • Taught proper physical conditioning for maximum endurance, health, and safety.
  • Expanded professional knowledge and expertise through annual coaches' clinic participation.
  • Developed videotapes and reviews of players to drive performance improvements.
  • Worked individually with players when struggling to enhancer confidence and strengthen court skills.
  • Provided guidance and mentorship to volleyball athletes to help reach full potential.
  • Evaluated individual knowledge, skills, and strengths, and assigned team positions to maximize talent areas.
  • Prepared athletes for special competitions and tournaments.
  • Created and organized off-season tennis camps for [Number] years
  • Hired [Number] assistants for coaching and summer camp support

Event Coordinator

Sacks Productions
04.1998 - 01.2006
  • Coordinated schedules and timelines for events.
  • Managed event logistics and operations.
  • Brainstormed and implemented creative event concepts and themes.
  • Managed administrative logistics of events planning, event booking, and event promotions.
  • Designed and implemented efforts to publicize events and promote sponsorships.
  • Evaluated and selected service providers and vendors according to customer requirements.
  • Communicated with catering, lighting and sound companies to obtain price quotes.

Education

Saddleback College
Mission Viejo, CA

FIDM/Fashion Institute of Design & Merchandising
Los Angeles, CA

Skills

  • Sales and marketing
  • Professional networking
  • Resource management
  • MS Office
  • Social media
  • Excel
  • Google Office
  • Microsoft Office
  • Multiple photo editing Apps

Affiliations

Karen Ingaborg Lockhart Foundation

Timeline

Associate Publisher

Sensi
09.2016 - 07.2018

Founder, and CEO

OCANNA, Ocannalife
08.2016 - Current

Director of Distribution and Events

Edibles List Magazine
02.2015 - 09.2017

Head Tennis Instructor, Head Volleyball Coach

St Peter And Paul Catholic Church School-Athletics
02.2008 - 06.2011

Event Coordinator

Sacks Productions
04.1998 - 01.2006

Saddleback College

FIDM/Fashion Institute of Design & Merchandising

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Karen Petersen