Design and Marketing Manager skilled in building relationships and communicating complex concepts. Leads design team strategy to develop and accomplish team goals. Drives initiative and demonstrates excellent organization and communication in fast-paced dynamic environment and collaborates with cross-functional stakeholders for greatest potential impact.
Hi, I’m
Karen Smith-Tschumy
Thornton,United States
Summary
Overview
8
years of professional experience
1
Certification
Work History
Mental Health Partners
Brand Design Supervisor
10.2023 - Current
Job overview
- Lead brand's evolution to freshen the brand with modern design, photography, and effective storytelling to position the organization for growth
- Work with agency partner on website redesign, art direct in-house designer and freelancer, manage print vendors and workflows
- Leverage design expertise and marketing skills to create impactful campaigns, marketing materials, and developing strategic messaging that resonates with target audiences
- With a focus on brand strategy and development, I ensure brand consistency across all channels, fostering a strong brand presence
- Create branded templates across the organization for consistent and accessible messaging.
Mental Health Partners
Marketing and Design Coordinator
04.2022 - 10.2023
Job overview
- Redesigned key marketing materials to better align the brand in a competitive marketplace
- Work with agency partner on website redesign, art direct freelance designer, manage print vendors and marketing workflows
- Leverage design expertise and marketing skills to create impactful campaigns, marketing materials, and developing strategic messaging that resonates with target audiences
- With a focus on brand strategy and development, I ensure brand consistency across all channels, fostering a strong brand presence
- Create branded templates across the organization for consistent and accessible messaging
- Grew marketing budget by $110,000 annually with a Google Ad grant.
Broomfield United Methodist Church
Marketing Manager
05.2020 - 04.2022
Job overview
- Led website rebuild/redesign
- Increased website traffic by 30% and social media engagement by 210% through growing social channels, content and strategic digital marketing campaigns
- I spearheaded creative direction, managed all social media channels, advertising, and press relations, fostering a strong and growing community
- Managed website and weekly email newsletters
- Consistently exceeded event attendance and fundraising goals.
Smith-Tschumy Design
Senior Designer, Contract
05.2018 - 05.2020
Job overview
- Freelance senior graphic designer, focused on logo and branding design, print and digital ad design, and website art direction
- Project management, print coordination.
Boulder Shambhala Center
Communications and Publicity Manager
03.2016 - 05.2018
Job overview
- Created and curated engaging website blog and image content, managed website and weekly e-newsletters, and created a quarterly print newsletter
- Developed program advertising materials and spearheaded all social media channel management
- Grew program enrollment numbers by 20% via targeted social advertising.
Education
Corcoran School of the Arts and Design at The George Washington University
Bachelor's degree from Graphic Design
University Overview
Schule für Gestaltung Basel
Weiterbildung Graduate Program - Advanced Graphic Design from Graphic Design, Typography, Color Theory
University Overview
Skills
- Social Media Campaigns
- Customer Segmentation
- Creative Direction
- Digital Marketing
- Campaign Performance Tracking
- Google Analytics understanding
- Cross-departmental Alignment
- Marketing campaign development
- Staff Management
- Decision-Making
- Strategic communications
- Adobe Creative Cloud
Certification
- YouTube Strategy
- The Coaching Habit by Michael Bungay Stanier
- Cause Selling: The Secret to Nonprofit Donations
- Google Foundations of User Experience (UX) Design
Timeline
Brand Design Supervisor
Mental Health Partners
10.2023 - Current
Marketing and Design Coordinator
Mental Health Partners
04.2022 - 10.2023
Marketing Manager
Broomfield United Methodist Church
05.2020 - 04.2022
Senior Designer, Contract
Smith-Tschumy Design
05.2018 - 05.2020
Communications and Publicity Manager
Boulder Shambhala Center
03.2016 - 05.2018
Corcoran School of the Arts and Design at The George Washington University
Bachelor's degree from Graphic Design
Schule für Gestaltung Basel
Weiterbildung Graduate Program - Advanced Graphic Design from Graphic Design, Typography, Color Theory
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