Karen Timmons
Saint Charles,MO
Summary
Effective Marketing leader with 20+ years of experience addressing a variety of business needs with a strategic mindset and tactical expertise. Proven successes in building brands, maximizing engagement and coordinating cohesive strategies across outlets and platforms. Experience driving success in small business ownership, consumer packaged goods, worldwide advertising firms, and local and national non-profit organizations. Detail-oriented, creative, attentive and collaborative, yet decisive leader.
Overview
16
16
years of professional experience
Work History
Marketing and Social Media Coordinator
Washington University Department Of Medicine
10.2022 - Current
- Planned and executed email marketing campaigns and monthly newsletter resulting in increased CRTC program participation and awareness.
- Developed creative visual assets for use in both print and digital marketing materials to facilitate a consistent brand identity amongst CRTC constituents.
- Created new social media accounts to leverage WashU DOM brand consistency.
- Managed relationships with third-party vendors and suppliers to facilitate prompt delivery of services.
- Led brainstorming sessions to generate creative ideas for campaigns.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Devised content strategy to effectively engage target audiences.
Co-Owner & Operator
Barre3
05.2019 - 09.2022
- Researched, developed, and presented business start-up plan for approval by franchise founders.
- Led process from business ideation through studio design, systems development, pricing, hiring, marketing, and operations of the new boutique fitness studio.
- Managed planning, demo, and build-out of a new building to meet industry and franchise standards.
- Created and executed all marketing efforts: including social media campaigns, email campaigns, advertising, public relations, and building one-on-one personal relationships with our clients and community.
- Spearheaded community outreach programs, increasing public visibility while giving back to local organizations in need of support.
- Managed day-to-day operations efficiently, ensuring smooth workflow and timely completion of tasks.
- Oversaw financial management tasks, including budgeting, forecasting, and cash flow optimization.
- Developed a strong company culture, fostering teamwork and collaboration among staff members.
- Recruited, hired, and trained initial team of 14, working to establish key internal functions and outline scope of positions for new organization.
Director of Marketing and Admissions
Duchesne High School
11.2017 - 05.2019
- Planned, designed and executed full-cycle recruitment marketing plan; created internal and external marketing materials to increase school enrollment and support fundraising.
- Market to the community via personal contact, direct email campaigns, billboards, print and digital ads, and special events.
- Cultivated relationships with families, prospective families, and alumni for personal one-on-one touches.
- Facilitated consistent brand message across all marketing platforms and touch points.
- Orchestrated history-making sellout of school’s biggest annual fundraiser, selling 3500 tickets and netting the school +$140K.
- Introduced automation tools into email marketing campaigns for higher open rates, click-throughs, and overall audience engagement levels.
Marketing Manager
Shine Boutique
01.2016 - 01.2017
- Created a comprehensive branding and marketing experience on a part-time basis for a new accessories’ boutique in an upscale shopping area.
- Designed and executed all marketing elements for store opening, including creating social media accounts, MailChimp email campaign, and local print advertising.
- Managed social media accounts for optimal audience engagement and increased online presence.
National Office Director
Associated Alumnae & Alumni Association of the Sacred Heart
01.2015 - 01.2016
- Managed ongoing office operations for national alumni office, working part-time while children were in school.
- Developed and distributed bi-annual magazine, fundraising appeals, digital marketing, and database management.
- Researched and planned website redesign.
- Partnered with regional alumni chapters to plan conferences and events.
Associate Director of Fundraising
American Diabetes Association
02.2014 - 12.2014
- Led all operational, marketing, and fundraising functions of two signature events: The Annual ADA Gala & Auction and the St. Louis Step Out Walk to Stop Diabetes generating +$350K.
- Managed two interns assisting with the events. Secured buy-in, participation and support from the ADA Board of Directors.
Fundraising Project Consultant
Barnes-Jewish St. Peters & Progress West Foundation
09.2013 - 11.2013
- Delivered Foundation’s first annual dinner auction; solicited and procured auction items and sponsorships, developed program content, and coordinated décor.
Special Events Manager
Academy of the Sacred Heart
01.2011 - 01.2012
- Directed day-to-day event planning and fundraising duties concurrently with execution of three key annual fundraisers that deliver +$350K in net revenue for the school.
- Coordinated vendors, day of execution, budget, sponsorships, and item procurement.
- Oversaw leadership committee, volunteers, and student participants.
- Created and executed all marketing materials, social media posts, and promotional materials.
Consultant/Director of Marketing
Twentieth Century Fox
01.2008 - 01.2010
- Ideated and developed strategic marketing plans for Fox catalog titles and managed ongoing marketing execution of DVD catalog titles including details such as packaging development, publicity, consumer and trade advertising, DVD content development, and worldwide promotions
- Partnered with sales force for comprehensive view of retail’s needs and to secure opportunities for sell-in at key national retailers, including Target, Costco, Best Buy, and Wal-Mart
- Led team to revamp production process of VHS tapes to DVD format and reducing a 3-month production timeline to a 6-week production timeline
- Customized consumer marketing strategy and oversaw execution for each release, superintending functions including research, creative, media, publicity, promotions, and on-line and retail marketing
- Promoted three times within five years, rising from Marketing Manager to Executive Director of Marketing.
Education
Master of Business Administration - Marketing Strategy
The University of Chicago, Booth Graduate School of Business
Chicago, IL06.1997
Bachelor of Journalism -
The University of Missouri-Columbia, School of Journalism
Columbia05.1990
Skills
- Strategic Marketing
- Branding and Brand Strategy
- Cross-Functional Team Mgmt
- Event Execution
- Digital Marketing
- Market Trends Analysis
- Cross-departmental Alignment
- Content Development
- P&L Management
- Social Media Marketing
- Campaign Management
- Vendor Management
Personal Information
Title: Business Executive
Timeline
Marketing and Social Media Coordinator
Washington University Department Of Medicine
10.2022 - Current
Co-Owner & Operator
Barre3
05.2019 - 09.2022
Director of Marketing and Admissions
Duchesne High School
11.2017 - 05.2019
Marketing Manager
Shine Boutique
01.2016 - 01.2017
National Office Director
Associated Alumnae & Alumni Association of the Sacred Heart
01.2015 - 01.2016
Associate Director of Fundraising
American Diabetes Association
02.2014 - 12.2014
Fundraising Project Consultant
Barnes-Jewish St. Peters & Progress West Foundation
09.2013 - 11.2013
Special Events Manager
Academy of the Sacred Heart
01.2011 - 01.2012
Consultant/Director of Marketing
Twentieth Century Fox
01.2008 - 01.2010
Master of Business Administration - Marketing Strategy
The University of Chicago, Booth Graduate School of Business
Bachelor of Journalism -
The University of Missouri-Columbia, School of Journalism
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