Karen Reynolds
Senior Manager, Digital Marketing
Columbus,OH
Summary
Innovative and solutions-oriented leader with a solid reputation as an impact player, business leader, and marketing expert who transforms ideas into action and reality; leading corporate marketing initiatives with flawless execution of high-profile media campaigns that accentuate business value.
Overview
13
13
years of professional experience
1
1
Certification
Work History
SENIOR MANAGER, DIGITAL MARKETING
OCLC
, OH
03.2022 - Current
- Introduced 4 new B2C social channels generating 90K impressions and 4K engagements, sustaining a4% engagement rate
- Collaborate with global offices on appropriate levels of localization
- Work cross functionally with other disciplines including creative, communications, and product
- Managed large scale paid social campaigns with 1M spend to cultivate brand awareness and drive website traffic
- Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management
- Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements
- Consolidated vendors and renegotiated contracts to optimize costs
DIGITAL MARKETING MANAGER
12.2015 - 03.2022
- Led social media content strategy and development for Nationwide brand social channels specific to national advertising, sports and diverse sponsorships
- Managed social media budget of $150K
- Seamlessly integrated and updated social brand standards with over 75 templates to Canva library
- Managed on-site events like the Walter Payton NFL Man of the Year with over 170 posts creating 14M impressions and 670K engagements in 2019 and 22.8M impressions and 908K engagements in 2020.
- Propelled innovation by initiating the first on-site social activation for the Columbus Marathon 40th Anniversary, collecting 166 inbound photos and 2K engagements on our owned brand social channels.
- Designed, developed, and implemented content strategy for brand campaigns to drive content reuse across channels
SOCIAL MEDIA SPECIALIST
01.2014 - 12.2015
- Grew social followings for 5 B2B clients by building the pages in platform and using a mix of paid and organic strategy to yield engaged follower growth.
- Educated and trained B2B marketing partners monthly on social media best practices and trends
SR. ANALYST
RETIREMENT PLANS
01.2012 - 01.2014
- Updated and maintained 50+ client specific websites.
- Provided oversight with a variety of RFI and RFP bids for new clients and retention case
TECHNICAL CLERK
PLANS, Karen Reynolds
03.2010 - 01.2012
Education
BA - STRATEGIC COMMUNICATIONS
The Ohio State University
Columbus 05.2022 - 05.2009
Skills
Paid Media Strategyundefined
Accomplishments
- Sprinklr
- Facebook/Business Manager
- Twitter ads
- Instagram Promotions
- YouTube
- Canva
- Later
Certification
FINRA Series 6 License
Platform Expertise
Sprinklr
Facebook/Business Manager
Twitter ads
Instagram Promotions
LinkedIn
YouTube
Canva
Later
Timeline
BA - STRATEGIC COMMUNICATIONS
The Ohio State University
05.2022 - 05.2009
FINRA Series 6 License
05-2022
SENIOR MANAGER, DIGITAL MARKETING
OCLC
03.2022 - Current
DIGITAL MARKETING MANAGER
12.2015 - 03.2022
SOCIAL MEDIA SPECIALIST
01.2014 - 12.2015
SR. ANALYST
RETIREMENT PLANS
01.2012 - 01.2014
TECHNICAL CLERK
PLANS, Karen Reynolds
03.2010 - 01.2012
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