Reality television guest, Working out, Cycling, Quality Time with Family and Friends.
Timeline
Karen Scherer
Summary
Goal driven, excellent communication skills and detail oriented, with over 30 years professional sales experience.
Overview
31
31
years of professional experience
1
1
Certification
Work History
Customer Service Agent
United Airlines
12.2021 - 12.2023
Assisted passengers with check-in processes, ensuring a smooth and efficient experience.
Facilitated the boarding process for passengers, maintaining an organized and efficient environment.
Collaborated with airline staff to address any delays or cancellations, providing prompt updates to affected passengers.
Continuously updated knowledge of airline policies regarding luggage weight limits, fees, seating assignments-helping customers make informed decisions.
Coordinated wheelchair services for passengers in need of assistance, ensuring their comfort and safety throughout the airport journey.
Assisted customers with special needs, offering personalized support throughout their travel experience.
Ensured passenger safety by strictly adhering to all airport security protocols and procedures.
Enhanced customer satisfaction by providing timely and accurate flight information.
Handled disruptions such as denied boarding or oversold flights calmly and professionally while finding alternative solutions for affected passengers.
Resolved customer complaints and concerns professionally, resulting in increased customer loyalty.
Delivered clear announcements over the PA system, communicating important flight updates to all passengers.
Provided exceptional service at ticket counters, booking flights and processing payments securely.
Efficiently handled baggage claims, reuniting passengers with their belongings quickly and accurately.
Provided assistance during emergency situations following established protocols to ensure passenger safety.
Managed lost and found items efficiently, returning valuables to rightful owners whenever possible.
Contributed to team success by sharing best practices learned through training sessions or past experiences with fellow agents.
Maintained a clean work environment by keeping the counter area tidy and well-organized at all times.
Supported colleagues during peak hours by taking on additional tasks when needed.
Received positive feedback from management for consistently meeting and exceeding performance goals in terms of customer satisfaction and efficiency.
Provided high level of customer service to each person by engaging customer and using active listening and effective interpersonal skills.
Reviewed and updated customer information to maintain up-to-date records for high-quality service.
Prepared customer invoices, accepted payments, and processed refund and cancellation requests.
Vacation Planning Sales
Boykin Property Management
08.2017 - 04.2020
Selling all hotel/condo properties to prospective guests
Taking reservations over the phone and entering into the computer
Customizing packages for the best possible guest experience
Handling large volume of inbound calls
Providing excellent customer service to each potential guest by listening to their needs and building relationships
Ability to work remotely.
Collaborated with team members to develop new strategies for reaching sales targets and increasing revenue.
Enhanced client satisfaction by efficiently managing vacation bookings and providing personalized recommendations.
Resolved customer issues promptly, maintaining high levels of client satisfaction and loyalty.
Consistently met or exceeded sales goals through proactive outreach and exceptional customer service.
Supervised payments via credit and debit cards and handled sensitive information with professionalism and discreteness.
Ebay Sales
Self Employed
01.2014 - 01.2017
Cultivated loyal repeat customers through personalized outreach efforts such as targeted promotions or follow-up communications after successful transactions.
Boosted customer satisfaction by providing excellent service and addressing inquiries promptly.
Fostered a positive online presence through the timely addressing of negative feedback and proactively offering solutions to resolve any issues customers may have encountered.
Ensured customer satisfaction by consistently providing clear communication about item specifics, shipping details, and return policies.
Managed inventory effectively, keeping track of stock levels and replenishing as needed to maintain optimum availability.
Optimized product listings for better visibility with effective keyword research, engaging titles, and compelling descriptions.
Processed and tracked orders and shipments to verify accurate and on-time delivery of products.
National Account Manager
Austin American-Statesman
01.2010 - 01.2014
Built strong relationships with key decision-makers at the executive level within national accounts organizations.
Supervised and trained new hires on best practices and proper protocols; updated training materials and sales collateral and decreased process gaps.
Collaborated with business development managers in partner planning process to develop mutual performance objectives, financial targets and critical milestones.
Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue.
Developed and implemented comprehensive sales plan to achieve designated group sales objectives consistent with overall company short- and long-term objectives.
Fostered an environment of collaboration and open communication with internal teams to ensure seamless execution of national account initiatives.
Developed customized proposals that demonstrated a deep understanding of each client''s unique needs and goals.
Resolved complex problems to positively impact sales and business direction.
Strengthened relationships with key clients by maintaining consistent communication and providing tailored solutions.
Brought lapsed accounts back to active status and providing additional revenue.
Expanded national account portfolio through strategic prospecting and effective sales presentations.
Maximized revenue growth by identifying upsell opportunities within existing accounts.
Coordinated regular meetings with national accounts to review performance metrics, address concerns, and discuss potential areas of improvement.
