Karen Sassi

Responsible for the coordination, development, and implementation of the Company’s marketing campaigns, strategies, communication, and operations to ensure the delivery of high ROI results with speed and efficiency.

• Lead and oversee marketing and sales enablement strategies for multiple brands within the organization.
• Develop and execute integrated marketing plans to drive brand awareness and customer acquisition.
• Collaborate with cross-functional teams to align marketing efforts with business objectives.
• Analyze market trends and competitor activities to identify growth opportunities and areas for improvement.
• Successfully increased lead generation by X% and achieved a Y% improvement in the sales conversion rate.
• Implemented sales enablement programs, including training and resources, resulting in a Z% increase in sales productivity.
  

Establish and maintain best-in-class social, digital, and web presence that drives market awareness, engagement, and relationships through targeted marketing strategies.

With a strong focus on the Company’s brand strategy and tactics, continue to strengthen the brand's unique and compelling image, personality and voice to build relevance and equity among target audiences, and maintain the reputation of the company and its stakeholders.

Create and execute innovative marketing content strategies to profitably increase revenue, strengthen the company’s market position, and achieve desired business goals.

Work cross-functionally with the sales executive team to ensure all marketing assets and proposals are delivered with a high level of quality to secure new client accounts.

Participate in the scouting of strategic alliances and partnerships for the continued growth and operational excellence of the company.

• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Researched developing trends to stay updated with new ideas and marketing practices.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.

Work closely with a diverse client base to identify each client’s unique marketing needs, evaluate and incorporate growth-oriented business processes and change management, and develop innovative solutions to promote their business.

✢ Create and implement change management strategies and plans for efficient use of resources, eliminating growing pains, recruiting top talent, implementing important training protocols, maximizing employee adoption by effectively defining organizational strengths, opportunities, and motivational employee incentives.
✢ Research and implement marketing strategies and effective social media campaigns.
✢ Provide direct support and coaching to all levels of managers and supervisors as they help their direct reports through transitions and support project teams in integrating change management activities into their project plans.
✢ Collaborate with web designers, Google Analytics/SEO specialists, creative designers, copywriters, proofreaders, printers, and trade show booth designers to create engaging print, web, radio, and conference marketing materials.
✢ Ensure client marketing projects adhere to established budgets, timelines, and business-specific requirements.
✢ Seamlessly coordinate and oversee back office administrative operations, including client communication, account and project management, proposals, writing, editing, proofreading, invoicing, and customer support.

Specialized in the development of creative marketing materials based on client budgets and business requirements. Managed a cross-functional team of designers, editors, and proofreaders to facilitate the collateral development process.

✢ Implemented transformational growth-oriented business processes.
✢ Successfully identified, negotiated, and secured marketing campaigns in excess of $200K each from multiple major clients.
✢ Created standardized templates to expedite the proposal turnaround process, significantly increasing billable hours.
✢ Provided strategic guidance for financial management, human resources, vendor relations, and client acquisition.

Primarily responsible for managing multiple marketing projects to ensure on-time delivery of client marketing solutions, as well as coordinated the production of marketing and promotional materials with clients, internal staff, printers, and vendors.

✢ Designed comprehensive reports for evaluation by the company President comparing actual versus billable time.
✢ Established improved internal processes and procedures to streamline operations and promote business growth.
✢ Created job numbers to track graphic designers, web personnel, writers, managers, and freelancers.
✢ Incorporated fulfillment numbers on all client marketing materials to establish and maintain version control.
✢ Improved invoicing by establishing freelance/vendor timelines and reconciling invoices with job numbers.
✢ Decreased past due invoices by creating invoice tracking spreadsheet indicating sent date and amount.

Played a key role in the development and implementation of effective marketing plans to support day-to-day operations and drive business expansion. Managed the marketing budget, conducted industry analysis, managed external relationships, collaborated with cross-functional teams, coordinated and attended trade association conferences, and secured speaking opportunities.

✢ Proactively established a previously non-existent marketing department for a major healthcare logistics company. This involved introducing standard operating procedures, improving marketing initiatives/strategies, a sales training program, and devising creative solutions to difficult marketing challenges in the industry. These marketing initiatives enabled the company to grow its client base by 70% in two years.
✢ Contributed significantly to the successful sale of the company to UPS Logistics by conducting a SWOT analysis for an in-depth market analysis report.
✢ Increased awareness of company services/products through an industry publication advertising campaign.
✢ Conceptualized and established a Client Care Department to strengthen and nurture existing relationships. This department was responsible for the successful implementation of multi-million client start-ups.