Karen M. Smith

Produced considerable volume and variety of work including brochures, newsletters, magazine ads, corporate logos, brochures and websites for clients including: Animal Care Sanctuary, Delaware Valley Marine Inc., Intercounty Newspapers, KeystoneCare, Manayunk Development Corporation, Roxborough Manayunk Conservancy, Pennsylvania Academy of the Fine Arts, Philly Tutors, the Schuylkill Project, and the Venice Island Performing Arts Center

• Create and manage development, distribution, and maintenance of all print and electronic collateral including, but not limited to, Annual Reports, event invitation packages, newsletters, brochures, Enewsletters and website
• Assist in management of all contacts in databases (DonorPerfect, Constant Contact, and Microsoft Office.)
• Put communications and social media vehicles in place to create awareness and momentum: i.e
• Facebook, Instagram, Twitter, LinkedIn, Harness, etc
• Capture images related to programs and significant agency events for use in printed and electronic media; work with videographers on agency projects
• Lead volunteer committees in planning, coordination, and execution of all events related to fund/friend raising - including events at North Light and off-site; raised an average of $100,000 annually
• Prepare, in consultation with Committee Chairs and Director of Development, comprehensive planning timetables for events
• Communicate, in a timely manner, with all other offices and key individuals around event details
• Negotiate contracts (services, deliverables and pricing) with vendors for special events
• Oversee all activities to ensure that the contract is fulfilled
• Prepare event-related promotional material, including postcards, invitations, reply cards, posters, POP flyers, and on social media
• Ensure the timely distribution of material
• Manage the volunteer staffing for events to ensure needed coverage (e.g
• Registration table, silent auction tables, stewarding special guests, check out, etc.)
• Record all financial data for events and, after event in a timely manner, reconcile that data with the Office Manager and accountant
• Conduct post-event debriefings (with the Development team, Committee Chairs) to evaluate what elements were successful and areas for improvement
• Information should be considered in the planning and execution of subsequent events

• Execution of all print material from concept/design to camera-ready
• Acted as client liaison in preliminary sketches/selection
• Supervision of a part-time artist and assisted in quality control of finished print pieces