Kari Hainlen
Round Rock
Summary
Strategic and relationship-focused market intelligence leader with over 17 years of experience in the tech industry. Proven expertise in Analyst Relations-leading engagements with Gartner, IDC, Canalys, and Omdia to elevate brand presence and support business units. Known for driving data-informed decision-making, delivering high-impact executive communications, and building consensus across product, marketing, finance, and supply chain teams. Adept at transforming analyst insights into strategic market positioning.
Overview
21
21
years of professional experience
Work History
Market Intelligence Lead
Dell Technologies
02.2016 - Current
- Built and maintained analyst relationships with IDC, Gartner, Dell'Oro, Canalys, Omdia, and others for Dell’s Server multi-billion dollar business.
- Distributed Dell’s official server market share reports to 1,000+ stakeholders and conducted executive-level readouts.
- Led Server Share Predictor and Point of View (POV) forecast processes in collaboration with finance, supply chain, and strategy teams.
- Influenced long-term product planning and annual operating plan (AOP) via external insights and internal modeling.
- Represented Dell’s server story in conversations with analysts, reinforcing Dell’s position as #1 in x86 server revenue and units.
- Selected for FY22 ISG LEAD leadership program to expand influence and team effectiveness.
North America Commercial Planning Lead
Dell Technologies
06.2014 - 02.2016
- Led quarterly marketing planning and Marcom budget for $22M plan across 4 BUs and 7 segments.
- Defined planning process and templates; coordinated 180+ stakeholders and resolved alignment issues.
- Streamlined 37,000+ planning data points quarterly and improved system input and load times by 35% and 80%, respectively.
- Aligned cross-functional marketing activities to campaign goals and mentored budget team on allocation compliance and planning linkage.
Product Marketing Analyst
Dell Technologies
06.2011 - 05.2014
- Owned competitive analytics reporting for Dell's server business; key source for market share performance tracking.
- Delivered quarterly forecasts and qualitative guidance to IDC and Gartner; presented insights to senior leaders.
- Developed custom dashboards and reporting for Global 500 sales teams and coached PMMs on internal data tools.
Software Senior Financial Analyst
Dell Technologies
06.2006 - 07.2007
- Managed software rebate program, conducting audits of all software SKUs for appropriate costing and accounting profiles to ensure accurate revenue recognition.
- Initiated corporate compliance to government regulations and internal controls.
- Contributed to timely quota creation in accordance with business needs and provided challenging targets for sales reps.
Operating Expenses Financial Analyst
Dell Technologies
08.2004 - 06.2006
- Generated quarterly operating expense forecast of $30 million and headcount of 700 staff members.
- Achieved key forecast and actual spending benchmarks, as well as a 50% scaling target.
- Managed accounting month end close, tracked monthly expenses and prepared journal entries.
- Collaborated with Human Resources to track open requisitions, new hires, transfers and terminations.
- Created and implemented new process improvement that reduced forecast build time by 50% and significantly reduced unproductive process redundancies.
- Recommended and implemented Hyperion as a means to compile balance sheet reconciliation summary reports, adopted by team members as the standard for monthly balance sheet reviews.
- Awarded 'Best of Breed' operational expense analyst for 4 consecutive quarters.
- Promoted mentoring by delivering workshops and presentations as volunteer co-leader of the Finance Diversity Action Council, improving relationship-building and participant communication skills.
Education
B.S. - Business Administration - Accounting, Real Estate
University of Colorado
Boulder, COSkills
- Analyst Relations
- Executive Communications
- Market Messaging
- Market Intelligence
- Forecasting Strategy
- Strategic Planning
- Cross-Functional Collaboration
- Data Storytelling
- Competitive Positioning
- Marketing Insights
- Sales Enablement Insights
- Stakeholder Alignment
- Analyst Briefings
- Business Operations
- Forecast Process Optimization
Awards And Leadership
- ISG LEAD Leadership Program Graduate, 2022, Dell Technologies
- Best of Breed Analyst, 4 Consecutive Quarters, Dell
- Co-Leader, Finance Diversity Action Council
Timeline
Market Intelligence Lead
Dell Technologies
02.2016 - Current
North America Commercial Planning Lead
Dell Technologies
06.2014 - 02.2016
Product Marketing Analyst
Dell Technologies
06.2011 - 05.2014
Software Senior Financial Analyst
Dell Technologies
06.2006 - 07.2007
Operating Expenses Financial Analyst
Dell Technologies
08.2004 - 06.2006
B.S. - Business Administration - Accounting, Real Estate
University of Colorado
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