Karena Wilson
Cheyenne,USA
Summary
Automotive Professional with 18 years of diverse experience in sales, e-commerce, coaching, training, marketing, and business development management, within the automotive industry. Skilled in leading and creating successful processes for Sales and BDC operations, website maintenance, CRM, and social media strategy to drive customer engagement and sales. Seeking a role to leverage extensive background in sales management, process implementation, BDC management, lead generation, team building, and customer relations, leading to robust business growth.
Overview
19
19
years of professional experience
Work History
Market Area Manager
Credit Acceptance
08.2024 - Current
- Managed existing dealership accounts to retain relationships and grow business.
- Achieved sales goals and targets by prospecting, cultivating and securing new accounts.
- Identified opportunities for growth within the market area. Developing strong relationships, resulting in active dealer growth and continued partnership.
Training/BDC/Internet/Marketing/Sales Manager
Spradley Auto Network
02.2014 - 05.2024
- Established and documented processes for timely and consistent follow-up on all internet inquiries, aligning with manufacturer guidelines to improve customer engagement, increasing lead response time to under 10 minutes and increased lead to sale percentage from 8% to 32%
- Oversaw daily operations and training of Internet/BDC/Sales staff, including budget management, promotional email campaigns, customer relationship management (CRM) systems, and compliance with legal and brand standards
- Coordinated with sales leadership creating effective sales training and processes
- Worked jointly with external partners to develop and implement effective advertising campaigns, utilizing SEO tactics to monitor and adjust for performance, driving increased store traffic and lead generation
- Managed and optimized multiple internet inquiry systems to enhance efficiency and profitability across various departments
- Increased sales revenue by developing and implementing effective sales strategies.
Internet/BDC Trainer and Coach
Premier Solutions
05.2013 - 12.2014
- Provided needs analysis of various businesses and communicated with various teams to create a cohesive follow up plan with customers to understand needs and wants
- Delivered comprehensive training and coaching to establish and sustain Internet and BDC departments, focusing on sales processes for phone and digital communication channels
- Coached employees on best practices, providing constructive feedback to support their professional growth
- Identified issues and created strategies and solutions by working closely with front line individuals to understand challenges and create growth
- Assisted in enhancing dealerships' online presence by offering guidance on reputation and social media management practices
Internet Sales Manager
Loveland Ford Lincoln
09.2012 - 05.2013
- Created, documented BDC, Internet and Sales processes for increase in workflow productivity and sales effectiveness
- Managed online customer inquiries, delivering comprehensive product information that facilitated appointments and contributed to successful vehicle sales
- Oversaw website content and lead management processes, ensuring accuracy and compliance with industry standards as well as state and federal regulations
Internet Sales Specialist
Halladay Motors
05.2006 - 06.2012
- Assisted with development and maintenance of company websites, ensuring functional and up-to-date online presence
- Managed Customer Relationship Management (CRM) system to enhance lead tracking and improve customer follow-up processes
- Assisted with the analysis of system traffic and reporting, contributing to the execution of online promotions and sustaining customer engagement
Education
BS - Mathematics
Mississippi University for Women
Columbus, MSSkills
- Sales Management
- Data Analytics
- Customer Service
- Data Entry and CRM software
- Sales and Product Trainer
- Process Driven
- Digital and Social Media Management
- Ethical and Professional
- Resilient
- Patient
- Organized
- Problem-Solving
- Relationship Management
- Communication
- Organizational
- Territory management
- Time management
- Attention to detail
- Team leadership
- Teamwork
Timeline
Market Area Manager
Credit Acceptance
08.2024 - Current
Training/BDC/Internet/Marketing/Sales Manager
Spradley Auto Network
02.2014 - 05.2024
Internet/BDC Trainer and Coach
Premier Solutions
05.2013 - 12.2014
Internet Sales Manager
Loveland Ford Lincoln
09.2012 - 05.2013
Internet Sales Specialist
Halladay Motors
05.2006 - 06.2012
BS - Mathematics
Mississippi University for Women
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