Karen Precord
Naples,FL
Summary
Motivated, creative and highly experienced marketing professional seeking an opportunity to support its leadership and customers drawing from almost two decades of experience in sales and marketing in the health care industry.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Director of Business Development
Home Instead Senior Care
01.2020 - Current
- 70% close rate for care consultations
- Develop and implement a comprehensive business development strategy for the organization
- Create and implement sales and marketing strategies for three counties
- Maintain sales data base in Salesforce including appointments, meetings, notes, contacts
- Distribute email blasts for marketing/sales campaigns to vendors and families
- Promote business to strategic partners in local communities
- Create strategic monthly sales concepts and messaging
- Supervise sales team through the lead generation, nurturing and closing process
- Engage in all networking and events in Central Florida
- Created, organized and promoted monthly healthcare networking mixers
- Network and build relationships with healthcare professionals
AREA SALES AND MARKETING DIRECTOR
SONATA SENIOR LIVING
01.2017 - 12.2019
- Develop and execute marketing and public relations plans for five Central Florida communities to achieve optimal sales/occupancy goals
- Manage communities advertising to ensuring expenses are in line with strategic tactics to drive census
- Streamline all sales and marketing processes for community including data base management, reports and department communications
- Achieve individual sales and marketing goals and targets (call-outs, appointment, sales, closing, etc.), in addition to ensuring goals of each sales and marketing team. Personal close rate of (Inquiry to Close): 37% for Independent Living, 42% Assisted Living and 45% for Memory Care
- Identify and nurture relationships with prospective resident and referral contacts within Central Florida area to increase awareness of amenities and services
- Collect and analyze data on inquiry and telemarketing activity, lead fulfillment, move-in commitments, apartment inventory and attrition
- Supervise, train, mentor, monitor and promote sales team's activity to achieve performance goals
- Generate and analyze weekly/monthly reports quantifying contacts, tours, presentations, deposits and sales
DIRECTOR OF SALES
VILLAGE ON THE GREEN
09.2014 - 08.2016
- Achieved 5% increase in overall community census with in first nine months
- Awarded Top Community for Data Base Management for contacts and appointments after 6 months
- Develop and execute marketing and public relations plans for community to achieve optimal sales/occupancy goals
- Manage departmental expense budget, ensuring expenses are in line with strategic tactics to drive census
- Streamline all sales and marketing processes for community including data base management, reports and department communications
- Achieve individual sales and marketing goals and targets (call-outs, appointment, sales, closing, etc.), in addition to ensuring goals of sales and marketing team
- Identify and nurture relationships with prospective resident and referral contacts within targeted market areas to increase awareness of amenities and services
- Collect and analyze data on inquiry and telemarketing activity, lead fulfillment, move-in commitments, apartment inventory and attrition
- Supervise, train, mentor, monitor and promote sales team activity to achieve performance goals
- Generate and analyze weekly/monthly reports quantifying contacts, tours, presentations, deposits and sales.
DIRECTOR
ONE SENIOR PLACE OF GREATOR ORLANDO
01.2011 - 08.2014
- .Conceptualized and executed grand opening marketing strategies that positioned company for early financial success which produced 50% sell-through of open tenant space prior to opening for business
- Developed marketing, advertising and public relations strategies that helped generate incremental revenue for t= company
- Expanded company brand by implementing creative advertising design that enabled company to advertise affectively across multi-channel platform including print, broadcast, public relations, digital, mobile, direct mail, community outreach, event marketing and business-to-business
- Developed advertising print ads for entire company
- Strategized event plans and oversaw implementation that positively affected comp sales year over year for past six years
- Directed and motivated team of four people to successfully manage all internal business and facility operations
- Communicated effectively with company leadership on marketing objectives that fit company goals for long and short-term growth
- Media trained, developed key messages and managed both print and live broadcast interviews about company initiatives and positioned company with positive image in local community
- Monthly guest on local radio station, WDBO - AM96.5, Now You Know, specializing in educating public on all matters on life's big decisions; financial, long-term care, health and wellness
- Created and organized 6 large event per year for community and professional contacts
- Managed over 40 small to medium size seminars and educational events per month
REGIONAL DIRECTOR
SENIOR PARTNER IN-HOME CARE
01.2007 - 01.2011
- Created internal customer service protocol and training manual
- Responsible for t highest amount of billable hours recorded for in-home care by caregivers equaling approximately 100% growth over 2 year span
- Increased revenue year over year for 3 straight years
- Exceeded revenue goal in expansion project of One Senior Place in Orlando
- Promoted to Director of One Senior Place in Orlando (pre-ground breaking)
- Created all marketing and advertising plans for company
- Supervised all internal operations for in-home care
- Provided customer services for families, caregivers and professionals.
- Assisted in recruiting, hiring and training of team members.
- Developed and executed successful business plans, resulting in increased market share and profitability.
- Delivered comprehensive training programs to build highly skilled teams capable of delivering on company goals and objectives.
Education
Bachelor of Science - Marketing
Indiana University Bloomington
Bloomington, INSkills
- Commitment and drive
- Creative self-starter
- Performs well under pressure
- Customer service & communication
- Event planning & communication
- Sales leadership and training
- Social Media Marketing
- Partnership Development & Networking
Community Work
- Member of the Heathrow Women's Club
- Co-Chairman of the Oviedo Business Networking Organization
- Seminole County Regional Chamber of Commerce - Board Member
- Seminole County Regional Chamber of Commerce - Ambassador
- Junior Achievement
References
AVAILABLE UPON REQUEST
Certification
ALF Core Trained - 2003 to 2006
Timeline
Director of Business Development
Home Instead Senior Care
01.2020 - Current
AREA SALES AND MARKETING DIRECTOR
SONATA SENIOR LIVING
01.2017 - 12.2019
DIRECTOR OF SALES
VILLAGE ON THE GREEN
09.2014 - 08.2016
DIRECTOR
ONE SENIOR PLACE OF GREATOR ORLANDO
01.2011 - 08.2014
REGIONAL DIRECTOR
SENIOR PARTNER IN-HOME CARE
01.2007 - 01.2011
Bachelor of Science - Marketing
Indiana University Bloomington
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