Forecasted sales and established processes to achieve sales objectives and related metrics.
Reached out to customers frequently to check on satisfaction, inquire about needs and propose new offerings.
Provided product demonstrations to share features, answer questions and overcome concerns.
Maintained a high level of industry knowledge through ongoing research, attending conferences, and networking with industry professionals.
Conducted thorough market analyses to identify potential growth opportunities within the national account base.
Played an instrumental role in launching new products or services within the assigned national accounts territory.
Efficiently resolved sales, service and account issues to maximize customer satisfaction.
Developed creative pricing structures that appealed to clients while maximizing profit margins for the company.
Directed sales support staff in administrative tasks to help sales reps close deals.
Trained other members of the sales team on best practices for managing national accounts effectively.
Achieved sales targets consistently by implementing effective sales strategies tailored to individual accounts.
Negotiated contracts for favorable terms, resulting in increased profitability and client satisfaction.
Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Managed accounts to retain existing relationships and grow share of business.
Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
Delivered recommendations to long-term accounts to promote brand awareness to key audience.
Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Built relationships with customers and community to establish long-term business growth.
Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
Managed revenue models, process flows, operations support and customer engagement strategies.
Prepared sales presentations for clients showing success and credibility of products.
Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Drove sales by developing multi-million dollar contract sales.
Developed compelling presentation decks to gain approval for ideas and communicate results.
Communicated product quality and market comparisons by creating sales presentations.
Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
National Account Manager
Fort Worth Star-Telegram
01.2006 - 01.2010
Built strong relationships with key decision-makers at the executive level within national accounts organizations.
Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue.
Developed customized proposals that demonstrated a deep understanding of each client''s unique needs and goals.
Strengthened relationships with key clients by maintaining consistent communication and providing tailored solutions.
Brought lapsed accounts back to active status and providing additional revenue.
Expanded national account portfolio through strategic prospecting and effective sales presentations.
Maximized revenue growth by identifying upsell opportunities within existing accounts.
Coordinated regular meetings with national accounts to review performance metrics, address concerns, and discuss potential areas of improvement.
Forecasted sales and established processes to achieve sales objectives and related metrics.
Increased market penetration by growing brand awareness.
Reached out to customers frequently to check on satisfaction, inquire about needs and propose new offerings.
Provided product demonstrations to share features, answer questions and overcome concerns.
Maintained a high level of industry knowledge through ongoing research, attending conferences, and networking with industry professionals.
Provided clients with detailed performance reports highlighting successes, areas for improvement, and recommendations for future initiatives.
Collaborated with cross-functional teams to develop targeted marketing strategies for each national account.
Enhanced client retention rates by proactively addressing issues and offering exceptional customer service.
Developed sales strategy based on research of consumer buying trends and market conditions.
Played an instrumental role in launching new products or services within the assigned national accounts territory.
Efficiently resolved sales, service and account issues to maximize customer satisfaction.
Developed creative pricing structures that appealed to clients while maximizing profit margins for the company.
Directed sales support staff in administrative tasks to help sales reps close deals.
Improved profit opportunities by cultivating expansion of existing customer base and generating new accounts.
Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
Trained other members of the sales team on best practices for managing national accounts effectively.
Achieved sales targets consistently by implementing effective sales strategies tailored to individual accounts.
Negotiated contracts for favorable terms, resulting in increased profitability and client satisfaction.
Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Managed accounts to retain existing relationships and grow share of business.
Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
Delivered recommendations to long-term accounts to promote brand awareness to key audience.
Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Demonstrated products to show potential customers benefits and advantages and encourage purchases.
Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
Facilitated business by implementing practical networking techniques.
Built relationships with customers and community to establish long-term business growth.
Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
Collaborated with upper management to implement continuous improvements and exceed team goals.
Prepared sales presentations for clients showing success and credibility of products.
Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Drove sales by developing multi-million dollar contract sales.
Developed compelling presentation decks to gain approval for ideas and communicate results.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Communicated product quality and market comparisons by creating sales presentations.
Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
Marketing Director
Air King
01.2003 - 01.2006
.
Developed comprehensive marketing plans in alignment with overall business goals and objectives.
Built strong relationships with industry professionals and influencers.
Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
Planned and executed events and marketing programs to increase qualified leads.
Created content and promotional materials to drive engagement and conversions.
Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
Coordinated public relations efforts to secure positive press coverage for company milestones and achievements.
Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
Boosted brand awareness by developing and implementing strategic marketing campaigns.
Created and managed marketing budget, ensuring maximized ROI.
Established partnerships with key industry influencers to amplify brand reach and credibility.
Championed a customer-centric approach throughout all aspects of marketing execution.
Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
National Sales Representative
Newspapers First
01.1998 - 01.2003
Maintained and organized customer database of the top 40 Newspaper clients nationwide.
