Karen White
Raleigh,NC
Summary
Results-driven Sales professional bringing 20+ years of experience in print and digital advertising. Skilled in developing lasting client rapport based on knowledgeable support and consistent service. Proficient in developing and applying advanced marketing, prospecting and presentation strategies to accomplish and exceed goals. Demonstrated success in building networks and supporting branding objectives.
Overview
24
24
years of professional experience
Work History
Sales Consultant
Raleigh Magazine
Raleigh, NC
04.2025 - Current
- Developed customer relationships through personalized consultations and product recommendations.
- Assisted clients in selecting advertising options that aligned with their business goals.
- Exceeded revenue goals with new business development and upselling current clients.
National Account Manager
EG Media Investments
Irvine, CA
04.2024 - Current
- Developed and implemented strategic plans to increase revenue for new national accounts in the magazines and digital platforms.
- Connected with current customers to assess satisfaction, determine needs, and offer new digital and event services.
- Increased sales by growing territory with 38 new accounts, and exceeding revenue goals.
Fair Consultant
Scholastic Book Fairs
LA, CA
08.2021 - 08.2023
- Planning and developing book fairs for over 400 schools in Los Angelos, CA with revenue responsibility of over $1.6M.
- Prospecting schools in the area doing business with competitors and increasing revenue with current clients.
Regional Vice President of Sales
Cogent Analytics LLC
Ft.Lauderdale, FL
08.2022 - 06.2023
- Cultivated strong professional relationships with industry partners and created focused campaigns to drive business development.
- Managed a team that generated leads and solicited new opportunities by leveraging business intelligence to drive 25% in new revenue.
Charter Sales Director & Homeschool Connect Sales Manager
Time4Learning/Cambium Learning Group
Fort Lauderdale, FL
01.2020 - 02.2021
- Managed the Charter school sales which was responsible for over $2.3 million in revenue -Developed monthly webinars to train Charter School Teachers on the platform and benefits for their students and families.
Homeschool Connect Manager
Time4Learning
Fort Lauderdale, FL
10.2017 - 01.2020
- Managed a team of 5 content managers, 2 sales representatives, and a designer to exceed revenue goals.
- Developed events such as Top 100 Educational Resources for Homeschoolers, Back to Homeschool Curriculum Awards, STEM Fair, and Gift Guide to increase engagement with our homeschool community and exceed revenue expectations of 35% from previous year to a total of $75,000
- Oversaw sales and content for 4 sites, 3 social media platforms, and 4 email lists to engage with our over 2.1 million homeschoolers.
Digital Advertising Sales Manager
WSFL/Tribune Media
07.2014 - 09.2017
- Increased revenue goals by 64% in 2017
- Train, develop, and lead a team of 10 sales representatives
Digital Advertising Sales Manager
Gannett Media
10.2013 - 06.2014
- Grow the Florida market through identifying opportunities for businesses to reach their customers with cross-media.
- Collaborate with internal team to execute successful campaigns.
Sales Consultant
Group Commerce
New York City
07.2011 - 10.2012
- Exceeded sales goals by working with clients to identify their marketing needs.
- Lead the sales launch of 4 publishers for Miami deal sites
- Named top salesperson 3 months during Q1 & Q2; also in top 5 of 15 person team.
Advertising Sales Consultant
Tribune Media
Ft. Lauderdale
08.2001 - 06.2011
- Increased yearly revenue in 2010 by 37% over 2009
- Managed the North East Fort Lauderdale Territory, $970,000 revenue in 2004
- Promoted to overseeing national and major top tier brands media campaigns, including IKEA, Publix, Bealls, Dillard's, ADT, BrandsMart USA, and AMEX to name a few.
Education
BA - Communication, Sales and Management
Eastern Illinois University
Skills
- Sales pipeline management
- Customer relationship management
- Contract negotiation expertise
- Goal oriented
- Account development
- Business growth and retention
Timeline
Sales Consultant
Raleigh Magazine
04.2025 - Current
National Account Manager
EG Media Investments
04.2024 - Current
Regional Vice President of Sales
Cogent Analytics LLC
08.2022 - 06.2023
Fair Consultant
Scholastic Book Fairs
08.2021 - 08.2023
Charter Sales Director & Homeschool Connect Sales Manager
Time4Learning/Cambium Learning Group
01.2020 - 02.2021
Homeschool Connect Manager
Time4Learning
10.2017 - 01.2020
Digital Advertising Sales Manager
WSFL/Tribune Media
07.2014 - 09.2017
Digital Advertising Sales Manager
Gannett Media
10.2013 - 06.2014
Sales Consultant
Group Commerce
07.2011 - 10.2012
Advertising Sales Consultant
Tribune Media
08.2001 - 06.2011
BA - Communication, Sales and Management
Eastern Illinois University