Hi, I’m
Karen Vissepo
Miami,FL
Summary
High-performing Public Relations and Media Specialist with 15-years in developing, implementing and coordinating public relations and marketing strategies and activities. Adept at media relations, special events coordination, crisis management and community relations. Strategic and committed to nurturing relationships with media, stakeholders and public.
Overview
21
years of professional experience
Work History
H. Vidal & Associates, Inc.
Public Relations & Operations Manager
09.2013 - Current
Job overview
- Write and manage content in social media platforms and website resulting in 75% increase in awareness
- Supervise operations staff
- Establish and coordinate special events
- Manage expenditures of company
- Develop and maintain relationships with key stakeholders
- Produce and distribute internal and external communications
- Represent organization to customers, public, government officials and other external sources. Develop key relationships with customers, public, government officials and other external sources by resolving issues quickly and implementing responses
- Prepare RFP for new business pitches and presentations
- Increase brand awareness through development and implementation of successful public relations outreach and social media initiatives
- Design and implement strategic business plan objectives resulting in 200% business growth
- Define and implement organizational vision, strategies and tactics
Vissepo Public Relations & Co.
Public Relations Manager
04.2008 - 08.2013
Job overview
- Acted as liaison between media and company during press conferences, special events and interviews
- Created and executed targeted PR campaigns to raise awareness of organization and initiatives
- Produced and distributed press releases, brochures, newsletters and press kits
- Managed media relations for organizations like UPS and Roche Pharma, resulting in 75% awareness of brand and products
- Created and managed crisis and brand reputation management plans
- Developed comprehensive media outreach plan to increase visibility of organization in local, regional and national markets
- Collaborated with internal and external stakeholders to identify and develop key messages and create compelling content for press releases and other communications materials
- Cultivated strong relationships with media representatives to secure widespread coverage and feature stories
- Coordinated media interviews with executives, staff, and volunteers
- Developed key and valued relationships with customers, public, government officials and other external sources by implementing media outreach tactics and special events resulting in 65% increase of media coverage
- Wrote press materials and delivered presentations to media representatives
- Collaborated in management of internal, external and crisis communications
- Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages
- Coordinated press releases and handled press inquiries for UPS, and Roche
- Supervised and monitored media purchasing from media outlets
- Wrote and edited articles, web content, periodicals and publications for internal and external audiences
- Conducted media training for company executives and business leaders
- Fostered positive relationships with key business journalists in national and trade publications
- Drafted speeches for company executives and advised on media talking points
- Developed brand media relations strategies that bolstered community awareness and knowledge
FPL
Media Relations Specialist
04.2003 - 02.2008
Job overview
- Built and maintained positive relationships with public by utilizing strategic plans, resulting in 75% increase of positive perception of the company
- Handled over 20,000 media requests and interviews
- Identified key messages and created news releases, position statements, and crisis communications materials
- Developed and executed comprehensive public relations and media outreach plan to raise awareness and increase visibility of organization in local, regional and national markets
- Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials
- Cultivated strong relationships with media representatives to secure widespread coverage and feature stories
- Facilitated press conferences and other outreach events to raise visibility of organization
- Coordinated media interviews with executives, staff and volunteers
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions
- Monitored media coverage and produced detailed reports to analyze impact of PR efforts
- Created and executed targeted PR campaigns to raise awareness of organization and initiatives
- Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other public relations materials
Education
Universidad De Puerto RicoSan Juan, Puerto Rico
Bachelor of Arts from Communications
05.1994
Skills
- External and Internal Public Relations
- Content Creation
- Media Relations
- Marketing Support
- Social Media Content Management
- Strategic Planning
- Project Management
- Public Information
- Crisis Communications
- Event Planning
- Media Buying Management
Accomplishments
- Earned the “PRSA SILVER ANVIL” Award in 2007 for reputation/crisis/brand management
- Earned the "The Holmes Report Gold Sabre" Award in 2007 for media relations/brand/crisis management
- Increased revenue by 300% through strategic planning and online/social media presence
- Developed strategic public relations and media outreach which led to +50,000 impressions of media coverage
Timeline
Public Relations & Operations Manager
H. Vidal & Associates, Inc.
09.2013 - Current
Public Relations Manager
Vissepo Public Relations & Co.
04.2008 - 08.2013
Media Relations Specialist
FPL
04.2003 - 02.2008
Universidad De Puerto Rico
Bachelor of Arts from Communications
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