Karen Richter

Manage 400k territory for North Houston and surrounding areas.

• Created call cycle to maximize sales in current accounts and manage prospects for cold calls.
• Part of Central Region #2 winning sales team for company wide contest Q4 2022
• Up +15 % to LY for 2023
• Consulted with doctors and staff to promote VSP Premier Edge program benefits and create action plans to get the accounts to their preferred tier level.
• Worked independently and with team members to open new doors and to offer multiple lines to accounts to grow VSP/ Marchon board space for Premier Edge and VSP patients.
• Worked independendtly and with team members to open new doors and to add multiple lines to grow board space for Marchon and VSP Premier Edge.
• Held "Lunch and Learns" to educate staff on frame board management, Premier Edge, brand training and merchandising.
• Use Salesforce, Mircosoft Outlook and Teams to manage schedule, account information and sales meetings.

• Oversaw 1.5 million dollar territory in Houston, Dallas and McAllen. Liaison for NY buying office and department stores.
• Brand representative for Calvin Klein, DKNY & Karl Lagerfeld handbags and DKNY and Karl Lagerfeld footwear.
• Merchandised departments to G-III standards, ensured all POP and marketing is current.
• Pulled weekly reports on sell through, stock/sales and replenishment.
• Maintained daily visit store report log with opportunities, successes and replenishment needs.
• Assisted with showroom set up at Dallas Market Center.
• Maintained call cycle to service Dillard's and Macy's stores within my territory to drive their business at retail.
• Build relationships within accounts to promote brands.
• Negotiate with management for floor space and outposts to maximize sales.

• Managed 2.8 million dollar territory for TX, KY, LA and TN.
• Serviced Macy's and Dillard's accounts for RL and Polo footwear.
• Ensured merchandising standards were met, all styles showcased on display and stockroom inventory was sufficient.
• Communicate with AE and buyers on assortment needs within territory, replenishment is on target and markdowns are taken within cadence.
• Set up showroom for Dillard's market to present line to buyers.
• Negotiate with management for table locations and prime real estate.
• Proficient in Ebiz and Macy's Partners systems.

• Lead coordinator in TX for Vince Camuto and CeCe Apparel.
• Serviced Macy's and Dillard's accounts within Houston.
• Set up shop installs, merchandised departments to standard and held training seminars on product lines.
• Launched CeCe apparel shops in Texas throughout territory.
• Trained new coordinators for Austin and San Antonio and mentored them.
• Point person for special projects in NY office.
• Trained Nordstrom staff on CeCe dresses for NY AE with samples and product knowledge. .

• Senior Merchandise Coordinator for Houston overseeing 2 million dollar territory for Houston, McAllen, San Antonio, Austin and Louisiana.
• Trained new hires that came onboard as business and territory grew.
• Conducted large footwear seminars for management and staff at Macy's and Dillard's accounts .
• Daily store visits included meeting with management, inventory on all shoe samples, merchandising tables and displays as well as educating staff on product knowledge.
• Pulled daily sales and inventory reports and used them to analyze stores business needs and review with management during store visits.
• Reported on competition, missed opportunities and wins within accounts.