Karen Strong
Sherman Oaks,USA
Summary
Dynamic sales leader with a proven track record at Pinstripes, achieving a 45% increase in sales. Expert in budget planning and corporate sales, leveraging strong communication skills to build lasting client relationships. Adept at KPI analysis and sales forecasting, driving growth through strategic initiatives and team development.
Overview
21
21
years of professional experience
Work History
Director of Sales
Pinstripes
Los Angeles, CA
09.2023 - Current
- Increased sales by 45% in first year
- Performed analysis of customer data to create targeted campaigns for different segments.
- Drafted detailed and accurate sales reports for distribution to upper management.
- Gained market share in new sales performance through aggressive team training.
- Utilized CRM systems to track leads, manage accounts and monitor competitor activity.
- Established and maintained relationships with key clients to ensure high levels of satisfaction and repeat business.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Developed budget plans for marketing campaigns and promotional activities.
- Supported sales team members to drive growth and development.
- Implemented sales training programs that are aligned with the company's goals and strategies.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Designed and executed sales strategies across multiple channels to increase market share.
Events
NeueHouse Hwood/Venice/Downtown
Hollywood, CA
01.2022 - 09.2023
- Planned and executed large scale events for Tik-Tok, Apple, Netflix, Meta, Showtime etc. for three locations
- Managed production phases from concept to execution
- Manage comprehensive budgets to allocate event resources
- Create detailed timelines for events based on scope of work
- Organize venues, budgets, guest lists, catering and event timelines
- Recruited sponsors for events and planned scope of involvement, financial tie-ins and promotional aspects
Lifestyle Manager
LVH Global
Los Angeles, CA
06.2022 - 01.2023
- Manage day to day operations for luxury villas in the 35 million+ range
- Execute luxury experience for guests
- Event planning and execution
- Supervise, schedule and oversee all staff
- Knowledge of best restaurants, hotels, nightclubs, late-night venues in all majors cities globally
- Built robust vendor network
- Juggled multiple projects and tasks to ensure high quality and timely delivery
- Contacted, screened and interviewed vendors and negotiated compensation to meet budgets
Director of Events & Venues
Living The Dream
Malibu, CA
01.2021 - 01.2022
- Managed 2 luxury event properties in Malibu both over 10,000 sq feet
- Recruited, hired and trained employees on operations and performance expectations
- Planned and designed events from concept to execution
- Coordinated sound equipment, furniture and material rentals for venue events
- Oversaw events hosted for average of 200-1000 people.
Director of Sales
The Box Worldwide
New York, NY
01.2007 - 01.2018
- Directed sales and opened three locations NYC, London and Las Vegas
- Hired and trained staff across all properties to maintain brand expectations
- Built and maintained relationships for all VIP/HNW/UNHW clientele
- Built sales team for three locations
- Organized special events
- Coordinated work schedules and distributed tasks to sixty employees in three departments
- Coached staff on strategies to enhance performance and sales
- Established and created training programs to enhance employee knowledge of best practices
VIP Events Superviser
The Chateau Marmont
West Hollywood, CA
01.2004 - 01.2007
- Organized budgets, guest lists, catering and event timelines for The Grammy's, Emmy's, and agency events
- Coached and counseled employees to reflect company service standards and procedures.
- Selected event materials which aligned with clients' requests and vision
- Assessed event success and identified improvement areas through client feedback
- Maintained adherence to client-event requirements through delegation, prioritizing and management of production phases from concept to execution
Education
Bachelor of Science - Hospitality Administration And Management
University of New Hampshire
Durham, NHSkills
- Extensive Luxury Brand background
- Budget Planning and Administration
- Corporate sales
- Audio Visual Equipment
- Clear Communication
- Extensive F&B Knowledge
- COI's
- LA County Ordinances
- A-List Celebrity Guest Support
- Restaurant/Nightlife/Hotel Management
- Charismatic Leader
- Contract Negotiation
- Fire and Health Department Permitting
- Sales software proficiency
- KPI analysis
- Sales forecasting
- P&L accountability
References
References available upon request.
Timeline
Director of Sales
Pinstripes
09.2023 - Current
Lifestyle Manager
LVH Global
06.2022 - 01.2023
Events
NeueHouse Hwood/Venice/Downtown
01.2022 - 09.2023
Director of Events & Venues
Living The Dream
01.2021 - 01.2022
Director of Sales
The Box Worldwide
01.2007 - 01.2018
VIP Events Superviser
The Chateau Marmont
01.2004 - 01.2007
Bachelor of Science - Hospitality Administration And Management
University of New Hampshire
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