Karen Ramirez

Dynamic and results-driven Sales Manager with 9 years of experience in the luxury hospitality industry with a progressive career journey, beginning as a Purchasing Assistant, advancing to Sales Coordinator, and now excelling as a Skilled and Valued Sales Manager. Track record of exceeding sales targets with an average turnover increase of 12.5%, significantly outperforming the industry average of 3-4%. Skilled in cultivating high-profile key accounts, leading high-performing sales teams, and delivering compelling presentations. Adept at negotiation, contracting, and building lasting client relationships through strategic travel and face-to-face meetings. Recognized for contributing to the hotel's top rankings within the competitive set for three consecutive years.

• Achieved an average sales turnover increase of 12.5%, outperforming the industry average of 3-4%, through innovative sales strategies and targeted client engagement.
• Secured and nurtured key accounts with high-profile corporate clients, contributing to sustained revenue growth and hotel reputation.
• Played an instrumental role in maintaining the hotel's position within the top 1-3 ranks among seven competitors for three consecutive years.
• Led and motivated a high-performing sales team, fostering a culture of excellence and continuous improvement.
• Conducted high-level meetings with top sellers and decision-makers, delivering impactful presentations that converted prospects into loyal clients.
• Demonstrated exceptional negotiation skills, closing complex contracts that maximized revenue and client satisfaction.
• Regularly traveled both domestically and internationally to engage with prospective clients, deliver compelling presentations to diverse audiences, and cultivate lasting relationships. These efforts consistently led to a significant increase in bookings, expanded brand visibility, and strengthened market presence.