Boosted sales revenues through the development and implementation of targeted marketing strategies.
Delivered compelling presentations to prospective clients, showcasing the unique value proposition of our products and services.
Managed complex accounts with multiple stakeholders, navigating competing priorities to achieve mutually beneficial outcomes.
Expanded client base by establishing relationships with key decision-makers in target industries.
Achieved consistent growth in annual sales by maintaining a strong pipeline of qualified leads.
Increased market share within assigned territories by proactively identifying and pursuing untapped verticals.
Leveraged data-driven insights to optimize prospecting efforts, focusing on high-value opportunities with the greatest potential for success.
Enhanced customer satisfaction ratings by promptly addressing concerns and providing tailored solutions for their needs.
Collaborated with cross-functional teams to develop new products, driving increased revenue opportunities.
Conducted comprehensive product training sessions for clients, ensuring optimal usage and customer satisfaction.
Negotiated favorable contract terms, securing advantageous pricing structures for both parties involved.
Cultivated an extensive professional network through active participation in industry events and conferences.
Developed long-term partnerships with clients, resulting in repeat business and sustained revenue growth.
Analyzed market trends to inform strategic planning efforts, positioning the company ahead of competitors in key areas.
Built relationships with customers and community to promote long term business growth.
Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
Set and achieved company defined sales goals.
Negotiated prices, terms of sales and service agreements.
Informed customers of promotions to increase sales productivity and volume.
Met with customers to discuss and ascertain needs, tailor solutions and close deals.
Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
Developed and maintained strong working relationships with professionals within assigned territory.
Achieved or exceeded company-defined sales quotas.
Maintained current knowledge of evolving changes in marketplace.
Met existing customers to review current services and expand sales opportunities.
Presented professional image consistent with company's brand values.
Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
Kept detailed records of daily activities through online customer database.
Attended monthly sales meetings and quarterly sales trainings.
Recorded accurate and efficient records in customer database.
Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
Stayed current on company offerings and industry trends.
Developed, maintained and utilized diverse client base.
Monitored service after sale and implemented quick and effective problem resolutions.
Advertising Account Executive
TCI Media Services
01.1996 - 01.1998
Negotiated favorable media placements for clients, optimizing campaign budgets and enhancing visibility for target audiences.
Increased client satisfaction by effectively managing advertising campaigns and ensuring timely delivery of creative materials.
Created and presented media and advertising packages to prospective customers.
Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
Made outbound calls to existing customers to upsell advertising packages.
Helped customers in determining design and layout of sold and spec ads.
Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
Developed strong relationships with advertisers and negotiated pricing following established procedures.
Sold non-traditional advertising in niche publications, commercial publications, digital platforms, and direct mail formats.
Researched and customized service proposals for clients to meet requirements and set profitable compensation scale.
Conducted market research to stay up-to-date on industry trends, competitive landscape analysis, and emerging consumer behaviors impacting client campaigns.
Led strategy development sessions with clients to define clear objectives and KPIs that guided successful advertising campaigns.
Organized regular status meetings with clients to keep them informed of campaign progress, addressing any questions or concerns in a timely manner.
Analyzed campaign performance data to identify trends, optimize targeting strategies, and provide actionable insights for future initiatives.
Built strong relationships with clients by providing exceptional service, communication, and ongoing support throughout the campaign lifecycle.
Developed tailored advertising strategies for clients in various industries, resulting in more targeted campaigns and increased ROI.
Managed multiple projects simultaneously while maintaining a keen attention to detail, meeting strict deadlines without compromising quality or accuracy.
Secured new business opportunities through proactive outreach, networking events, and industry conferences.
Assisted in the development of agency marketing materials and case studies that showcased successful campaigns executed for existing clients, attracting new business prospects.
Participated in industry events and conferences to stay current on best practices, build professional networks, and identify new business opportunities.
Presented compelling sales pitches to prospective clients by showcasing agency capabilities and past successes in the advertising industry.
Gathered feedback from clients post-campaign launches to evaluate success metrics and make recommendations for future improvements or adjustments as needed.
Collaborated with creative teams to produce high-quality advertisements that met client objectives and exceeded expectations.
Worked closely with production teams during the execution phase of advertising campaigns, ensuring creative elements aligned with client objectives and brand guidelines.
Consistently hit and exceeded sales goals by 110%.
Played key role in achieving and maintaining top client satisfaction and retention by ensuring accuracy of ads and listings.
Listened attentively to client feedback to create stronger relations and shape business.
Built strong client relationships and provided high value-adding services, resulting in increased company market share.
Attended customer meetings, trade shows and conferences as company representative.
Worked closely with clients to design effective promotions to meet customer needs and exceed sales goals.
Advertising Account Executive
TCI Media Services
01.1993 - 01.1996
Increased client satisfaction by effectively managing advertising campaigns and ensuring timely delivery of creative materials.
Negotiated favorable media placements for clients, optimizing campaign budgets and enhancing visibility for target audiences.
Created and presented media and advertising packages to prospective customers.
Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
Made outbound calls to existing customers to upsell advertising packages.
Helped customers in determining design and layout of sold and spec ads.
Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
Developed strong relationships with advertisers and negotiated pricing following established procedures.
Sold non-traditional advertising in niche publications, commercial publications, digital platforms, and direct mail formats.
Researched and customized service proposals for clients to meet requirements and set profitable compensation scale.
Conducted market research to stay up-to-date on industry trends, competitive landscape analysis, and emerging consumer behaviors impacting client campaigns.
Led strategy development sessions with clients to define clear objectives and KPIs that guided successful advertising campaigns.
Analyzed campaign performance data to identify trends, optimize targeting strategies, and provide actionable insights for future initiatives.
Built strong relationships with clients by providing exceptional service, communication, and ongoing support throughout the campaign lifecycle.
Developed tailored advertising strategies for clients in various industries, resulting in more targeted campaigns and increased ROI.
Managed multiple projects simultaneously while maintaining a keen attention to detail, meeting strict deadlines without compromising quality or accuracy.
Secured new business opportunities through proactive outreach, networking events, and industry conferences.
Assisted in the development of agency marketing materials and case studies that showcased successful campaigns executed for existing clients, attracting new business prospects.
Participated in industry events and conferences to stay current on best practices, build professional networks, and identify new business opportunities.
Presented compelling sales pitches to prospective clients by showcasing agency capabilities and past successes in the advertising industry.
Gathered feedback from clients post-campaign launches to evaluate success metrics and make recommendations for future improvements or adjustments as needed.
Collaborated with creative teams to produce high-quality advertisements that met client objectives and exceeded expectations.
Worked closely with production teams during the execution phase of advertising campaigns, ensuring creative elements aligned with client objectives and brand guidelines.
Consistently hit and exceeded sales goals by 120%.
Sent clients estimates of costs for advertising products or services and followed up by phone call or email.
Negotiated contracts with vendors and clients.
Played key role in achieving and maintaining top client satisfaction and retention by ensuring accuracy of ads and listings.
Listened attentively to client feedback to create stronger relations and shape business.
Built strong client relationships and provided high value-adding services, resulting in increased company market share.
Educated clients on specific marketing strategies to increase client sales and overall promotion effectiveness.
Devised strategies to perform at required goal level and achieve monthly quota.
Developed innovative and creative sales pitches to expand prospect understanding of company.
Developed advertising tactics and implemented new solutions for increased brand awareness.
Conferred with department heads or staff to discuss contracts, advertising media selection or products to be advertised.
Built and deployed strategic approaches in marketing and branding to enhance product sales.
Utilized e-mail, social media, radio and TV to highlight products and services.
Attended customer meetings, trade shows and conferences as company representative.
Increased longevity of accounts by providing individualized customer service and developing relationships with account holders.
Collaborated with media representatives to optimize coverage of special events.
Worked closely with clients to design effective promotions to meet customer needs and exceed sales goals.
Alerted and contacted customers about account or informational issues to maintain high levels of customer satisfaction.
Inspected layouts and advertising copy and edited scripts, audio and videotapes and other promotional material to adhere to specifications.
Education
College Degree in Speech Communication -
Eastern Illinois University
Charleston, IL
12.1993
College Degree in General Studies -
Richland Community College
Decatur, IL
12.1991
Skills
E-Commerce
Presentation Skills
Property Management
Account Management
Negotiation
Salesforce
Marketing
Sales
CRM Software
Business Development
B2B Sales
Outside sales
Digital marketing
Live chat
Customer service
Customer Service
Outstanding communication skills
Problem Resolution
Customer Relations
Customer Relationship Management (CRM)
Customer Focus
Assertiveness
Upselling
Exemplary work ethic
Problem-solving abilities
Active Listening
Product Knowledge
Client Relations
Conflict Resolution
Professional telephone demeanor
Complaint resolution
Building rapport
Follow-up skills
Strategic sales knowledge
Certification
Navis Certified Agent, 2017-08-01
Personal Information
Title: Senior Sales Executive
Reality television guest, Working out, Cycling, Quality Time with Family and Friends.
Appeared on Below Deck Sailing Yacht on Bravo TV. I work out 3-4 days a week and enjoy spending time with family and friends.
Customer Service Agent/Baggage Service Agent at Piedmont Airlines/American AirlinesCustomer Service Agent/Baggage Service Agent at Piedmont Airlines/American Airlines